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Learn How to Improve Your WIX Website Speed

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Learn How to Improve Your WIX Website Speed

[/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]The page loading speed of your website is one of the most important factors in your business’s success. A slow website can cost you a loss in web traffic, poor website rankings, low conversion rate, dramatic loss in online visibility on search engines and have an overall negative impact on the business’s success. On the contrary, a fast loading website can engage your customers in your website and improve your website rankings, traffic and sales. There are certain elements that affect your website performance which are not in your control on the WIX platform such as CDN’s, https requests, server response time and scripts embedded by default into the CMS back-end systems but there is still plenty that you can do on your WIX website to improve its overall speed performance and make it perform super fast like any other high speed website (using any other platform such as wordpress, weebly, squarespace or hosted on an independent hosting provider) on the internet. In this article we are going to address some of the most common mistakes and how you can avoid them and improve your website speed.
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There are several websites that allow you to run a free test and check your website speed in real-time – some examples are below:

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  • Google Page Speed Insights

  • Gtmetrix

  • Webpagetest

  • Pingdom

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16 Top Tips to Increase Page Speed of Your WIX Website:

 

?Homepage should be simple and clean:

The homepage is the gateway to your website and it should be simple and clean. Avoid using too many images, animations and videos on your homepage; do not make it overly long and deliver a precise message about your products and services through text on the homepage. A clear message delivered through meticulous catchy text can engage your customers in your website homepage and force them to stick to your website to explore it further.

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Follow top to bottom rule:

When people enter your website, the first section that loads is the top part of your website. A website generally loads from top to bottom therefore placing easy to load content on the top part of the page is good practise. You can place images, videos, animations or any apps in the bottom part of the page (although it is advisable not to use too many videos, images or apps on your website or on individual pages). The point is that the top part loads quickly and engages your customers while the rest of the page (bottom part) loads. We would recommend to display the most important information related to the page that customers need to know on the top part of the page, which can engage your customers while the bottom part loads.

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Do not overload your webpages with images, animations & videos:

Videos, large size images and animations take extra time to load due to their heavy bandwidth, and can slow down your website speed and cause speed performance issues. When using videos, images or animations make sure you use them in moderation and carry out real-time testing while developing your website pages to see what impact they have on your page speed. While using and embedding external videos from YouTube, Vimeo and Facebook into your website, be aware of the impact of loading time of these videos on your website. Although videos and animations look attractive to use, you should think about their impact on your website speed before using them.

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Optimise the mobile version of your website:

One of the major benefits of using WIX CMS is that it allows you to edit your mobile site and make changes to the mobile version separately. The mobile editor can dramatically improve your mobile site speed. You can hide large size images, videos, animations, photo galleries, iFrames or any other large size elements in the mobile editor separately, without hiding them in the desktop version on a WIX site. Therefore the WIX mobile version allows you to hide elements while keeping the same elements visible in the desktop version. Also, try to make your mobile site clean, simple and not to make individual pages overly lengthy. Deliver a concise message to engage your audience on your mobile site.

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Compress images and use the right format:

You can use free compression tools to compress your website images for better performance before uploading them on your WIX website. WIX states that it automatically compresses your images to WebP image format. WebP is a new image compression format by Google. WIX has clearly stated that it prefers JPEG files for images over PNG files because JPEG images load faster than PNG while retaining the same level of quality, and JPEG images are more web optimised as well. There are several free tools available online to convert PNG images to JPEG file format.

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Use font cleverly on the webpages:

It is always advisable to use popular web fonts on your website such as Helvetica, Times, Arial, Futura because they are already cached in most web browsers, and having a popular font on your website means you are automatically improving your website speed to a certain extent.

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Prefer text over images or animations:

Everybody knows text loads faster than images, animations & video, therefore using text over images and other media is always advisable to improve the speed of your website. You can easily deliver your message through text and engage your audience while the rest of your website loads. As we all know, Google and other search engines love informative text as it helps SEO and establishes website relevance to user queries. So using text in a professional manner over images can not only increase your website speed but also help to improve your rankings on Google and other search engines.
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Stick to one or two font styles:

It is good practise to stick to one or two font styles at most for your entire website because using a large number of font styles or custom fonts can affect your website speed as they take longer to load. Also, using different fonts means that you are showing inconsistency on your website and it doesn’t look very professional to use different custom fonts.

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Avoid using too many apps or plug-ins:

Apps and plug-ins are generally made of scripts and CSS and require more bandwidth to load. In simple words, you can think of an app as a small website, so if you use an app on your website that means you are putting another small website within your website and it can impact your website speed. We only advise you to use apps when there is no other alternative and it becomes necessary to use an app on your business website. If you are using apps only to make your website look good, then we would advise to use an alternative that doesn’t impact your website speed.

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Avoid excessive use of slideshows & galleries:

Slideshows and galleries apps are very large in size and when you put further images into them, they require more bandwidth to download. Though Slideshows and galleries look very attractive, they do impact your website speed performance on the WIX platform, so consider the page speed aspect when you use them on your website.

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Avoid using multiple iFrames of your webpages:

iFrames can dramatically slow down your website speed e.g. if you use 2 iFrames on one page, it means that single page (where you added 2 iFrames) will take as long as 3 pages take to load, therefore using multiple iFrames on your webpages can dramatically reduce your website speed.

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Enable local browser caching:

You can enable your local browser caching to improve your website loading time. Obviously, this is a local client side function and doesn’t improve website speed on the server side. It only helps to improve the client side website speed.

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Follow simple header policy:

The header is the section that is present on almost every webpage of your website and contributes to the website loading time. The header should be clean, simple and short. Only use the logo, tagline and text based minimum menu elements in the header section. Avoid putting items, images, social media links, button or animations into your header section. If you make your website header too large and heavy, it will take longer to load and put a negative impact on each individual page and overall website speed. A complex header confuses customers whereas simple and clean headers can engage your customers when they find information easily on your website through header navigational links.

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Reduce re-directs & Fix broken links:

Re-directs can have a negative impact on your website speed because each time a page re-directs to another page, some time is wasted in the HTTPS request. Although re-directs are required when a page is deleted or moved, having too many re-directs can create additional HTTPS requests and causes pages to load with delay. Also, fix your entire website broken links because they unnecessarily use bandwidth.

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Cut down external scripts:

If you are using any external scripts on your WIX website, make sure you test them first for the amount of impact they can put on your website speed. Using too many unnecessary scripts can have negative impacts on your website speed.

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 Take advantage of caching:

This is a new feature created by WIX to cache your webpages. It is a very good feature mainly for static pages. Webpage caching on WIX helps to speed up page loading time significantly compared to pages that are not cached. Although WIX has enabled automatic caching for most pages, if you wish you can check and set your own caching parameters via the advanced settings of each page in your WIX control panel.

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Website speed is very important because if you have a website that takes longer to load, customers will not stay on your website and jump to another website which forces Google algorithms to consider that your website is creating a bad experience for your customers and is not a good online resource. This process can increase your website bounce rate and may drop your website rankings on Google and other search engines.

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To sum up, WIX is a very good platform and your website can run super fast if you can avoid common mistakes that generally affect the page speed. In fact, your website can run slow on any other platform such as wordpress, weebly, squarespace or another independent hosting provider if you use excessive images with animations, different fonts and videos and do not address those factors that affect website speed. If you think and learn about website speed factors before designing your new website, you can certainly make a big difference to your website speed performance.

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How to improve website speed – Google is making page speed a mobile ranking factor

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Website Page Speed is a Mobile Ranking Factor

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 Learning how to improve website speed is going to be essential for increasing SEO ranking on mobile search. Google announced that in July 2018 website page speed will be an official ranking factor for their mobile search index. Page speed has always been a ranking factor in desk top search but this is a monumental change to their mobile index.

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Why is website page speed important to mobile

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Searchers using mobile devices expect websites to load at the speed of now! Mobile device usage has surpassed desktop usage and as a results mobile searches are trending in the same direction.

 

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Google has always done everything in its power to provide an amazing experience for their searchers. Now they are focused on ranking websites that load quickly over ones that load slowly because that’s what searchers expect. Brans must learn how to improve website speed and prioritize that if they want to win in mobile search.

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Why this page speed update is important to Google

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    • First In 2016 Google announced that they were working on a mobile first index. This means if you don’t have a mobile friendly you won’t rank as well as those who do. This “Mobliegedan” update is suppose to hit this year.
    • Second they launched Accelerated Mobile Pages(AMP) to help mobile pages  load faster and recently AMP stories to make those pages more interactive
    • Third mobile focused update is page speed as a mobile ranking factor.

    This shows us that Google’s focus on mobile is clear. If you are not taking mobile seriously then you will be in for a rude awakening. The brands who invest in mobile and page speed will be the leaders on the next iteration of search.

    Page load speed testing tools

    Here are three tools you can use to help find ways to speed up your website

    • Pingdom Tool
    • Google Page Speed Tester
    • GTMetrix

    How to optimize the four most common website speed issues

    Learning how to increase the speed of your website should be a priority regardless if you care about Google. A KISS Metrics study showed that ecommerce sites lose seven percent in conversions for every second it takes the site to load. Here are five common things preventing websites from loading quickly.

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    1. Compress images:

    Having large images that are not compressed is one of the most common issues that slow down a website. If you are working in photoshop you should always make sure that you export files that are optimized for the web.

     

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    • Tiny PNG: Use Tiny PNG to help compress images before you upload them to the website.
    • WP-Smush: Use the WP-Smush plug-in to optimize images on a WordPress website.

    You can also use a sprite as a single image source that is then used as a design resource for multiple images. Sprites are great

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    2. Minify CSS, HTML and JavaScript:

    It is essential to compress and clean up your website’s code. This means taking out any wasteful spaces and characters that don’t add value.  Use Gzip to compress your code.

    Other compression resources:

    • JavaScript Compressor
    • CSS Minifier

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    3. Use a Content Distribution Network (CDN):

    CDNs are used to store and server content from servers that are not your own. CDNs also allow you to server content from servers that are close to your website visitors. So if someone visits your site from Germany a good CDN will allow you to server content from a server that is close to Germany.

    Two awesome CDN companies:

    • Max CDN
    • CloudFlare

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    4. Use browser caching:

    Browser caching allows you to store content in your website visitors browser. If your content does not change often you can store it in their browser for 30 days. This is critical to making sure your website content doesn’t always have to be served from your servers.

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    Other page speed tips:

    Use AMP pages:

    Use Google’s Accelerated Mobile Pages (AMP) to server light weight pages for mobile searchers. Google did this to help people who don’t know how to improve website speed. The idea is that AMP pages are naturally optimized for speed so it takes the effort off of the site owner. Google has also launched an AMP story format that allows you to create rich media interactive pages for mobile. These pages also benefit from the high performance of the original AMP format.

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    Use a tag manager like Google Tag Manager

    Use a tag manager like Google’s GTM to store all of your website tracking code. This then allows your site to fire one tag with all the tracking codes instead of every single individual tracking tag. This allows your site to load much quicker.

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    Final thoughts

    Google has invested heavily in improving the mobile experience for their searchers. This means you should invest in learning more about how to improve website speed. Ranking well in mobile search is important if you are looking to increase website sales and traffic. Website page speed will soon be a mobile ranking factor. Use our tips above to make sure you website loads fast.

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    How To Improve Website Loading Speed?

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    Why it is important to Improve Website loading Speed?

    Page loading time is obviously an important part of any website’s user experience. And many times we’ll let it slide to accommodate better aesthetic design, new nifty functionality or to add more content to web pages. Page loading speed is a measurement of how fast the content on your page loads. Page speed can be described in either “page load time” , No matter how you measure it, a faster page speed is better. Many people have found that faster pages both rank and convert better. Well, according to statistics, half of us don’t even wait two seconds for website content to pop up!

    Where its effects?

    Website speed is the first impression you ever make for customers, readers, and website visitors which makes an instant judgement about you and your website. If your website loads fast, you’ve instantly made a strong first impression. It’s a quick-win for user experience! If it loads fast, your new visitor is immediately happy.

    Gomez.com recently did a study which suggested that over half of internet users expect a website to load within 2 seconds. Any longer than that, and they may start tapping their watch, getting frustrated, and preparing to click away from your site to see if one of your competitors offers an e-commerce experience with a better page load performance.

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    How Its helps in SEO?

    Google has indicated site speed (and as a result, page speed) is one of the signals used by its algorithm to rank pages. (https://webmasters.googleblog.com/2010/04/using-site-speed-in-web-search-ranking.html). A slow page speed means that search engines can crawl fewer pages using their allocated crawl budget, and this could negatively affect your indexation.

    Google’s latest research shows that the chance of a bounce increases 32% when the page load time goes from 1s to 3s. 1s to 5s increases the chance to 90% and if your site takes up to 10s to load, the chance of a bounce increases to 123%. That’s incredible. For search engines, better results and performance is a sign of a healthy site that pleases customers and therefore should be rewarded with a higher ranking.

    How to improve website page speed through image compression

    Steps to Decrease Loading speed:

    • Decrease HTTP Requests:

      By decreasing HTTP Request means decrease in css and js files, less use of queries in loading time, the less number of images used the faster web pages loads. These all combines together and hit server for each resource so, lesser the resource hits make faster the page load.

       

      • Merging CSS/JS Files:
        Rather than forcing the browser to retrieve multiple CSS or Javascript files to load, try combining your CSS files into one larger file (same for JS). While this can be challenging if your stylesheets and scripts vary from page to page, managing to merge them will ultimately help your load times in the long run.
      • Use queries to only load what’s needed:
        If you find that you only need to load certain images on desktop or need to run a specific script on mobile only, using conditional statements to load them can be a great way to increase speed. This way, you aren’t forcing the browser to load a variety of scripts or images that won’t be useful for certain devices or view ports.
      • Reduce the number of images you use:
        If you find some of your pages are fairly image-heavy, try removing some, especially if their file sizes are big. This may not only help reduce image HTTP requests but may improve your UX by removing distracting images that don’t correspond to your written content.
      • CSS Sprites:
        When applicable, combining images you use fairly often across your website into one sprite sheet and accessing the images using CSS background-image and background-position prevents your browser from constantly trying to retrieve several images every time certain pages on your site load. This way, the browser only retrieves the one that you can use multiple times on the page by properly positioning the right image into view for each area of the page.
    • Compress Images & Optimize Files:

      Be sure that your images are no larger than they need to be, that they are in the right file format (PNGs are generally better for graphics with fewer than 16 colors while JPEGs are generally better for photographs) and that they are compressed for the web.

      Use CSS sprites to create a template for images that you use frequently on your site like buttons and icons. CSS sprites combine your images into one large image that loads all at once (which means fewer HTTP requests) and then display only the sections that you want to show. This means that you are saving load time by not making users wait for multiple images to load.

      When it comes to what file extensions you should use for what, use this as a basic formula:

      • SVG is suitable for vector images you want to receive a high amount of detail in.
      • Certain icons can utilize font libraries such as Font Awesome to render certain graphics rather than saving out individual images.
      • PNG should be used for images you need transparent background behind, such as a circular image of a person or Facebook’s ‘F’ logo.
      • JPG is best for photographs or anything where fine detail is less important.

      While images will still take up the majority of your HTTP requests, optimizing them and your other assets will ultimately keep the sizes of them down and increase your website’s overall performance.

    • Leverage browser caching:

      Browsers cache a lot of information (stylesheets, images, JavaScript files, and more) so that when a visitor comes back to your site, the browser doesn’t have to reload the entire page. e. Then set your “expires” header for how long you want that information to be cached. In many cases, unless your site design changes frequently, a year is a reasonable time period. Google has more information about leveraging caching here.

    • Utilize CDNs & Remove Unused Scripts/Files:
      • A CDN is a collection of web servers distributed across multiple locations so content can be more efficiently delivered to users. CDNs are typically used for static content or files that do need to be touched once uploaded.
      • Servers are selected based upon the user’s measure of network proximity. For example, the server with the quickest response time and/or fewest network hops is chosen.
      • Larger companies tend to own their own CDN, while medium-sized businesses will use a CDN provider such as EdgeCast.
      • Smaller companies may find a CDN unnecessary or outside of their budget, so using utilizing websites such as CNDjs which has a library of JS and CSS files and frameworks can help you prevent hosting certain files on your own servers while increasing their load time.
      • While the easiest (yet most time consuming) thing is to have your developer go through your website and check each page, there are a few tools such as UnCSS which can remove unused styles from your website and decrease the size of your CSS file.
    • HTML Standards and Code Formatting:

      Its important to maintain HTML code as per HTML5 Standards because due to that we use structural format to place our code as well as he use of elements and tags are restricted as per our need and unnecessary elements will be removed for page. which is good for page rating and formatting.

    • Removing unnecessary script and css in sub pages.
    • Reduce redirects.

     

    Some Tools to get your website performance:
    • Page speed insight:
      This classic displays a page speed score between 0 and 100 and gives you all the keys and advices to improve your page load.
    • Webpage Test:
      This Google tool offers a free speed test providing charts about page speed optimization.
    • Yslow:
      This plugin quickly shows you how your website is performing and gives you insights to improve your site speed.
    • YUI Compressor:
      This tool will help you compress your code by minimizing JavaScript and CSS.

    [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]

    Improve Core Web Vitals & Load Speed

    [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_image src=”https://blog.gotmenow.com/wp-content/uploads/2021/08/slow-web-page.jpg” alt=”website ” title_text=”slow-web-page” _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]

    What can lower your Page Speed?

    • Your host: you get what you paid. In the long run, a cheap offer can damage your page speed. Pick the right host that fit to your business size.
    • Too large images: images which are too heavy to load can really lower your page speed. It is often due to extra data included in the comments or to a lack of compression. Prefer PNG for images that do not require high details like logos and JPEG for photos.
    • External embedded media: external media like videos are highly valuable but can largely lower you load time. To gain some load time, host the videos on your own server.
    • Unoptimized browser, plugins and app: you should test your website on all browsers since they do not load your site in the same way. Moreover, apps like Flash can seriously lower your page speed.
    • Your theme: some highly designed themes containing a lot of effects can penalized your load page.
    • Widgets: some social buttons or comment areas can have an impact of your page speed.
    • Double-barreled code: if your HTML/CSS is not efficient or too dense, it will lower your page speed.

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