IS WEB DESIGN NECESSARY FOR YOUR BUSINESS?

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Because everything is becoming digital, every firm, whether small, medium, or large, requires web design in the new digital environment. Web design is important for business success because if your website is attractive, more people will visit it. And if your website is uninteresting, no one will visit it. As a result, site design is now the digital face of a company.

Gotmenow software solution is a renowned web design company in Bangalore. We assist you in reaching your target audience and achieving your goal. We take pride in being one of the best web design and development companies in Bangalore.

We have a team of highly experienced and skilled professionals who can assist you in developing unique and effective websites to reach your target audience. We also create customer-specific websites and assist them in increasing conversion rates.

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If you’re seeking web design services in Bangalore, you’ve come to the right spot since the Gotmenow software solution offers the best web development services available.

WHY SHOULD YOU CHOOSE US:

SOCIAL MEDIA MARKETING 

By making your website appealing, our professionals can help you enhance conversion rates and increase traffic to your site. Our specialist can assist you in improving the perception of your brand among your target audience.

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AIDS IN SEARCH ENGINE OPTIMIZATION (SEO)

Many web design behaviors and aspects influence how you publish material on your website, which has an impact on how search engines crawl and index your site. Our firm is one of the Bangalore’s  top SEO firms, and we can assist you in creating user-friendly websites by making them simple to comprehend.

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OUTCOMES OF CUSTOMER SERVICE

People can acquire a sense of your company by visiting your website. If you do not put any further effort into the design of your website, your visitors will never return. Therefore businesses need to take help from us as we offer the best website development the UAE services.

WE EARN YOUR AUDIENCE’S TRUST

People are suspicious of websites that are badly designed. Customers will not believe your site if it has a poor appearance or if the information appears to be outdated. If you don’t have an updated web design, they may perceive your site as sketchy or unclear. As a result, our professional is constantly available to assist you in making your website more appealing and unique.

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IT’S SOMETHING YOUR COMPETITORS ARE DOING

One of the key reasons you require Web Development services is that you need to employ our web design services if you want to compete with your competition.

CONCLUSION

As a result, it is obvious that Gotmenow software solution is a leading organisation, and we assist businesses in Bangalore with web design and development.

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_social_media_follow _builder_version=”4.9.10″ _module_preset=”default” text_orientation=”center”][et_pb_social_media_follow_network social_network=”facebook” url=”https://www.facebook.com/Gotmenownrp” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#3b5998″ follow_button=”off” url_new_window=”on”]facebook[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”twitter” url=”https://twitter.com/Gotmenow3″ _builder_version=”4.9.10″ _module_preset=”default” background_color=”#00aced” follow_button=”off” url_new_window=”on”]twitter[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”linkedin” url=”https://www.linkedin.com/in/gotmenow-soft-solutions/” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#007bb6″ follow_button=”off” url_new_window=”on”]linkedin[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”instagram” url=”https://www.instagram.com/gotmenow_soft_solutions/” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#ea2c59″ follow_button=”off” url_new_window=”on”]instagram[/et_pb_social_media_follow_network][/et_pb_social_media_follow][/et_pb_column][/et_pb_row][/et_pb_section]

MISTAKES TO AVOID WHILE DEVELOPING A WEBSITE

[et_pb_section fb_built=”1″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]When creating your brand’s online presence, it’s critical to put your best foot forward. You’d like to make a good first impression on anyone who comes across your brand for the first time. You must still have a substantial role in the success of your website and the way things are put together.

 

THE FOLLOWING ARE SOME OF THE MOST TYPICAL MISTAKES PEOPLE MAKE WHEN CREATING A WEBSITE:

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UNCERTAINTY IN BRAND MESSAGING

 

The content is the most important aspect of your website. You must provide high-quality, original material that will speak to thousands of people. The most important thing is to start focusing on storytelling. This will help you create material that will connect with people on an emotional level.

To overcome common problems, talk less about yourself and more about your products and services. You must explain what makes your organisation unique, as well as what individuals will gain by choosing you.
[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_button button_url=”http://www.gotmenow.com/” url_new_window=”on” button_text=”Visit Us” button_alignment=”center” _builder_version=”4.9.10″ _module_preset=”default” filter_saturate=”147%” filter_brightness=”61%” box_shadow_style=”preset1″ box_shadow_horizontal=”11px” box_shadow_color=”#0C71C3″][/et_pb_button][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]

CALLS TO ACTION THAT AREN’T CLEAR

 

Along with the information, you should be clear about the calls to action. People must understand what you want them to do when they visit your website. The calls to action are straightforward and straightforward; hence, they are easy to design because you need to notify people about what you are dealing with.
[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_image src=”https://blog.gotmenow.com/wp-content/uploads/2021/12/bec26f5e-a8a5-4ae5-a85a-c992bc30b18f.jpg” title_text=”bec26f5e-a8a5-4ae5-a85a-c992bc30b18f” _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]Regardless of how good your website is, you can simply trust your own assumptions and judgments. When it comes to your website’s performance, you need trustworthy and reliable analytic solutions like Google Analytics. You can easily use this information to evaluate the performance of your website as well as target the specific audiences that are present in your campaigns.
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The State of SEO in Google Lightning Talks

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A POOR SEO STRATEGY

 

You should not treat search engine optimization as an afterthought because it encompasses much more than simply keywords. It also includes correct content layout, mobile-friendliness, page speed, and much more. In terms of getting your website to rank high in the search engines, you will have an easy time.
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HIDDEN CONTACT INFORMATION

 

Customers must be able to contact you quickly. You must demonstrate to your visitors that you want to hear from them and provide them with a variety of options to contact you. A few people would prefer to phone and speak with a live person, but the majority would prefer a simple and quick email as well as the live chat option.

The phone numbers, as well as the call to action button, should be prominently displayed in the header and bottom of your website. You should also have a dedicated Reach Us Page that displays the various ways in which clients may contact you, as well as a map of your location.
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How to Accelerate your Business Digitally during the Global Pandemic

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The global pandemic has taken a toll on many businesses. The good news is that few organizations made significant changes in response to the pandemic. But, thanks to technology, some companies have made it through or survived with the help of digital marketing. In this blog, we are unveiling successful marketing strategies to grow your business.

Start building Ephemeral marketing strategies:

  • Create relevant and competitive keywords

Keyword research is critical for your business. Marketing the right keywords needs SEO experts in Bangalore who know how to search for your business. It is a wise decision to hire the best SEO company in Bangalore to get your website to rank higher in search engines like Google.

  • Focus on digital advertising

Advertise your business to a large audience on a small budget on Google, Facebook, Twitter and Instagram. These ads are affordable and measurable. You can test and gain valuable audience insights. Paid ads allow you to reach relevant users who are interested in your brand. There are several platforms to display your brand.

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  • Get connected with the audience

Make your audience feel your presence by sending them emailers and update them with your business stories. Have a blog to post your creative thoughts pertaining to your business. You can even post videos on YouTube and other media channels free of cost.

  • Build customer engagement strategy

Want to engage your customers? Find opportunities to engage anywhere, anytime with free or paid-for online services. Depending on your business, you can build positive relationships by generating great content. As a result, it fosters customer loyalty and sales growth. For instance, you can take sessions with your customers online if you are a therapist.

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  • Organize a Webinar or a virtual event

Create an impactful event to engage your customers. To target a captive audience, use Facebook Live and Instagram Live. You can Live stream your product launch to engage your customers and build an online presence. Organizing a webinar is a great way to grab the attention of your customers.

  • Harness the power of Hashtags effectively

Hashtags are a great way of increasing traffic on Twitter, Instagram, Facebook and other platforms. Brands can create a branded hashtag. There are different hashtags that brands should know about. And they are branded and product hashtags, campaign hashtags, community and industry hashtags and location hashtags.

  • Stay active on Social Media

Create content regarding your business and reach out to your customers. Use many social media platforms and it is a good time to test your content to see what works.

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How to Improve the Loading Time of Your WordPress Site

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Why choose the best SEO agency in Bangalore

If you are looking for the best SEO company in Bangalore, don’t look further than Ralecon. With 10 plus years of industry experience and a high success rate, our SEO services are strategic and innovative. We offer digital marketing solutions for small, medium and large scale businesses. With our ethical and authentic marketing strategies, we are ready to build your online business, increase online sales and promote your brand across different online platforms.

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WHAT IS SLOWING DOWN YOUR SITE?

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Are you experiencing high bounce rates, low conversion rates, and other undesirable website metrics? While there are a multitude of different reasons as to why your site isn’t performing, one of the most overlooked reasons is site and page load speed.

First, let’s get the terminology down.

[/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]Site speed is how long it takes for your webpage to load from website hosting servers to the web browser that’s requesting the page. Page speed is slightly different, as it’s how long it takes for a page on your site to load after a link directing to it is clicked.
[/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]While load speed is increases bounce rates and creates a poor user experience, it also affects your appearance in search. Google’s John Mueller even says it’s one of the most important factors in search visibility for the upcoming year in SearchEngineJournal’s recent podcast interview.
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Website Page Speed: Why It Matters and How to Improve It

[/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]You can find these metrics on your Google Analytics dashboard, or using a site speed tool.

In Google Analytics, go to “Behavior” on the left menu and click “Site Speed.”

To see site speed: Choose the first option “Overview.” From this page, you can see the average page load time, average server connection time, and other metrics on a broad scale. You can break this view down by browser, country, and page. Keep in mind, this report just shows averages, but what’s cool about this is you can view different time periods. By doing that, you can infer what changes caused slowdowns in the site.
[/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]To see page speed: Choose the second option under “Site Speed” on the left menu – ”Page Timings.”

In this view, you are able to see how each individual page loads. This report shows how the speed compares to your site’s average load speed, and you can even break it down by load time in seconds, bounce rate, page views, and more.
[/et_pb_text][et_pb_image src=”https://blog.gotmenow.com/wp-content/uploads/2021/09/Speed-up-your-PC.jpg” alt=”improve site speed” title_text=”improve site speed” align=”center” _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_image][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]To see an overall report on all of your site’s pages, Google Search Console recently updated their dashboard to include a Speed Report. This is currently an experimental tool on the dashboard, but it will showcase which specific pages have errors and are loading slow, moderate, or fast.

As for site speed tools, Google has PageSpeed Insights, which gives a very vivid diagnosis on how long it takes for the first contentful paint to load, the first meaningful paint, and other speed data. It provides screenshots from the initial load and also provides very actionable opportunities based on the insights from the test.
[/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]WebPageTest is another tool for a quick overview of your site’s speed. This tool allows you to pick a device and a location to test from, and will provide a report that presents the site’s total load time, the load time for first contentful paint, speed index, and additional nichey data.

Now you’re probably wondering what a good speed to have is… however, every site is different. Obviously a simple single page site is going to load a lot quicker than a robust site full of animations, scrollytelling effects, and high quality retina visuals. It also depends on the server fetching the data, and other factors that you can’t actually see as a user. So if we’re talking about a good user experience, all excuses aside, anything longer than 3 seconds is too long – Google said so. And that’s still about 2.5 seconds too long, as Google also says users only want to wait about the length of a literal blink of the eye… 400 milliseconds. That’s asking a lot, though.
[/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]So, how do you get to a load speed that’s under 3 seconds? As you probably understand by now, a lot of factors go into this number. For site load speed, there’s not really an easy fix. To do this properly, you’re going to want to have your developer look into a few things…
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  • Remove old and unused code, themes, databases, apps and anything else that’s cluttering the backend of the site;
  • Optimize site wide assets, like your logo, items that appear in the footer, badges, etc.;
  • Reduce the amount of http/s requests, as the more files there are, the more requests are run and the longer the load takes;
  • Minify JavaScript, CSS, and HTML files, because like I said, the less code the better.

Page speed is a little more fun (well… fun for me). You’re going to have to do some digging to figure out what needs to be optimized. Start by going to that “Page Timings” report in Google Analytics. Ask yourself these questions:

  • What pages are the slowest? How slow?
  • What pages have the highest bounce rates? And the lowest bounce rates?
  • If bounce rates are high (at Electric Enijn, we like to see bounce rates under 40%), but the time spent on the page is also high – what’s keeping users on the page? Could that be slowing down the page?

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How to Improve Website Loading Speed

[/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]Gather all of these insights all in one place and start looking at the pages on your site. Sometimes the answer is obvious, like the page has a lot of images, videos, and different fonts. But maybe the page looks the same as others, and it’s still a lot slower. This is when you’ll have to look a bit further into what makes up the page. If there are old scripts, font families, or anything else being pulled onto the page but not actually being used, take them out. We recommend using Google Fonts, which are also optimized for page speed. The same goes for plug-ins, tracking pixels, and any type of widget, similar to what you would want to look for sitewide to improve site speed.
[/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]As for images and videos on the page, try and shrink their size. One tool we often use for compressing PNGs and JPEGs is Tinypng. If they can’t be optimized any further, you might have to try lazy loading them in. This isn’t the best practice for SEO, but hey, site speed is SEO, too!
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How to improve your website connection speed in 2021

[/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]After optimizing your site to improve load speed, keep testing it and see if your metrics improve. If it doesn’t seem to be loading faster, it might be a deeper issue if your CMS or hosting platform. A lot of WordPress sites, for example, are weighed down by excess themes, scripts, and plug-ins, but the deeper site speed issue tends to be the hosting platform. While the promise of  “unlimited” bandwidth, email accounts, and cloud space are appealing, what you should really be looking for from your site host is a high uptime, no less than 99%. Many self hosting CMS’ can offer unbeatable uptime, like Shopify promises 99.98%. We’re big fans of wpengine, which will monitor for bad plugins and ensure your website stays compliant.
[/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]I recommend you check your website’s site speed by digging into your Google Analytics or using one of the speed tests to see how your website is performing. While 3 seconds is ideal, your site is probably hovering around 15 seconds – and this wait time increases a user’s probability of bouncing by over 123%. While it’s important to get this metric down, it’s more important that you do it properly by keeping both your site’s structure and user experience in mind.
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Harness The Direct Booking Power of A Speedy Hotel Website

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Hotel Website Speed: How It Matters

 

Having a hotel website is essential for attracting guests and allowing them to book conveniently.
Without it your target audience won’t even know your business exists and your cost of acquisition will be high.
Although the overall aesthetic is important, it’s not all about how your website looks. Site speed can sometimes be overlooked when a business draws up plans for a new hotel website.

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There is little point in spending thousands on design and SEO to attract guests if their first experience of your site is an irritating wait or an unresponsive page.
Browsers won’t wait 5-10 seconds for the page to load, instead they are likely to exit and visit your competitor’s hotel website.

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Early in 2020, Google announced it was making changes to its algorithm so that page speed will be added as one of the ranking signals.
In 2021, Google will be doubling down with the introduction of Core Web Vitals (CWVs).
The new CWVs consist of a list of technical SEO metrics including three new ways to think about and measure page speed.

[/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]Google’s main priority is to provide your audience with the best content along with a great (fast) experience. 

The benefits of a speedy site are numerous, including increased engagement, lower bounce rate, and ultimately increased revenue.
The higher the speed, the higher the conversion. 
Let’s take a look at some of the main factors which affect site speed and how they can be optimised.

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Website Page Speed: Why It Matters and How to Improve It

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SERVER RESPONSE TIME

This is the time it takes your site to begin to respond to the page request.

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There are many factors that will dictate how quickly your server responds but some of the most critical are:
  • Hardware resources available to your application (include hosting infrastructure): This refers to everything from the server’s processor speed to its network connection. It’s important that your host gets this right.

 

  • Server site caching: Using a site cache will provide greatly increased performance. Instead of having to query your database or external web services for data every time a page is requested, the cache temporarily holds page data so that content can be quickly loaded again as required.

 

  • Database optimization: There are many ways of optimizing your database for fast reads. By doing so, you speed up the loading time for your site as a whole not just the page the browser currently displays. An experienced database administrator can go much deeper into the optimization process but there are often some quick wins which can deliver huge gains.

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BROWSER CACHING

Your web browser is a software application which also has a cache. As this application searches, identifies and shows us the websites your browser cache will save information, data, and images.
You can leverage browser caching by configuring your server to attach an expiry date to each resource (image page, stylesheet, etc).
The next time the browser requires it, it will check the local cache to see if the resource is within date. If so, it uses the local copy and there is no need to pull data from the server.

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How to improve your website connection speed in 2021

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AVOID LARGE IMAGE SIZES

Over time more content will be added to your site. This will inevitably include photos and images which may not have been sized correctly.
These large files can use enormous amounts of bandwidth and often lead to an undesirable lag in page load speed, especially on mobile devices.
Resizing and optimizing images appropriately can reduce the image file size, and therefore loading times, by as much as 95% without any observable loss in quality.
There are many easy-to-use tools available for download online that will compress, resize, and optimize your images.

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How to Improve Website Loading Speed

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AVOID RENDER BLOCKING

When your web page begins to load it may display the header, then pause before loading the rest of the page.
This pause may be due to an issue called render blocking of the scripts. The site is having to load style and theme instructions before it can display the content.

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The key takeaway here is that to the user it looks like your site has stopped loading. The more blocking scripts you have, the worse things look.
Good coding practice and techniques such as deferring script loading until the above-the-fold content has been displayed can minimize any delays.

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As with any of the issues described in this article the key is to be aware of speed issues which on their own may not be a problem but when compounded can cause severe problems which will lead to higher bounce rates, less conversions and lower rankings from Google.
It is one of the reasons why working with a specialist agency such as Aró is so important. Every detail matters when there is a need for speed.

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How to Improve Website Loading Speed

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Is the Website Loading speed really that important?

You must remember the beginning of the Internet, the connection through modems and slow websites. Luckily, that time is behind us and the websites are getting faster and faster. Website loading speed is very important for the user experience. Therefore, the page loading speed has become an official ranking factor from a search engine perspective. The upper page load limit is up to 2 seconds, and the ideal one is about 0.5-1 seconds. In this post we’ll write some tips on how to improve website loading speed.

Tips on How to Improve Website Loading Speed

There are a bunch of online services where you can check the speed of your site for free. Even Google offers free online service PageSpeed Insights. All you need to do is to enter the site’s url which you want to analyze, and wait for a few seconds:

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1. Optimize and Resize Images

Full-resolution images can take a long time to load. Images that have not been compressed causes slow loading, especially on mobile devices. No image should be over 100kb and you should never upload images directly without optimization and resizing.

Luckily, there is no need for high level of development skills for this, and you can easily reduce the size of your images, without any quality degradation through a number of free tools and plugins, if you have WordPress website. Images can be edited and loosely compressed using Photoshop/Illustrator and with many other free online tools.

Also, there are many tools and plugins for WordPress users that will automatically compress your images as you are uploading it to the website, like WP Smush.

2. Remove Render-blocking CSS and JavaScript files

CSS & JavaScript files are very important for your website,  because they control how your site will look and function. Render-blocking CSS and JavaScript files prevent your page from fully loading until they are processed.

You should avoid and minimize the use of blocking JavaScript and CSS files. If you have a lot of small CSS files, try to put them into one CSS file if possible. To remove Render-blocking Js you can make JS Asynchronous or preform Defer Loading of JS.

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    Speed up your PHP code to improve website performance

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    3. Use a Content Delivery Network (CDN)

    A CDN can speed up your site by serving static files such as images, CSS, Javascript and other static files. A CDN will store your website’s static files (CSS, JavaScript, images, fonts, etc.) into a non-centralized file system around the world, and when user from another country visits your website, CDN will serve the files from the closest server to user’s location.

    4. Enable the Website Compression

    Website Compression can reduce the size of text-based files that the browser has to download and you’ll be surprised with results after enabling the compression.

    The most popular compression tool for HTML, CSS and JavaScript text-based elements is GZIP. The configuration depends on your server. For Apache web server you’ll need to put some configuration rules into .htaccess file. For WordPress users there are always suitable plugin, check WP Super Cache.

    5. Cache Your Website

    Server Rendering time can really slow your website, but when your site is cached properly it can reduce your website’s loading time. Caching makes websites extremely fast, which leads to better SEO scores. Browser caching allows pages to load quicker as users navigate through the website by telling the browser how long to keep files stored. There are two very popular plugins for WordPress users: W3 Total Cache & WP Super Cache.

    6. Minify HTML, CSS and JavaScript

    Minifying HTML, CSS and JavaScript involves removing redundant text from a file, such as unnecessary text, data, white spaces, comments, characters, etc. t is recommended to perform minification just before releasing into production, as developers wont be able to read/edit them easily.

    Removing redundant formatting, code comments and unused code will enable very fast loading time. There are plenty of free tools you can use to minify your files manually or automatically: Minify for CSS & JavaScript minification, JSCompress for JavaScript minificaton, etc.  As always there is W3 Total Cache for WordPress users, but this part  can be a little advanced for beginners.

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    How to improve your website connection speed in 2021

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    Out of many performance metrics, one which matters the most is Time To First Byte (TTFB). If TTFB is worse, then it is guaranteed to be a poor performing website connection. TTFB depends upon many factors. One very critical factor is server connection which happens after DNS resolution. I will discuss how to optimize server connection speed in this article. We will look into how TLS 1.3 and HTTP/3 improves website  performance. We will also look into other optimization possibilities like ECC certificates and OCSP stapling.

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    HTTP or HTTPS?

     Insecure (HTTP) tends to be faster than secure (HTTPS) connections because of the encryption overhead in HTTPS. The difference becomes insignificant as more data processing happens.

    [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]If security is not a concern and performance is supercritical then using HTTP can give some performance gain. I will not recommend doing this because of the following reasons.
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    1. Browsers are getting more and more restrictive towards HTTP. Firefox released HTTPS-Only Mode in version 83.
    2. Chrome planning to assign an insecure badge to sites not using HTTPS. This will be very bad for branding.
    3. The performance gain will be very insignificant in front of the security issues and losing the user’s trust.
    4. Using a mix of HTTP and HTTPS can open security loopholes for the encrypted requests as well.

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    How to improve HTTPS performance?

     Making a secure connection to the server is a tedious task. Client and Server both go through numerous steps before start sharing data with each other.

    Transport Layer Security(TLS) is an encryption protocol used to encrypt and decrypt data over HTTP protocol. Both HTTP and TLS have come a long way to provide more secure and performant server connections.

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    TLS 1.2 vs TLS 1.3

     TLS 1.2 which was released in 2008 has served the web for a very long time. It has few security and performance issues which were taken care of in the new shiny TLS 1.3.

    TLS 1.3 is well supported in all major browsers and as per caniuse.com data, more than 90% of the users have TLS 1.3 support

    [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]TLS 1.3 comes with lots of improvements from its previous versions. It dropped support for many weaker encryption algorithms. Tries to achieve perfect forward secrecy, which is a process of changing key for each session so that a compromised key will not affect other sessions.

    For performance, TLS 1.3 made two major changes over TLS 1.2
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    • Dropped a complete one round trip to establish a server connection.


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    • Zero Round Trip Time (0-RTT)

    0-RTT reduces one more round trip for repeat users by using the previously captured information during the initial connection. 0-RTT is prone to replay attacks which can be solved with proper precautions.

    Because of the security issues with 0-RTT, It is not well supported in major browsers and servers.
    [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]TLS 1.3 is supported in all major browsers and servers. It also has out of the box support in a few CDN’s like Akamai and Cloudflare.
    [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]TLS 1.3 is supported in all major browsers and servers. It also has out of the box support in a few CDN’s like Akamai and Cloudflare.
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    Website Page Speed: Why It Matters and How to Improve It

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    How to make the most out of HTTP/2

     HTTP/2 was a major upgrade over its previous version. It has many optimization features that can significantly boost web performance.

    The major focus on HTTP/2 design was to make full use of available network bandwidth. It multiplexes requests on a single connection. Browser’s limit around the number of parallel requests on a domain is not valid on HTTP/2. There is no need to create multiple domains to bypass browser restrictions on parallel requests on a single domain.

    [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]HTTP/2 released server push where the server can send multiple responses for a single request. It was a great idea as in most cases webpages are aware of what will be the next request. Server push has the limitation that it is not aware of browser cache and can send data even when It can be served from the browser cache. There are workarounds but they are not very reliable and tough to put in place.
    [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]Server push was not very well adopted because of its limitations. In November 2020 browsers and servers planned to remove support for server push.

    By enabling HTTP/2 most of its features are out of the box available without doing anything.
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    Whatso- The Original WhatsApp Marketing Software

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    • One connection per domainConclusion

    In HTTP/2 messages are broken into frames and sent over the network stream. This makes multiplexing of requests possible on a single domain. This means only one connection is required for a domain to transfer all data.

    The above statement is not fully correct. There are edge cases where multiple connections are required on the same domain. HTTP/2 session reuse does not happen across credentialed and uncredentialed requests. Fonts will always create a new connection as they are downloaded as an uncredentialed request.

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    • Headers compression

    Every request has some metadata associated with it. Headers are one such metadata. In previous versions, headers are passed as plain text which sometimes occupies a few KBs of the request payload. In HTTP/2 headers are compressed using the HPACK algorithm.
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    How To Improve Wix Website Speed Under 20 Minutes?

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    • head-of-line blocking

    HTTP/1.x has the limitation that responses can be received only one after another. This causes responses to queue and waits for their turn before usage.

    In HTTP/2 this got fixed because of the multiplexing approach. The response is ready for consumption as soon as it completes.

    HTTP/2 fixes head-of-line blocking when receiving the response but It still has another kind of head-of-line blocking which is fixed in HTTP/3 protocol.
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    Prepare for the new hotness HTTP/3

     All HTTP protocols before HTTP/3 uses TCP for communication as it was more reliable. TCP ensures to send an acknowledgment for every packet and guarantees packet order. This makes request and response very reliable at the cost of some performance limitations.

    [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]HTTP/2 faces head-of-line blocking on the unreliable network when a packet fails to deliver. This is because of how TCP works. If a packet fails than all subsequent packets even from other request needs to wait as they are part of a single multiplex connection. This becomes serious as HTTP/2 multiplex many requests and all get blocked because of a single packet failure.

    let we have 3 responses A, B, and C each consists of 5 data packets 1 to 5.
    [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]
    [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]In HTTP/2, if the B1 packet fails then all A, B, and C responses will fail to deliver.

    In HTTP/3, if the B1 packet fails only the B response will block, and the rest A and C will deliver as expected.

    HTTP/3 solves this HTTP/2 issue of head-of-line blocking by using UDP instead of TCP.
    [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]On a reliable network, HTTP/3 might not have any benefit over HTTP/2 but on an unreliable network (like a mobile network) HTTP/3 will shine.

    HTTP/3 does not have very good browser support for now. Chrome support for HTTP/3 will land in version 85. Server-side support is also improving. Nginx and Node have already released HTTP/3.
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    Elliptical Curve Cryptography(ECC) Certificates

    Certificate Authority(CA) issues domain certificates to individuals and organizations after proper verification. The verification steps can differ from one CA to another. Free CA like letsencrypt have very basic verification steps while paid services like DigiCert have more robust verification steps.

    [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]CA provides different kinds of certificates based on the verification steps and support for different encryption algorithms. For some certificates browsers mentions the organization name with the secure badge, this adds more trust to the customers.
    [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]One very secure and fast algorithm is elliptical curve cryptography (ECC). ECC certificates provide strong security and fast encryption and decryption. The speed of encryption/decryption depends upon the size of the key and mathematical computation around it. ECC certificates have both of them in the limit. When the RSA key size starts from 1024 bit, the ECC key size starts from 160 bit.
    [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]For your next certificate prefer to buy an ECC certificate over others.

    Do not forget to check browser support for the ECC certificate. It is not very well supported in legacy browsers like IE11
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    Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.

    [/et_pb_text][et_pb_button button_url=”https://www.gotmenow.com/contact.html” url_new_window=”on” button_text=”Contact Us” button_alignment=”center” _builder_version=”4.9.10″ _module_preset=”default” animation_style=”fade” box_shadow_style=”preset1″][/et_pb_button][et_pb_text _builder_version=”4.9.10″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″]

    Online Certificate Status Protocol (OCSP) stapling

    Browsers download a certificate from the server and to verify the authenticity of the certificate it recursively downloads certificates used to sign the current one until finds the root certificate.

    [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]To avoid this entire process server can query the OCSP responder. OCSP responder is the Certificate Authority server which provides a digital signature to verify the certificate. The server can cache the query response and now the browser will have to only verify the CA signature.
    [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]OCSP stapling has good server and browser support but the most popular AWS ELB and ALB lack behind in OCSP stapling support.
    [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]OCSP stapling has good server and browser support but the most popular AWS ELB and ALB lack behind in OCSP stapling support.
    [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]OCSP stapling has good server and browser support but the most popular AWS ELB and ALB lack behind in OCSP stapling support.
    [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]OCSP stapling has good server and browser support but the most popular AWS ELB and ALB lack behind in OCSP stapling support.
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    Conclusion

    1. Prefer to use TLS 1.3 for strong and fast encryption and decryption of data over the network.
    2. Prepare for HTTP/3 It will be around the corner in the next few months.
    3. Prefer ECC certificates they are fast and more secure than RSA or SHA based algorithms.
    4. OCSP stapling is a very simple and effective web performance optimization.

    [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_post_slider posts_number=”6″ include_categories=”2″ bg_overlay_color=”#0C71C3″ _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_post_slider][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_social_media_follow _builder_version=”4.9.10″ _module_preset=”default” text_orientation=”center”][et_pb_social_media_follow_network social_network=”facebook” url=”https://www.facebook.com/Gotmenownrp” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#3b5998″ follow_button=”off” url_new_window=”on”]facebook[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”twitter” url=”https://twitter.com/Gotmenow3″ _builder_version=”4.9.10″ _module_preset=”default” background_color=”#00aced” follow_button=”off” url_new_window=”on”]twitter[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”linkedin” url=”https://www.linkedin.com/in/gotmenow-soft-solutions/” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#007bb6″ follow_button=”off” url_new_window=”on”]linkedin[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”instagram” url=”https://www.instagram.com/gotmenow_soft_solutions/” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#ea2c59″ follow_button=”off” url_new_window=”on”]instagram[/et_pb_social_media_follow_network][/et_pb_social_media_follow][/et_pb_column][/et_pb_row][/et_pb_section]

    Website Page Speed: Why It Matters and How to Improve It

    [et_pb_section fb_built=”1″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_row _builder_version=”4.9.10″ _module_preset=”default” custom_padding=”||61px|||”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]The road to high website ranking is paved with all manner of things that can both accelerate performance and act as speed bumps along the way. Of the myriad factors that can bolster page ranking, website page speed is something of an SEO hot potato right now – especially with Google’s recent announcement that website page speed will also influence page ranking in mobile searches earlier this year.

    But how exactly does website page speed affect search rankings and why does it matter? And, if a website is particularly sluggish, what can be done to improve its pace and enhance its potential to rank highly in page searches? With Banc’s know-how of technical SEO, we’ll answer this triad of enquiries over the course of this very article.
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    How does page speed affect search rankings?

     

    First off, it’s worth noting that Google may measure Time to First Byte (TFFB) when it considers page speed, i.e. the duration of time from the user’s browser making a HTTP request to the first byte of information that’s returned by the server. It’s a matter of milliseconds usually, but Google feels it necessary to begin measuring website page speed at this point. In fact, the tech giant conducted a study that showed slowing down the search results page by 100 to 400 milliseconds – a trifling amount by anyone’s watch – had a noticeable impact on the number of searches per user. According to Google, your website’s TTFB should be 200 milliseconds or less.
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    Whatso- The Original WhatsApp Marketing Software

    [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]From a UX perspective, a website with a higher TTFB can be an annoyance. The slower the page and longer its load time, the more likely it is that a page’s bounce rate (the percentage of visitors that navigate away from the site after viewing only one page) will increase. The lower average time on page and longer TTFB are taken into consideration by Google, which can negatively affect your website’s SERP rank as a result. A good user experience often translates to higher conversions and thus, higher page rankings – it’s that simple. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]And in the world of UX, patience is not a virtue; users do not like to be kept waiting when it comes to page speed. Almost half of users want pages to load within a maximum of two seconds, and even a 1-second delay on load speed can reduce conversions by around 7%. Does a particular page on your site load for longer than 4 seconds? Studies have shown that 75% users won’t return to a page if they’re kept waiting longer than this. The gulf between a page taking two seconds to load and one loading at twice that time may as well be a Grand Canyon-esque chasm. [/et_pb_text][et_pb_image src=”https://blog.gotmenow.com/wp-content/uploads/2021/09/page-loading-speep-723275503-ss-1920-1-800×450-1.jpg” alt=”website page speed” title_text=”website page speed” _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_image][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]

    Why does this matter?

     

    With Google looking to make the web more mobile-friendly, mobile-first indexing is just around the corner. “What’s mobile-first indexing?” we hear you ask. It’s fairly simple. It means that the mobile version of your website becomes the starting point for what Google includes in their index, using it as the baseline for how they determine rankings on both mobiles and desktop. As a result, the importance of website page speed increases accordingly. If your site doesn’t have a mobile equivalent, the desktop site can still be included.
    [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]However, the lack of a mobile experience could negatively affect rankings on desktop, whereas a good mobile experience serves to boosts ranking even for searchers on a desktop. Think of it like this: the mobile version acts as the primary version of your website. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]

    How to improve your website page speed

     

    Tools such as Lighthouse, Pagespeed Insights, GTMetrix and WebPageTest allow us to glean information on how pages are loaded, providing us with valuable insights on how to reduce page speed in the process. Using insights from the tools above, you can get an idea of what needs to boost the speed of your web pages.

    Here are some of the most common ways to reduce load times and improve page speeds
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    How To Improve Wix Website Speed Under 20 Minutes?

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    • Leverage browser caching – Browsers such as Chrome, Firefox and Edge cache large amounts of information like Javascript files, stylesheets and images, so when a user revisits a site, it doesn’t have to reload the entire page. By setting an expiry date within the HTTP header, it allows us to control how long we want information to be cached.
    • Improve server response time – Server response times tend to be affected by the amount of traffic a site receives, the resources each page uses, the software the server uses and the hosting solutions being used. To improve this, further research into how the server is performing may be necessary, clearing up any issues with slow routing or slow databases in order to clarify if these affect website page speed.
    • Enable compression – CSS and Javascript files can sometimes cause a large load time, and more so for big inline individual files being used on a site. By compressing these files into one chunk, the overall size of these files gets pared down and the load time decreases as a result.
    • Use a content distribution network (CDN) – CDNs, such as Cloudflare, are networks of servers that are used to distribute the load of delivering content. Essentially, copies of a site are stored at a range of geographically diverse data centres so that users have faster and more reliable access to a given site

    [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]

    How to speed up your web app and improve website performance

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    • Optimise images – The size and file format of images used on a site can adversely slow it down. Sometimes this is because of extra data embedded in the comments or a lack of compression. Newer, next-gen image types, like WebP, JPEG 2000 and JPEG XR, can reduce the size of files in a big way.
    • Miscellaneous factors – A cluttered page will only serve to clog up your site’s page loads, so be mindful of any superfluous features which might be responsible. External embedded media, like videos, might look great and serve a purpose but can increase load times. Likewise, plugins and apps, when used on unoptimized browsers, can drastically slow down your page speed. Consider the use of widgets; are they helpful or just window dressing that may be negatively impacting your page?

    [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_post_slider posts_number=”5″ include_categories=”2″ bg_overlay_color=”#0C71C3″ _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_post_slider][et_pb_social_media_follow _builder_version=”4.9.10″ _module_preset=”default” text_orientation=”center”][et_pb_social_media_follow_network social_network=”facebook” url=”https://www.facebook.com/Gotmenownrp” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#3b5998″ follow_button=”off” url_new_window=”on”]facebook[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”twitter” url=”https://twitter.com/Gotmenow3″ _builder_version=”4.9.10″ _module_preset=”default” background_color=”#00aced” follow_button=”off” url_new_window=”on”]twitter[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”linkedin” url=”https://www.linkedin.com/in/gotmenow-soft-solutions/” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#007bb6″ follow_button=”off” url_new_window=”on”]linkedin[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”instagram” url=”https://www.instagram.com/gotmenow_soft_solutions/” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#ea2c59″ follow_button=”off” url_new_window=”on”]instagram[/et_pb_social_media_follow_network][/et_pb_social_media_follow][/et_pb_column][/et_pb_row][/et_pb_section]

    HOW TO SPEED UP YOUR WEB APP AND IMPROVE WEBSITE PERFORMANCE

    [et_pb_section fb_built=”1″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]Optimization of site performance is a big deal. It involves multiple aspects to take care of and many of them depend on the site itself, its complexity and elements. However, there is also a set of common optimization methods that work for any site. So if you don’t know where to start or have not identified the pain points yet, you can try the best practices that we’ll have a look at below. So here is the blog about speed up the web app.
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    1. Integrate CDN

     

    Content Delivery Network (aka CDN) is an awesome tool to integrate into your site as it can greatly speed up the content delivery for you. Because it is a network of distributed servers, a CDN locates the server that is the nearest to the user and deploys it to deliver content. In this way, the content goes a shorter way and provides a much better user experience.

     
    [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]In addition to speeding up content delivery, many CDNs come with a bunch of other features that improve the site performance: image optimization, minifying CSS, code restructuring. The only possible flaw of integrating a CDN is the cost but, considering all the potential benefits, it will most probably be worth it. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]

    2. Compress your files for speed up web app

     

    How many files do you think are there on your website? Probably, a lot. And every file takes some time to load.

    The thing is, the bigger the file is, the longer it will load. As a result, the site loads in a horribly slow manner and annoys the users. To resolve the problem of big bulky files, compress them and enjoy the faster performance!

    For file compression, we recommend using the Gzip tool, as one of the most trusted out there. Gzip claims to reduce the file size by up to 70% and brings significant improvements to the performance.
    [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]There are numerous ways to enable Gzip and they will depend on your site. For example, you can either enable Gzip in .htaccess file or simply use plugins. For proper Gzip installation, consult your developers. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]

    3. Use lazy loading

     

    Every website contains a certain number of media files (i.e. images, videos, audio files) and the loading of each element takes quite a while. While compression is one of the best methods to battle this problem, there is one more way to boost media file loading and deliver a better user experience.
    [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]The lazy loading design pattern makes the media file load only when it enters the viewpoint of the user. That means, when the user opens a page, it will not load all media files at once but only those that are on top of the page. And, as the user scrolls down, the page will load more files.

    This technique greatly saves the bandwidth and, at the same time, provides a seamless user experience. Lazy loading also gets rid of unnecessary code execution and cuts down the memory usage. You can also separate your code in different bundles so that different pages contain only chunks of the code. In this way, the browser will load only those pieces of code where the user is at. And this will improve the speed of web app.
    [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]

    Can Facebook Help Promote Your Construction Company

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    4. Minify CSS and JavaScript

     

    When your site downloads a JavaScript or CSS file, an HTTP request is sent to the server. The more requests are sent, the slower the performance gets. To battle the issue, you can combine and minify your files to reduce the number of HTTP requests and thus, improve the performance.

    Minifying includes the elimination of whitespaces, unnecessary lines of code or line breaks. To perform this procedure, use one of the available plugins like WP Rocket or WillPeavy. And is improve the speed of web app.
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    5. Optimize the database for speed up web app

     

    Database optimization may be the bottleneck of your site performance. While there are many aspects to focus on, the most common ones are:

    • MySQL queries optimization: use tools like EverSQL Query Optimizer to fine-tune the MySQL queries and also get useful recommendations,
    • Indexing: the method allows for faster row selection and sorting,
    • Memory capacity: if there is not enough memory, it will slow down the performance so you might want to look for a more powerful hosting solution.

    Note that database optimization will depend on your site too. For some websites (i.e. e-commerce platforms), there are unique issues to deal with so you need to perform an audit first to identify all the problem areas that call for optimization. And will speed up the web app.
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    How To Improve Wix Website Speed Under 20 Minutes?

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    6. Get rid of blocking JavaScript

     

    One of the most common issues for many websites is the render-blocking JavaScript file. To deal with the problem, you can do the following:

    • Inline the external locking scripts in the HTML document
    • Use special plugins (i.e. W3 Total Cache)
    • Use the async attribute to make the JavaScript file asynchronous

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    7. Enable caching

     

    Every time the user lands on the page, the browser will load its content – and it will do so every time a new query appears. Now, can you imagine how many users visit your site every day and how many times the browser has to load the content of the page?

    To prevent the site from loading the same content for the returning users and to save some time on loading, enable browser caching. As for the new users, the site will still load the content from scratch as new users have an empty cache. Nevertheless, full browser caching can boost the site speed from 2.6 ms to 1 (or even 0.9) so it’s highly recommended to use it. Will speed up the web app.
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    How is WhatsApp marketing done?

    [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]

    8. A quick case: Gatsby

     

    One of the key requirements for modern websites is the quality of performance. The speed of site loading has an impact on the users’ behavior: whether they will stay on the site or leave it.

    There are many tools for creating static websites. We chose Gatsby for one of our projects and the final product turned out to be a really high-quality and well-performing site.

     
    [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]Gatsby is a static site generator. The framework uses preliminary loading: when the user opens the homepage, the browser, acting in the background mode, loads the data that is needed to display the other pages of the site that are linked to the homepage. A website built with Gatsby is a React application so it loads only the data about the difference between the pages and not the page in full. During the transitioning between the pages, the virtual DOM is updated. In this way, the user enjoys a high speed of loading and smooth website performance. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]Gatsby also supports PWA and this is the reason the websites built on Gatsby can run in offline mode. As well, the PWAs can be installed on mobile devices like smartphones and tablets. And will speed up the web app.

    For better performance optimization, Gatsby uses its native React component called gatsby-image. As well, Gatsby utilizes different plugins that do the following:

    • Adjustment of the loaded image size to the screen resolution
    • Lazy loading: minimizes bandwidth and speeds up the initial loading time
    • Use WebP compressed images

    Gatsby is a really convenient tool for creating modern websites with almost immediate loading, support of PWA and work in offline mode.
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    How To Improve Wix Website Speed Under 20 Minutes?

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    What is Wix?

    Building your own website is nothing new in 2021. Creating a website 20 years ago would be such a big deal as it was a multi-step operation. You need to gather customer’s requirement (i.e: research website goals), planning, designing, developing, testing, and maintenance.

    Today, building a custom website from a framework is a luxury as it is very expensive and it takes a long time due to its nature of multi-step operation. We have started to see the trend of building a website using a website builder since 2013. We have approximately over 50 website builders altogether, and Wix is the number one website builders following by Webflow, Editor X, Squarespace, Shopify, Elementor, etc.

    Wix has the most active user to this day, more than 180 million users in 190 countries. Many people choose website builder like Wix over WordPress and custom website simply because of its ease of use. Wix is super easy to use and anyone can build a free website with Wix. However, due to its easy customizibility, people tend to put many unnecessary features that Wix offers, in which slow their website speed down. How can you improve the website speed?

    Update: The methods used in this article can be appplied to any other website builders out there, and certainly is Editor X.

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    Why is website speed important?

    Website speed has relatively high impact on website SEO. When your website takes too long to load, users tend to click back. Hence, your high Bounce Rate. Google assesses your page speed and rank you in the search engine, the faster your site loads, the higher the rank.

    In this article, Socialectric will show you the top 5 important steps that you can use to improve your Wix website speed (or any website speed)! But first, make sure you test your Wix website with Wix Website Speed Test to see how good/bad your site speed is. If your website can loads around 3 seconds, then you’re all good. You can also use SpeedTest tool to test your local Internet.

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    Important: Wix uses a Content Delivery Network which is an interconnected system of cache servers in different geographical locations. Web content is delivered from the closest cache server. This system allows your site to load faster.
    [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]Wix currently tests and offers support for the following mobile devices and browsers:

    Supported operating systems on mobile devices

    iPhone: iOS 12 and above (iPhone 6 and above)

    Android: 9.0 and above

    Supported browsers on mobiles devices

    Google Chrome  | Safari

    “You should keep in mind that some design decisions, which seemingly enhance visitor experience may affect your page loading time. Having said that, there are ways to optimize the usage of these features to create a stunning looking and high performing site.” – Wix
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    Why You Should Improve Your Website Speed and How

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    Test Wix Sites with GTMetrix

    GTMetrix is a website performance analytics tool, powered by Lighthouse, delivering page performance test results that better reflect the user’s perception of how fast their websites are loading. Google Lighthouse is an open-source, automated tool for measuring the quality of web pages.

    Whether you are using Wix or any other platforms, GTMetrix is currently the most popular website performance testing tool out there. It is free and their reports are very comprehensive and easy to follow.
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    Steps to improve website speed

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    1. High quality images

    Wix offers automatic image optimization where you can upload a 25MB file size and Wix will resize the images for you on their end. However, we did not see much improvement on our Wixsite, so we took the matter into our own hand and optimize our images before uploading them to Wix server.

    We use tinyjpg and tinypng to optimize our images. They will talk more about different image extension types later. You only need to upload your chosen images to them, and they will compress your images as small as possible but also keep its quality. Images that are typically under 300Kb seems to improve site speed significantly.
    [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]Before you start modifying your images, make sure you’ve chosen the best file type. There are several types of files you can use:

    • PNG – produces higher quality, lossless, and transparent background images, but also has a larger file size
    • JPG – uses lossy and lossless optimization. You can adjust the quality level for a good balance of quality and file size
    • SVG – Scalable Vector Graphics (SVG) is an Extensible Markup Language (XML)-based vector image format for two-dimensional graphics with support for interactivity and animation. SVG image remains crisp and clear at any resolution or size

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    How to Use WebP Images to Improve Website Speed

    [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]Take away:

    • Use PNG format when you want transparent images
    • If there is no need for transparent images, use JPG images for better compression (lower file size)
    • Image dimension should be cropped to fit designated image placeholder. There is no need to use a 4K image where the placeholder is only 200 px
    • Wix let you upload SVG (Illustration). Use this format for icons.

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    2. Animations

    ‍We know that you or your clients want a super duper website with all these flashy animation on your texts and images. However, it is also the number one culprit that slow your website down.

    If you want to make your website not as boring and still able to use animation, we suggest that you don’t add any animation on the above the fold (the section that loads first when your visitors come to your page) and only add one animation for every whole section (not different animation per line of text).

    This way, you can optimize the page speed when your visitors first land on your homepage. When they scroll down, each section will animate to the screen which makes the website more interactive.

    In late 2020, Wix released their new scroll animation that applies to strip background images.

    Technical tips: Wix’s built-in animations are JavaScript presets that are added to your site when you choose an animation for an element. JavaScript breaths life to your design, but it is often heavy. Wix does not provide the option to minify your JavaScript so you have to be mindful of what you should add to avoid speed issues.
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    How to Improve Website Speed – 5 Best Tips

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    3. External applications

    Wix store market has more than 300 web apps for you to choose. If you can’t find the right app for your needs, you can also modify the source code with Wix Velo (formerly known as Wix Corvid). However, one main thing with this is that you are risking losing your page speed.
    [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]External applications don’t use Wix server, such as social media widgets, and they tend to eat up a lot of resources on your website. In addition, Wix caching also turns off when there is an unoptimized code (You can turn caching on automatically if you are a developer)

    It takes a lot of time and resources to try to debug the problems with the code redesign the whole page again, so we will choose the latter. Don’t add random codes or use market apps if you are not sure how they affect your site loading speed.
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    4. Fonts

    Another culprit is the fonts. Most new Wix users or amateur website developers tend to use many fonts to make their websites look good. They cannot be more wrong. It makes their website more clutter and unorganized.
    [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]Branding is the most important aspect of your company. When you build a brand, you tend to stick to two typefaces (or fonts for simplicity sake). One font is used for your title/headline, and the other one will be used for your description. Too many fonts used causes your site to look unreadable and less professional. Two fonts make it look sleek, clean, and light for your website.
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    How to improve website speed – Google is making page speed a mobile ranking factor

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    5. Other media

    Such as design elements and videos. They can make your website very interactive and beautiful, but they will cost you a lot of loading speed. Try to use texts as much you can, and may GIF instead of videos if you are trying to show a mini tutorial, they are a lot lighter.
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    Conclusion

    There you have it, our top 5 steps that you can use right away to optimize your Wix website speed in under 20 minutes. Here is a quick recap: Make sure you check if you meet the supported operating system & supported browser that Wix requires for optimal speed. Use Wix speed test to get more accurate result.
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