WEB DESIGN AND DEVELOPMENT COMPANY IN BANGALORE

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WEB DESIGN AND DEVELOPMENT 

Gotmenow Soft Solution is a top-notch cloud solution provider with an outstanding SEO team. To help you expand your business and fulfil your goals, we create an original and successful website that captures your brand, improves conversion rates, and maximises revenue.

A non-functional website raises the chances of losing out on potential customers. As a result, seeking advice from a reputable Web Development firm is a smart method for accomplishing your market goals. We offer a wide range of technologies to our clients as the top Web Designing business. We specialize in designing engaging, scalable, brand-centered, and business-ready Website Design. Our mission is to develop profitable digital goods that promote creativity while also increasing return on investment.

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RELIABLE IT SERVICES TO INCREASE YOUR BUSINESS’S REVENUE

Instead of focusing on large organisations, we are focusing on small businesses to help them flourish. The Gotmenow Soft Solution is built on the premise that even little actions can lead to big results. We pride ourselves on being jargon-free, data-driven, and human-centered digital marketers, so you know the key to our marketing miracles isn’t so mysterious after all. Our success as a successful SEO agency in Singapore is due to the fact that we work as an extension of your team across all channels. We pledge to get amazing outcomes by learning everything there is to know about your company, your target audiences, and what is important to both of you. Because our mission is to make you the best, we’re much more than just a marketing business. And we’re working hard to make that happen.

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WE OFFER EXCEPTIONAL SERVICES

WEB DESIGN 

We produce cutting-edge sites that are both visually appealing and functional as the top Web Development Company. Our site design services deliver a good user experience that boosts audience engagement and conversions dramatically.

WEB DEVELOPMENT

We guarantee that we will tailor the best web development solutions for you. From simple site design with CMS and online store development to complicated corporate apps and design solutions, our Custom Web Application Company can handle it all.

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MOBILE APP DEVELOPMENT

For us, innovation simply means finding new ways to solve old problems. Our Mobile App Development Company’s designers will always have a solution to your problems and will educate you on new ones.

SEARCH ENGINE OPTIMIZATION

Search Engine Optimization does not appear to be difficult to grasp “dark art.” We are the greatest SEO firm that believes in offering services that are easy to comprehend, transparent, and successful.

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ONLINE REPUTATION MANAGEMENT

As the leading digital marketing company, we offer personalised reputation management services that are suited to your brand’s identity and objectives.

SOCIAL MEDIA MARKETING

Our social media marketing professionals will help you grow traffic, shape your brand’s reputation, and connect with influencers by increasing your exposure, enhancing your web presence, and connecting with influencers.

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The State of SEO in Google Lightning Talks

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DIGITAL PRESENCE IS ESSENTIAL

Today, your digital presence matters the most to your customers, and if you’re still unsure whether to invest in it or not, it’s time to take action and seek advice from the professionals. Imagine yourself as a customer browsing a website and learning everything there is to know about it. The first impression is always how presentable it seems and how enjoyable your entire experience with it has been. These are only a few seconds of qualities that take over a customer’s head, yet they make a lasting impression.

EVERYTHING IS AT YOUR FINGERTIP WITH JUST ONE CLICK!

We at SPS Cloud Solution are focused on the latest technologies and trends, in addition to having a skilled team that manages everything from end-to-end assistance. We want to provide our staff a robust and dependable set of digital services, such as Web Designing Company in Melbourne and Digital Marketing.

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Digital interiors are not only appealing to the sight, but they also provoke thought. Your website can create leads and sales if you invest in digital engagements. The likelihood of spectators becoming customers is extremely high, and this is the power of digital company growth. As the best SEO company in Singapore, we’re delighted to work together to build, grow, and win! It’s time to tell some success stories. So, are you ready to establish your own digital interface and take advantage of future opportunities? Get in touch with us.

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The State of SEO in Google Lightning Talks

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The most recent video in Google’s Lightning Talks series is a  comparison status of SEO in 2020 to 2019. Web search engine optimization status shows details on how the website complies with traditional SEO standards, according to the video and title of Google’s Lightning Talk sequence.

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Aleyda Solis, SEO expert and founder of Orainti, was the guest presenter at the lightning chat, discussing the key takeaways from the SEO chapter of the 2020 Web Almanac.

Web Almanac is a systematic update on the state of the Internet, based on statistics and the advice of industry experts.

Solis co-wrote the SEO chapter for the 2020 Web Almanac with Michael King and Jamie Indigo.

The SEO chapter’s goal is to define the main elements and settings that play a role in a website’s organic search engine optimization. It’s important to remember that data is mainly collected by examining website home pages, and all statistics apply to smartphone pages.

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Highlights from the Web 2020 Almanac’s SEO Chapter

 

Crawlability and Indexability:

 

In the year 2020:

  • 75% of websites had a legitimate robots.txt, compared to 72% in 2019.
  •  53 percent of websites had a rel=“canonical” suffix in 2020, compared to 48 percent in 2019.
  • 45 percent of the canonical tags found were self-referential, while 8.5 percent referred to a particular URL.

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Trends in Content

In the year 2020:

  • The median page had 348 words, up from 306 in 2019.
  • Compared to 99 percent in 2020, only 97 percent of sites had a title tag in 2019
  • The average length of a title tag is 6 words/38 characters, up from 20 characters in 2019.
  • A meta summary was found on 68 percent of websites, up from 64 percent in 2019.
  • The average meta definition was 19 words and 138 characters long, falling short of the 160 character limit suggested by SEO best practices.
  • There were 67 total links on the median list, 54 of which were internal links. In comparison to the previous year, the price is down 10%.
  • In 2020 an average page had 6 external links, down from 8 in 2019.
  • A rel=“nofollow” attribute was found on 30% of sites.
  • The updated rel=“ugc” or rel=“sponsored” tags were used on less than 0.3 percent of pages.

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Website Speed: Why It Matters & How to Improve It

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Median word count: The fact that the median word count has increased does not actually mean that more content is better. What matters most, according to Solis, is that users’ search needs are met with detailed and useful content.

Decrease in internal link: A decrease in the number of internal links on pages could indicate that sites aren’t optimizing their ability to increase crawling performance and connection equity flow as effectively as they were last year.

Decrease in external link: The reduction in the number of external links on pages means that websites are being more cautious when connecting to other sites, perhaps to prevent transferring link equity or sending users to other sites.

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Organization of Data

In the year 2020:

  • JSON-LD was the most used structured data format, with 30 percent of pages using it.
  • Structured data is used as raw HTML on 39% of pages.
  • 40% of websites use the renderDOM to store structured data, relying on the JavaScript rendering capability of search engines.
  • Despite guidance specifying that structured data (review stars) could not be included on home pages, aggregate rating structured data (review stars) was used on 24% of pages.
  • The use of VideoObject organized data increased by 28%.
  • The use of FAQ page markup increased by 3,000%.
  • The use of HowTo markup increased by 623 percent.
  • The use of QA page markup increased by 192 percent.

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Information on Google’s Page Experience Update

In the year 2020:

  • Google’s Core Web Vitals thresholds were exceeded by 20% of sites.
  • HTTPS is now used on 73 percent of websites, up 10% from 2019.
  • A viewport meta tag with the proper configuration is present on 43% of websites.
  • Just 11% of sites use the viewport meta identifier, indicating that they are not even mobile-friendly.
  • Sensitive features are seen on 83 percent of websites.

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How to Improve Your Website Page Load Speed for Better SEO

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The data in the 2020 edition of the Online Almanac is based on a review of 7.5 million websites. It also includes information from Lighthouse and Chrome UX reviews.

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Website Speed: Why It Matters & How to Improve It

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Have you ever had your credit card in front of you, wanting to make a travel reservation, but the website is painfully slow to load, or worse – it never loads at all? In the age of abundant options, most of us simply make that reservation on a competing website. Within a few minutes, one hotel can lose a booking while a competing hotel takes the booking – even if the price is higher! Our lives are becoming busier and businesses around the globe are setting the bar higher and higher for website speed.

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Nearly half of web users expect a site to load in 2 seconds or less, and will abandon a site that isn’t loaded within 3 seconds. It is generally accepted that a 1 second delay in page response can result in a 7% reduction in conversions. This may not sound like a great deal, but consider some hotel websites are taking 10, 20, 30 or more seconds to load. This is no doubt a huge contributor to the low (or no) conversion rate that many hotel websites see.

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In this post you’ll discover why your hotel’s website needs to be fast – not just when you browse it, but when your guests from all around the world try to load it too.

I’ll run through the data we’ve collected in the independent and boutique hotel industry, and show you some (free) tools you can use to test your hotel’s website.

We’ll also take a look at some of the easier methods for improving your hotel’s website performance, which someone in your marketing or web team can check out.

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Why Should I Be Concerned About the Speed of My Hotel’s Website?

From a business point of view, the benefits of improving the speed of your website can be summarized fairly easily.

  1. Google is more likely to rank a fast website better than a slow one, so fast websites have much better hotel SEO. This means more people visit your website.
  2. Faster websites see lower bounce rates. That is, fewer people leave your website after only viewing one page.
  3. Users view more pages on faster websites. Despite the site being faster, they spend more time on it. This is time spent learning about your brand or products.
  4. Improving your load speed can lead to an improvement in your hotel’s website conversion rate.

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A faster full-site load time leads to a lower bounce rate. 

Some cases of how website speed improvement impacted the bottom line:

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  • AliExpress reduced the load time of their pages by 36% and saw a 10.5% increase in orders and a 27% increase in conversion rates for new customers.
  • Google ran an experiment where they delayed load speeds by half a second. Traffic and revenue from this group of users dropped by 20%.
  • Amazon discovered a 100ms (0.1 seconds) delay cost them 1% in revenue. A 1-second delay translated to a cost of $1.6 billion.
  • Walmart also discovered a 100ms delay was costing them 1% in revenue.

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How Is Website Performance Measured?

In this post we’re most concerned with the following metrics:

  • Google PageSpeed Score
  • Total Time to Load

The Google PageSpeed Score is a measurement of how fast the content on your web page loads. It’s really just a score out of 100 judgings how optimized that content is for performance.

Total Time to Load is simple on face value, but actually more complex. Essentially it is calculated by timing how long it takes for a page on your hotel’s website to fully load.

Those of us optimizing websites for conversion rates, search engines and overall user experience will look at a deeper set of performance metrics. To go into them now could see this post get very complex, very fast.

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Google PageSpeed Score

Google breaks down their PageSpeed scores into “mobile” and “desktop”. For now, both are relevant scores but, as Google continues to prioritize the rankings of mobile-friendly hotel websites, the days of optimizing only for desktop are over.

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A passing Google PageSpeed score is 80/100 and above, with 100/100 being a perfect score. While it is possible to get this perfect score, in a lot of cases it’s not worth the effort and/or investment. As a general rule, however, the higher the score, the happier your users will be. Assuming the rest of your site is in good shape, Google should reward you for your passing score.

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When assessing a page, Google looks at many different factors, but one that is increasing in importance is PageSpeed. Web site speed is one of the signals used by their algorithm to rank pages due to the impact it has on user experience. Pages with a longer load time tend to have higher bounce rates and lower average time on site. Longer load times have also been shown to negatively affect conversions.

[/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]This is where things get tricky though – the actual PageSpeed score is claimed to not be used by Google (warning: that link contains plenty of profanity) at this time. The score can however, be used as a precursor to tell which pages are going to load faster than others.

This part is just personal opinion: Google has created a metric to evaluate how much a website has been optimized for performance. This metric is now available in your Google Analytics account, broken down by every page on your site. Google don’t do this sort of thing for fun – my assumption is PageSpeed scores will officially be a ranking factor in future.[/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]

With that said, PageSpeed only takes into account the “on page” elements that can be assessed – that is, how optimized images are, the order in which page elements are loaded and overall how “lightweight” the page is. Though unlikely, it is technically possible to score 100/100 in a PageSpeed test, only to have a slow web server let you down.

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Total Time to Load

This is why Total Time to Load is an important factor. Total Time to Load is measured from the time of hitting enter after typing in your hotel’s website address or clicking on a link from a Google search result, another website, or social media.

This is a challenging metric to get a clear answer on as there’s a really wide range of variables. Consider:

  • What country are your users browsing from?
  • What speed and type of internet connection are they using?
  • What sort of device are they using?
  • Where is your website hosted?
  • What time during the day are your users browsing? Do a lot of other users browse during this time?

A lot of people (including myself) would argue that total time to load is more important than PageSpeed score because it’s a real-world insight into what your prospective guests are experiencing. If your hotel’s website conversion rate isn’t looking so great, despite spending a lot of money on making your website design look beautiful, chances are a lot of people are leaving your website out of frustration, waiting for it to load.

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How to Improve Your Website Page Load Speed for Better SEO

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How Is the Hotel Industry Doing?

Knowing that almost half of web users expect a site to load in 2 seconds or less, and will leave if the site hasn’t loaded within 3 seconds, how does the industry stack up? The latest Google performance benchmarks show us that the travel industry is one of the slowest. Sites in the US are average 10.1 seconds, while UK sites fare 1 second better at 9.1 seconds. Germany and Japan are faster again at 7.1 and 8.2 seconds respectively.

If you follow our hotel marketing blog, you’ll remember our posts “Boutiques Are Failing Google’s Mobile Hotel Website Tests” and “Why Is Hotel Website Security So Bad?” We’ve been building a master list of boutique and independent hotel websites and testing them against important metrics to give you insight into where your industry is under, or overperforming.

[/et_pb_text][et_pb_image src=”https://blog.gotmenow.com/wp-content/uploads/2021/11/1500-0-.jpeg” _builder_version=”4.9.10″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″][/et_pb_image][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]We tested over 1000 hotel or small hotel group websites using the Google PageSpeed Insights API, and found the following average scores:

  • Mobile: 47.0/100
  • Desktop: 52.1/100

Using Google’s classifications, these scores are considered “Poor”. What surprises me the most is how close these two scores are. I’d predicted a lower average mobile score and higher average desktop score.

At the time of writing, Google’s PageSpeed scores are rated as follows:

Good: 85/100 or higher
Needs Work: 65-85/100
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Mobile PageSpeed Scores

When testing our sample websites with PageSpeed Insights on Mobile, only 2.2% of sites scored Good. 16.6% of sites Need Work, while 79.7% are considered Poor.

1.5% of our sample weren’t even able to be loaded by Google, either due to a timeout (the site was so slow Google gave up), or they are set up to not be able to be crawled by the search engine. Either way this is bad news.

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How To Use WebPageTest To Improve Site Speed

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Desktop PageSpeed Scores

Desktop tests showed better results with 6.8% of desktop sites rated Good. 27.2% Need Work, and 65.0% are Poor. 1.0% of the sample weren’t able to be loaded by Google.

Hotel Industry Website Performance Summary

From the conferences I’ve attended and the content I read, it seems the industry is well aware of the competition they face against OTAs and other distribution channels. Everyone seems to be on board with the “mobile revolution” – but the results don’t reflect this. If you know your guests aren’t going to give your website a second chance after having it take too long to load, why not fix it?

Most hotels don’t have in-house teams to design and develop their websites, so they’re reliant on third parties to act in their best interest. It’s clear (at least to us), that many of these third parties aren’t following through on their promises.

Below I note some options for tools that any hotel GM or Marketing Director can use to get a feel for how well their site is doing. My intention is to help you start a conversation – bring these numbers back to your team, developer, or hotel digital marketing agency and see what they can do about it.

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How to improve website load speed

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Website Performance Analysis Tools

Basic testing of your hotel’s website for speed can be done quickly and for free.

When it comes to measuring Total Time to Load, rather than trust one source we recommend using multiple tools. They all measure this speed in a different way – much better to use a healthy dose of skepticism and draw your own conclusions.

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Google PageSpeed Insights

If you want to know what Google sees when they crawl your site, this is the tool to use. Many other tools will give you similar results, but when it comes to anything SEO, we prefer to go straight to the source.

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GTmetrix

GTmetrix is our company-wide favorite performance testing tool, as it gives you many key metrics to make an overall measure of how good the performance of a web page is.

GTmetrix will pull many of the PageSpeed recommendations into their system, along with YSlow, another method for assessing how optimized web pages are for performance

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Ouch! This website is a slow one.

Most importantly though, with a GTmetrix PRO account, you are able to run your tests in different regions (Americas, Asia, Europe, Pacific), browsers (Desktop Firefox, Desktop Chrome, Android Chrome) and connection speeds (Cable, DSL, 3G, 2G, even 56k!).[/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]

WebPageTest

This tool gives you the widest range of locations to test from, with a more technical breakdown of performance. One of its more unique features is the ability to run multiple tests in succession, either with or without “caching”. This is something we love in the travel space as we know that hotel guests will visit your website multiple times in their research phase. The first visit will be the slowest, while follow up visits should be faster.

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Pingdom Website Speed Test

Pingdom’s website speed test is another tool that lets you test from a wider number of locations. Unfortunately this list has been limited in the last year – at time of writing you can only test from Australia, USA and Sweden. This is why we recommend using a few different tools to do your analysis.

Similar to GTmetrix, Pingdom will give you a number of metrics and insights on your site. One thing to note is that your site will almost always consistently load faster in Pingdom than GTmetrix. Pingdom load times aren’t throttled, so think of them as a best case scenario, rather than the worst case scenario of a 56k dial up connection through GTmetrix!

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Test My Site with Google

Google’s latest site combines their PageSpeed Insights and Mobile Friendly test tools, where their intention to put mobile first is clear. The load time stated in the results are simulated on a Motorola Moto G4 phone with a 3G connection.

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Google Analytics

 

 

Google Analytics Site Speed Overview

Though not a test, this is a resource you should be using for keeping an eye on how long your website and pages are taking to load.

When logged into your Google Analytics account, browse to:

  1. Behavior
  2. Site Speed
  3. Overview

From this screen you can see the average page load time (total time to load), breakdowns of this time, and average total time to load by browser, country and page.

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Google Analytics Site Speed by Country

Or Get Us to Review Your Site

If you want a thorough health check of your hotel’s website but don’t have time to do the testing and analysis yourself

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Improving the Speed of Your Hotel’s Website

Depending on the size of the company we are working with, we usually suggest a “low hanging fruit” approach, where we prioritize the quick fixes that create a solid improvement in speed. Fully optimizing the speed of an existing website can be very time consuming and expensive, so in some cases we’ll recommend these improvements are incorporated in a future website rebuild.

Though each website needs to be assessed individually to properly optimize it for performance, we have some blanket recommendations that should help improve the speed of most hotel websites.

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How to Improve the Speed and Rank of a WordPress Website

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1. Optimize Your Images

Of the hotel websites we tested for performance, 94.7% failed Google’s tests for optimized images on mobile devices. 96.9% failed on desktop!

This is typically caused by the following:

  1. Images being displayed on the page are shown at one size (e.g. 100 x 100px), but the page is loading a much larger images (e.g. 1024 x 1024px).
  2. Images being loaded are large file sizes (e.g. 2MB). They can be compressed and loaded at 250KB without losing image quality.

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Image Compression Comparison

In the first scenario, you’ll need a developer to sort out how the images are being called/resized for you.

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2. Use a Content Delivery Network

Surely one of the most overlooked options in the hotel industry, a Content Delivery Network, or CDN, stores many of the files associated with your website on servers all around the world.

Let’s say your hotel, based in New York City, receives 60% of your bookings from the East Coast of North America. It makes sense to host your site in New York. But what about the remaining 40%, from the West Coast, Europe, Asia and Pacific? With traditional hosting, they have to wait to load the website as it bounces around the world en-route to their device.

A CDN hosts your images, scripts, fonts and other files on servers in all corners of the globe. The end result is a much faster experience for those not located in New York City.

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3. Limit Your Plugins

More and more hotel websites are being built on WordPress, which is great (it’s an awesome content management system), but comes with its own set of challenges. WordPress has a huge amount of plugin support, so it’s not uncommon for team members to “just install a plugin” when a need arises. The outcome is a very slow website.

Each plugin adds more HTML, calls to the database or scripts to be loaded every time someone wants to book a night’s stay at your hotel.

If your hotel website is running on WordPress, we (ironically), recommend installing P3, and running a test on which plugins are slowing your site down the most. If your websites doesn’t need them, deactivate them, and then deactivate the P3 plugin when you’re done.

Of course, if you’re using a site builder like Wix or Zyro, this is less of an issue.

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Page speed: How to improve your website load speed

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4. Limit Your Redirects

If your website has been around for as long as your hotel, chances are you have a few redirects in place. Redirects are regularly used to make sure people don’t let lost, and are often helpful for making sure “SEO link juice” isn’t lost when making changes to your site.

https://rankdefender.com/old-page/ might redirect to https://rankdefender.com/new-page/. But in time, /new-page/ might end up redirecting to /newer-page/. Every time a user is redirected, they wait longer to see the content they are looking for.

The same is true for files being called in the theme. As older files become replaced by new ones, lazy or inexperienced developers will often put a redirect in place rather than updating many files.

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5. Set up Browser Caching

In research and booking on your hotel’s website, your guest will return multiple times. Since they are returning, most of your content won’t change. Rather than reloading the entire web site each time, we want files that don’t change to stay on their device. This is known as browser caching.

Browser caching stores webpage files on the guest’s device after they visit your web site. By default, browsers don’t know which files should be stored and which shouldn’t. By “leveraging” browser caching, you are telling the browser which files should be stored, and how long they are good for before “expiring”.

Setting this up is out of the scope of this post. GTmetrix have a great piece on browser caching for those technically inclined.

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Hotel Website Performance Matters

If your boutique hotel really wants to take direct bookings through your website seriously, it’s critical you consider how quickly your guests can browse your website, learn about your products and make a booking.

Boosting the speed of your hotel’s website not only helps with improving your conversion rate, it makes the user experience much better, leading to better rankings in Google. Done correctly, there is little downside, but plenty of upside.

 

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How to Improve Your Website Page Load Speed for Better SEO

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Website page load speed is the amount of time it takes for a specific page to display content. Google uses page speed to rank pages. Search engines penalize a page with low load speed both on desktop and mobile devices. You can analyze the load speed of your website using Google’s Page Speed Insights.

Page load speed impacts your visitors’ experience. If your target audiences have to wait long to view your content, they will most likely close your website.

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How To Use WebPageTest To Improve Site Speed

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Improving your website page load speed

A page can load slowly due to various reasons such as poor server configuration, unnecessary redirects, ineffective CSS configuration, un-optimized content, and misconfigured JavaScript rates, among others. So how can you improve page load speed?

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Use web-optimized  images

Images are essential, but they must be optimized to consume less space. Oversized and heavy images are a top reason why your web page may be loading slowly.

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How to improve website load speed

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Minify and optimize HTML, JavaScript, and CSS configurations

Optimize your code by removing needless characters. You will increase the web page load speed significantly if you also remove unused code, code comments, and unnecessary page redirects.

 

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Conclusion

Page load speed impacts the growth and competitive edge of any business in both lead generation and conversion rate. What techniques have you been applying to improve page load speed? Try out our optimization methods for a fast-loading page and better SEO.

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How To Use WebPageTest To Improve Site Speed

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One of the most important tools we use to help our clients is WebPageTest. There are several other options for page speed testing, but this is the one we use the most!

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What is WebPageTest.org?

Webpagetest is a free tool that can help you identify why your WordPress website is slow and help you fine-tune it to be as fast as possible. It offers a variety of options to help you understand where you have bottlenecks in your speed and what visitors are experiencing on their first visit as well as repeat visits.

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Importance of Page Speed!

You should always be concerned with the speed of your website because it directly affects your user experience which in turn can affect your ranking. Google has also announced that they use site speed as a ranking factor. This has been disputed by some – but whether it is a direct ranking factor or not – it is IMPORTANT!

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Keeping Things Simple

As you can imagine this is a topic that we can go on for hours about! We are ONLY giving you an overview of everything we think you should know and will focus deeper on ONLY the areas we think it is necessary.

This is a very technical topic – but we promise to do our best to make it as easy to understand as possible.

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Page speed: How to improve your website load speed

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Why We Love WebPageTest.org

Webpagetest.org is our go-to for speed tests because of its flexibility and custom settings that allow you more accurate results. For this post, we are primarily working with the default settings with just a couple of tweaks.

They also recently added a security score which I am confident will help website owners see where they are at risk. You can visit our guide on WordPress Security Headers to help you ace their security score.

The other thing that sets it apart is that you can take multiple speed samples from your website – so for example if you take a 3 test run you will receive a 1st, 2nd, and 3rd run. Then the results summary will provide an average of those 3 tests. In a perfect world, your 3rd run should be faster than your third because some of your content will be cached on that 3rd test – if you find your 3rd is slower than your 1st you may have some other issues going on.

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Running WebPageTest

To run a test go to webpagetest.org and enter your details as outlined below:

  1. Enter your website URL – make sure you enter your URL exactly how the default URL is. If you are HTTPS – then make sure you use that so you get the most accurate information. If you use www, then make sure you use that as well
  2. Test Location – choose the area that is closest to where your visitors may come from. We are in NJ so we typically use New York, NY. Dulles, VA is the default option so you can use that one – sometimes there are too many tests waiting for other areas – Dulles seems to be the fastest in most cases.
  3. Select A Browser – different test locations may have different browser options available – we typically stick with Chrome as our browser choice but IE is also a common option. Dulles, VA is their default test location and that has options for all the browsers Webpagetest works with so choose Dulles if you want all the options that are available.
  4. Advanced Settings – This is OPTIONAL, but we like to run 3 tests and then see the First View and Repeat View – you can uncheck capture video for now too just to speed things up a bit.
  5. Connection – this emulates the type of internet connection your visitor may have. You can play around with this option, but we typically keep it set to Cable since that is pretty standard.
  6. Keep Test Private – this just keeps it from showing on the webpagetest.org website as a “recently tested website” – we usually keep this checked.
  7. Click Start Test

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How to improve website load speed

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Reading the WebPageTest.org Results

THE A, B’s & C’s

Once the test is done you will be taken to a screen that has a variety of results for you to review. For this post we are only concentrating on the top area which shows letter grades and then a table with Performance Results.

Below is the top of the results page with the letters grades, let’s dig a little deeper to understand what this means.

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Speed Up Your Web App and Improve Website Performance

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The A, B and C’s – truth is, we do not even look at these, but if you are one who needs to have all A’s — then you can take a peak and then work on your page to improve it. Your goal is to make your website fast – not get pretty green A’s!
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Here is what each of those alphabetic items means:

First Byte Timethe time it takes for the server to respond to a user navigating the page, this is most commonly the backend time needed to build the page, and often hosting plays a big part in this being too slow.

Keep Alive Enabled – in simple terms it is a communication that happens between the web server and browser that says “hey, you can grab more than one file at a time” – this allows multiple files to be retrieved at once otherwise one file would be downloaded at a time which would make it even longer.

Compress Transfer – basically, this is a signal as to how big/small your file sizes are. If you have GZIP compression enabled you should be good.

Compress Images – images are one of the biggest issues on most websites and by compressing them you are making the website smaller and removing image metadata which can greatly improve speed.

Cache Static Contentcontent on your website that does not change often – like images, javascript files, etc. can be configured so that the browser that the USER is using can store them so when they come back to your website they can just use the copy stored in their cache instead of waiting for your website to load it. This is incredibly helpful on return visits.

Effective Use of CDN – if your website is using a CDN (Content Distribution Network) it will be reflected here.

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Understanding Your Performance Results

Performance Results (Media Run)
This table gives you the AVERAGE load times of the 3 tests we ran and returns the averages for the First View and Repeat View.

First View is emulating a test of a person visiting your website with a browser that has its cache and cookies cleared out, it is basically a person visiting your website for the very first time.
Repeat View is done right after the first view and represents what someone would see and how fast it would load for someone who came to your site – left and came right back. The repeat view SHOULD be faster than the first!

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Understanding the speed performance metrics above:

Load Time or Document Complete Time: First View: 3.468s  /  Repeat View  1.252s
The point at which enough is loaded to have some sort of interaction with the page – most images and code are loaded and users can scroll and interact with the page.

This page took 3.468 seconds to load all the content it needed to render the page including CSS files, images, Javascript files, 3rd party scripts, etc. on the first visit and 1.252 seconds on the repeat visit. The lower time on the second visit is what we want to see!

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How to Improve the Speed and Rank of a WordPress Website

[/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]First Byte: First View: 1.250s  /  Repeat View  .9777s
This is the time taken on the server side to display your web page. This has nothing to do with your files on your website – it is strictly a server related result. You would want this to be no more then 200-400s

Request: First View: 32  /  Repeat View  2
This is the number of images, JS and CSS files and other elements that the server needs to pull in to display the website. While there is no right or wrong number – typically the lower the better.

You can see on the repeat view only 2 request were made – this is because of “caching” where most of the content is stored in the users browser.

Start Render:First View: 3.191s  /  Repeat View  .874s
How long it takes for the browser to start to pull and display the content of the page or the point where a white page is not longer showing.

Fully Loaded: First View: 3.562s  /  Repeat View  1.252s
The full loading time of the page. This includes all tracking code, ads etc.

Speed Index: First View: 3381  /  Repeat View  1122
How fast your site is – a lower score is better – this is not a metric we focus on too much but we have seen that a target goal is under 1000.
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What Is A Waterfall Diagram?

The waterfall diagram on any page speed testing tool gives you an easy to read view of every resource on your website in a list format, in the order in which those resources were loaded along with the time it took to load each resource.

It is critical to analyze this information to ensure your website is running at top speed and find the reason(s) it isn’t.

As you can imagine this is a COMPLEX and very TECHNICAL tool – we can get really deep into the who, what, where, when, and why – but because we focus on writing easy-to-understand tutorials we won’t be doing that.

We are ONLY going to tell you what you need to understand to read the waterfall.

We will do future posts that outline how to fix items. But for now, we just want you to understand what the waterfall is telling you!

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8 Simple Tips To Speed Up Websites

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Accessing The Waterfall

  1. Run your page speed test as outlined above.
  2. The waterfall results will load under the performance results table. Click on any FIRST VIEW waterfall result that is returned on the page after the page speed test is complete. FYI, We typically look at the waterfall for the slowest loading view time.
  3. The resulting page will show several items including waterfall view, connection view, request details, and request headers. For this post, we are only focusing on the waterfall view.

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How to drastically improve website speed? Using nginx and varnish

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Below is a screenshot of a piece of a waterfall.

What is shown above is OVERWHELMING! We get it. So we will do our best to make it as easy as possible.

Basically, the waterfall is a cascading chart of each resource loaded by a browser – and in a nutshell the shorter the horizontal lines are the better!

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Understanding The Colors

As you can see in the image below everything is color-coded and every color has significance.

DARK GREEN – DNS: In order for the browser to deliver your website, it has to look up your DNS to be able to deliver the IP address properly to let the website be seen.

ORANGE – CONNECT: A TCP connection must be created before the browser can deliver your website – this should only appear on the first few rows of the waterfall.

DARK PURPLE – SSL: Any resources that are loading from a secure website will need to be processed as such – the purple will signify how long it is taking to connect to that SSL item.

The above are items that are a little more complex and may require more technical resources to fix.

The OTHER colors that appear above the actual waterfall – blue, orange, green, purple, green, red, and gray are all reflective of the type of content on your website.

For example, if you see a red line in a row – you will know that is a font file is loaded, if you see green – then you know it is a CSS file that is being loaded.

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Reducing Waterfall Line Widths

For each line item in your waterfall you want it to be as low in width as possible – simply put, the less wide the waterfall is, the faster your website will load.

In viewing a portion of a waterfall for the website Playful Kitty – who we would like to thank for being a “subject” for us – we can see some really short rows – and some really long ones.

Playful Kitty is actually using Cloudflare with her website which makes things a bit more interesting! There is a lot of complexities to Cloudflare or any CDN since the content is delivered based on location so results of visits to her website will range based on location. Because this is a beginner’s guide, we are keeping things simple and will not go into too much detail on that – just wanted to make you aware!

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Let’s review what we are seeing here:

Light colors versus Dark colors:  The lighter time is the time from when the browser sends the request out on the web until the first byte comes back and makes a connection. The darker color is the time it takes to download the resource.
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ISSUE #1 – First time to byte is almost 4 seconds! This is one of the more common issues which should actually get a post of its own. But typically it is a server-related issue if you are seeing the blue as it is shown here.

ISSUE #2 – You can see a lot of purple in her waterfall – lots of light purple and then small dark purples at the end. The light purple as noted above is the website calling to deliver the image – the dark is how long it took to download the image.

THE GOOD: On the good side her waterfall is left aligned – all the bars start pretty close to the left side of the waterfall which means all the resources are being loaded concurrently as opposed to waiting for one resource to load and then starting a new load.

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Red and Yellow Highlights

You may see a HIGHLIGHTED row in your waterfall – and it can be yellow or red as shown in the below image.

RED lines usually reflect a 404 as seen in the example above and simply means your website is calling something that does not exist. The best thing to do is to remove the call for the element that is missing if it is not something that is needed – or add the item back to your website if it is needed.

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YELLOW lines are signs of redirect issues and are commonly shown as 301 or 302 redirects. This means you are calling the resource at one URL (maybe http://thiswebsite.com) – but the resource has moved to a new URL (maybe https://thiswebsite.com). With more sites moving to https this is becoming a more prominent issue for page speed.

Both of these can greatly impact page performance, so these should be addressed as quickly as possible.

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Checking Out Your Image Sizes

One of our favorite tools that we recommend to help website owners is the “View All Images” tool. This link is at the bottom of your waterfall as seen in the image below.

You can simply click on that link and you will see all of the images that are in your waterfall — but as actual images with the sizes that are reflected on the website as well as the size it could be if compressed.

This is a great way to easily see which images you need to resize or compress for faster download.

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How to improve website load speed

[et_pb_section fb_built=”1″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]Improving the speed of your website can improve conversions! Visitors expectations have grown to the point where a slow website can mean you lose their business. Think of it this way your website load speed is the visitors first impression of you! That’s why it’s essential if you are building a website that you explain this to your web developer. If you need convincing here is what Google says on the ranking of websites.
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“Google uses site speed as one of the key signals in its algorithm to rank pages. In addition, a slow page speed means that search engines can crawl fewer pages using their allocated crawl budget, and this could negatively affect your indexation.”

[/et_pb_text][et_pb_image src=”https://blog.gotmenow.com/wp-content/uploads/2021/10/page-speed-optimization-PageSpeed-shutterstock_504546391-1.jpg” alt=”how to improve website speed” title_text=”how to improve website speed” _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_image][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]By reducing your website’s load time, you will positively impact the marketing and sales process alike. With a fast loading website, you will get more traffic and attract more qualified leads that can be converted into customers later on. Still not convinced?

A one-second delay in a page load time can result in:

  • 11% fever page views
  • 16% decrease in customer satisfaction
  • 7% loss in conversions

Furthermore, Google has clearly stated that the speed of a website will affect the site’s ranking in the search results. In order to keep both your users and Google happy, it is important to pay attention to the website load speed.
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How to Improve the Speed and Rank of a WordPress Website

[/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]Before you begin You should determine your current website load time and find out what slows your website down. Then contact your web designer for help.  After finding out what causes your website to load slowly, you should set your website performance goals. It is recommended to have a page load time under 3 seconds, this is according to Google research and the average mobile speeds across industry sectors. This means that if you optimize your website load speed to an acceptable level, you will get a significant ranking advantage over your competitors
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How can you find out your website’s load speed?

There are several online tools that you can use the measure the loading speed of your website: Google Pagespeed Insights is a free tool from Google that runs a quick performance test on your website and provides valuable information and recommendations on how to increase performance. This tool works for both desktop and mobile versions.
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Page speed: How to improve your website load speed

[/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]Pingdom is another great tool to test your website performance and it comes with a number of useful features. It can track your website’s performance history, make data-driven recommendations on how to improve the overall website speed and generates easy to understand reports. Another great tool is YSlow, it can also provide recommendations on how to improve the performance of the page, it can draw statistics and summarize all components. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]

Let’s have a look at some best practices that can help with speeding up your website

 

1. Enabling Compression

Using Gzip software application for file compression can help with reducing the size of your CSS, THML, and JavaScript files that are larger than 150 bytes. Do not use Gzip to compress image files, instead, compress your images using a dedicated image editing tool such as Photoshop, where you can retain control over the quality of your images.
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2. Minify Your CSS, JavaScript, And HTML

Another neat hack to increasing your website’s speed is optimizing your code. By removing spaces, commas and other unnecessary characters you can dramatically increase your page speed. Also, remove code comments, formatting, and unused code.  It is recommended by Google that you use CSSNano and UglifyJS.
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3. Reduce The Number Of Redirects On Your Page

Each time a page redirects to another page, your visitor faces additional time waiting for the HTTP request-response cycle to complete.

4. Remove Render-Blocking JavaScript

Browsers have to build a DOM tree by parsing HTML before they can render a page, meaning that if your browser encounters a script during this process, it has to stop and execute it before it can continue.
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Speed Up Your Web App and Improve Website Performance

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5. Improve Server Response Time

The server response time is directly affected by the amount of traffic your website receives, the resources each page uses, the software your server uses, and the hosting solution you use. You can easily decrease the server response time by looking for performance bottlenecks such as slow database queries, slow routing, or the lack of adequate memory and fixing them. The optimal server response time is usually under 200ms.
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6. Optimize Your Images

You have to be sure that your images are no larger than they need to be and that they are in the correct image format: PNG files are generally better for graphics with fewer than 16 colours while JPEGs are generally better for pictures, and also be sure that they are compressed for the web. You can use CSS sprites to create a template for images that you use frequently on your site such as buttons and icons. CSS sprites combine your images into one large image that loads all at once – meaning that there will be fewer HTTP requests when your page is being loaded.
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8 Simple Tips To Speed Up Websites

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7. Reduce The Number Of Plugins

Plugins are a common component of each website, they are used to add specific features. Unfortunately, the more plugins you have, the more resources are needed to run them. As a result, your website works slower and also, security issues can appear. We recommend checking what plugins are you running on your website and deleting the unnecessary ones.
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Final Thoughts

Getting your page load times to where you want them to be can be quite challenging.  Spend some time looking through your site’s speed test results and look for issues that have the greatest impact on your load times.
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How to Improve the Speed and Rank of a WordPress Website

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WordPress is one of the most widely-used platforms to host a website. Learning how to improve the speed and rank of a WordPress website is a hot topic these days.

With more and more users sharing their ideas online using CMSes, having a WordPress site that stands out is important.

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Several Techniques

There are several techniques that you can implement to increase the speed of your WordPress-based website.

Fast loading pages improve the overall user experience, increase your website page views, and boost SEO ranks. Therefore, knowing how to speed up WordPress is an essential skill for any webmaster.

Without taking the right actions, you could end up with a sluggish site. That will cause you to lose repeated visitors, subscribers, and customers. In this tutorial, we are here to explain some useful techniques to speed up your WordPress website.

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Use Fast and Reliable Hosting For WordPress Website

There are many companies offering hosting services. The hosting you use can make or break your website, so choosing the right one can be a difficult task.

You will get the best possible performance and scalability if you host and maintain your WordPress based website on a VPS Hosting solution instead of shared hosting.

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Choose a Theme Optimized For Speed

Choosing the right theme is another key factor in website speed. Some themes offer many features, whose features consist of code that needs to be loaded each time.

This will definitely cause your webserver to have to serve more content per page, which ultimately slows down your site.

You should choose a lightweight theme that has just what you need and nothing more.

You can add extra functionality via plugins.

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Page speed: How to improve your website load speed

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Optimize Background Processes

Background processes can also affect your WordPress performance. Background processes are scheduled tasks that run in the background.

Some examples of background processes is backup plugins, publishing scheduled posts, update checkers, and search engines.

Among them, some of the background processes include crawling by search engines, which can decrease your website speed.

To overcome this issue, you should schedule your WordPress backup plugin to run during low traffic time, try to publish posts directly, and update for plugins manually and regularly.

You should also keep an eye on your crawl reports in the Google Search console and adjust the crawl rate

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Optimize Images for Improved Loading Speed of WordPress Website

Non-optimized images are actually the most common factor for speed-related issues.

Before uploading images directly from your computer, it is recommended to use any photo editing software to reduce the size of the images without compromising on the quality.

There are two major image formats – JPEG, and PNG.

PNG is an uncompressed image format with higher quality and a larger file size. JPEG, on the other hand, is a compressed image format with lower quality and smaller file size.

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So you should know the following things before choosing image formats.

  • Choose a JPEG image if your image has a lot of colours. The compression is not typically noticeable, and the size and speed benefit far outweighs the slight loss in quality.
  • Choose a PNG image if you need a simple and transparent image.

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Optimize the WordPress Database for Speed

The way the WordPress database works normally is that it contains unused data from uninstalled plugins, post revisions, drafts, and tables.

This will affect the speed of your website. For that reason, you should regularly perform database optimization to keep your database clean and usable.

You can use third-party plugins to clean your WordPress database by deleting all unnecessary information in order to reduce their overhead. This should dramatically increase your website’s performance.

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Disable Pingbacks and Trackbacks

Pingbacks and trackbacks are components of the WordPress website that alerts you when someone links to one of your posts.

You will get a trackback or pingback notification via email every time another blog mentions you. Generally, it is used by spammers to send thousands of fake trackbacks and pings from spam websites.

WordPress allows you to disable this feature. To turn off notifications for trackbacks and pingbacks on your WordPress site, log in to your admin dashboard.

From there, go to Settings > Discussion and uncheck the ‘Allow link notifications from other blogs (pingbacks and trackbacks)’ option.

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Speed Up Your Web App and Improve Website Performance

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Advanced Tricks for Improving Speed and Ranking

Split Long Posts into Pages: Posts that are longer and more in-depth are ranked higher in sear engines. However, long posts with lots of images will decrease your website page loading time, so it is recommended to split your longer post into multiple pages.

Limit Post Revisions: When you save a post, it creates a revision. It is very useful if you need to revert back to previous version. However, posts with lot of revisions will decrease your site’s performance, so we recommend to limit the post revisions or clean them out regularly.

Split Comments into Pages: Sometimes you might get a lot of comments on your blog. It is a very good indicator for your website’s interactions, however, loading all comments will decrease your page’s load speed. We recommend breaking comments into pages to reduce load times.

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Conclusion

We hope the above suggestions will help to lower your website’s loading time. A faster website will also improve the experience of your visitors and rankings in the SERPs. Also, keep in mind that speed isn’t everything – it is merely one factor among others. The goal is always to create high-quality websites that serve visitors in the best way possible.

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Page speed: How to improve your website load speed

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The very first impression of your visitors is website page speed. Even we live in era when everyone has a super fast internet, and frankly, that’s only going to improve, proportionally to internet speed, patience of visitors is getting lower generally.

This means, if they are looking for some valuable information and your site doesn’t load fast enough, good number of them will just close the tab and go to the next site.

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Analyze and learn

There are some really good scan tools that can give you an insight about your site speed.
Here are the two most popular ones: Google Page Speed and Pingdom Speed Test
Both of them will give you a good insight and let you know what you could improve, and also point you to more tutorials how to do it.

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Speed Up Your Web App and Improve Website Performance

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Optimising images And increase page speed

Common mistake people do is having high resolutions images on their site.There’s absolutely no need for images to be wider than the normal screen resolution. You should keep the images as wide as a normal screen resolution, let’s say 1920px for fullwidth images. But if you have a boxed layout, you can just go with the width that’s equal with your container width. And may increase the page speed.

Learn how to resize images using Photoshop: Resizing images.
Now when you reduced the resolution, you can optimize your image to make the weight even less. Check this tutorial to see how you can optimize images in Photoshop: Optimizing images
Here’s a nice free online tool that will significantly help. It can optimize images for you and that all without loosing quality: TinyPNG

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Reducing requests number

To know what we are going to do here, you first have to know what requests are.
When someone visits your website his browser has to deliver him all the content. So, the browser is actually requesting it from the server. That’s what’s going behind and that’s what a visitor is waiting for at all.

However, it’s not a single request for the complete site. Every image, every stylesheet, every javascript, everything is a unique request.Doesn’t matter how big one file is, it’s still a request and it takes some time to load. Even if it’s a super light file in weight. Our goal is reducing the total number of requests by merging files.

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Combining CSS&JS and improve page speed

Are you loading site style in 10 stylesheet files, or everything put together in a single file, it doesn’t matter at all! You will still have the same design and same CSS. So, if possible, try to keep all the style in a single file. It’s same with javascripts. Experiment with putting all the scripts in one place. Helps to improve page speed.

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Combining images

Sounds crazy, but this is possible too. In fact, you can notice this method at some most popular sites such as Google or Facebook. It’s called Sprite images and it’s combining icons to be a single image file.

Later, you can use CSS to display just the part of the image you need for your icon. However, this is designed for icons and smaller graphics, you can’t use this for large background images.

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8 Simple Tips To Speed Up Websites

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Use font instead icons

You have probably noticed that more and more sites turn to this option. Instead graphics, there’s a font that replaces all the icons. If your site has a lot of icons, this is a great method for you. Instead having numerous images and requests, you will be using one font only. You can try with FontAwesome. And will improve the page speed of the site.

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Minifying CSS&JS

Stylesheets and scripts are usually large files. Especially if you took our advice and combined all of them into single files. This would be a good moment to minify them. In other words, this means removing any unnecessary characters, empty spaces and such.

If you use Google to find an online tool for this, you will find plenty and any of them will do good. Take a note that some tools offer you minifying level. Highest level means hardest way to minify and least file size, however sometimes this removes too much from the file and it can mess up your design. So go ahead and experiment with what level best suits you.

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When you need a new functionality for your site, the easiest is to install a plugin and let it do everything for you. However, sometimes this is not really necessary. Lot of times, people use plugins to do some simple tasks for them which could be solved with small piece of CSS or JS added to your theme.

Simply remove as much plugins as you can. Why is this so important is because each plugin you install “brings” its own scripts and increase number of requests we spoke about earlier.Also, lot of times plugins interfere between each other.

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Enable caching

When you are done with all this, you can enable a caching feature so it will extra improve user experience when it comes to speed. What caching does is saving the content in temporary memory, so every next time user requests the site, instead waiting for all the content to load again, browser pulls out the saved content from that temporary memory.
You can use any of large number of caching plugins, but doing it manually is easy as well.

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Speed Up Your Web App and Improve Website Performance

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Web app load speed matters. Users want to find answers to their questions fast. An extra-second delay can have a significant impact on the overall performance of your page, from customer satisfaction and conversion rates to the search engine ranking position.

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According to Google, if your page takes more than 3 seconds to load, over half of mobile users will abandon it and go elsewhere.

The research also showed that 70% of the 90,000 websites it analyzed took almost 7 seconds for the above-the-fold content to display.

Luckily, there are a number of steps you can take to optimize your website for load speed and outpace your competition. In this article, we will guide you through some of them.

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Additionally, we will:

  • explain the basics of website performance,
  • lay out the general benefits of speed optimization,
  • present some recommended performance metrics.

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Why should you optimize your web app for speed?

People’s attention is a limited resource, and in website design it’s all about instant gratification. Regardless of how well your content or services respond to your users’ needs, if your website’s performance is bogged down by poor optimization and unnecessary extras, people will turn away.

[/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]On the other hand, if you spend some time optimizing your web app for speed, your users will thank you, your conversion rates will increase, and your Google SERP position will very likely benefit.[/et_pb_text][et_pb_image src=”https://blog.gotmenow.com/wp-content/uploads/2021/10/photo-1522071820081-009f0129c71c.jpeg” alt=”Speedup web app” title_text=”Speedup web app” _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_image][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]

Page speed and user experience

Load speed is the first impression you make on your potential customers. A fast-loading page signals that your business is trustworthy and encourages visitors to spend more time browsing it. This applies in particular to new businesses that want to increase their brand recognition.

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In one survey, 79% of respondents said they were less likely to purchase from a website  if they were dissatisfied with its performance.

It’s also been reported that more than 75% of online consumers would rather head to a competitor’s website than put up with delays.

In case you’re still unconvinced, a study by the University of Nebraska-Lincoln found that the users’ tolerable time for information retrieval is approximately 2 seconds, reinforcing the case for rapid web load times

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As one of our clients said, “We should improve performance out of respect for our users,” and this is a principle we’re fully behind.

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How website performance affects conversion rates

Put simply, poor user experience translates into poor conversion rates. Even a millisecond-long delay can have a significant impact on your ability to increase conversion and retain repeat business. Here are some real-world examples—taken from WPO stats—of how web app optimization led to increased monetary benefits:

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8 Simple Tips To Speed Up Websites

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  • Trainline reduced latency by 0.3 seconds across their funnel, and customers spent an extra £8 million (~$11.5 million) a year;
  • Walmart saw up to a 2% increase in conversions for every 1 second of improvement in load time, while every 100-ms improvement also resulted in up to a 1% increase in revenue;
  • AliExpress reduced load time by 36% and saw a 10.5% increase in orders and a 27% increase in conversion for new customers.

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How website performance affects SERP ranking

In 2015, mobile searches outnumbered desktop searches for the first time. In response to this development, Google began ranking all search results in early 2018, including the desktop ones, taking into account the mobile experience of your web page.

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This means that if you want to keep or improve your visibility, you have to take steps to reduce load time across all versions of the page. You can start by taking a look at this Google tool that helps you optimize your site for the mobile-first index.

However, bear in mind that load time is not the only factor behind Google’s search engine algorithms. If your page already ranks low because it doesn’t provide compelling content or you neglect the SEO front, slimming it down for the sake of reducing load time will not suddenly land you the top spot.

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How to drastically improve website speed? Using nginx and varnish

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What exactly is web page performance?

To implement the right measures, the first thing you need to do is identify which aspects of your web performance need improving.

Most developers are already familiar with browser developer tools. Automated tools like Lighthouse audit the performance of any web page and generate reports that specify what drags down your page load speed.

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But if you’re after a more in-depth analysis, check out WebPageTest. It allows you to run multiple concurrent tests and gives you a number of location, device, and connection speed options to choose from.

Below we’ve listed some of the indicators WebPageTest provides data on. Working towards improving at least some of them will help you speed up your page load time a great deal.

[/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]Just remember that load is not a single moment in time that can be captured with one metric. It’s a collection of moments that jointly affect your users’ experience and determine whether they perceive your page as “fast” or “slow.”[/et_pb_text][et_pb_image src=”https://blog.gotmenow.com/wp-content/uploads/2021/10/pexels-fox-1595385.jpg” alt=”Speedup web app” title_text=”Speedup web app” _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_image][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]

Time to first byte

When someone visits your website, their browser requests certain information, such as the page’s URL, from a server. Time to first byte (TTFB) is a metric that captures how long it takes your browser to receive the very first byte of the requested information.

While the average TTFB is 100–500 milliseconds, Google recommends reducing your server response time to a maximum of 200 ms.

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Start render (also known as first paint)

Start render indicates how long it takes for the first elements of the website’s layout, like the background, to start appearing on a previously blank screen.

It gives the user clear visual feedback that the page is opening and they can expect the rest of the content to follow shortly. This happens after all render-blocking scripts and styles have been downloaded, parsed, and executed.

The recommended start render timeshouldn’t exceed 1–2 seconds.

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First contentful paint

During this stage, users start seeing content (images or text) on the site, and their expectation that the page is about to load fully is reinforced.

If you experience any delays in this phase, it usually means that you should optimize your font delivery.

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Speed index

Speed index describes the average amount of time it takes for the above-the-fold content of your page to appear on a user’s screen.

It’s not a specific point-in-time metric, but rather an aggregate of your page’s metrics that calculates how “complete” the page is throughout the various stages of loading.

Speed index depends on how your page is built. If you have a lot of heavy above-the-fold content, the score might be poor.

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Time to interactive

This metric measures how long it takes for your website to become fully interactive.

Put simply, this is the time when the user can fiddle with buttons and inputs and expect them to work.

This state has several requirements. The most important one is that the event loop should now take less than 50 ms.

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Fully loaded

Finally, there is the fully loaded state, when all the initial assets (including those triggered by your scripts and styles) have finished downloading.

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How to optimize your website for speed?

Once you’ve identified your problem areas, it’s a good idea to prioritize them before you begin optimization. Remember that you don’t have to try and tackle all weaknesses straight away.

By implementing too many changes at once, you might lose track of what works and what’s unnecessary. Start off with the most pressing issues and work your way down the list we’ve compiled below, bearing in mind that it is by no means exhaustive.

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DNS queries optimization

While there is very little we can do about the first DNS request, we can optimize requests that appear in our HTML files with one simple trick: DNS prefetch. This tells our browser we’ll be using those domains soon, even though it can’t see the resources yet.

DNS prefetch is mostly useful for vendor scripts and CDNs. Overall, this can reduce the load time by as much as 5%.

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SSL negotiation

TLS 1.3 has been out since August 2018—just enable it.

This version has a lot to offer. Most notably, its simplified handshake will lower the negotiation timing by at least a third. Even though browser support is not universal yet, it will fall back to TLS 1.2 cleanly.

IPv6

Enabling IPv6 can bring a surprising amount of speed to your products. Research by Facebook showed that IPv6 alone had increased its load time by 10–15%.

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How to Improve the Loading Time of Your WordPress Site

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HTTP2 Push

Add a few headers to your web root and enjoy parallelism even more than before, because your server knows better what needs to be used to render the page.

Well, it’s not exactly that easy.

Bear in mind that you might experience some issues, mainly related to caching those resources and prioritization. Use this trick with caution, as every page load would add additional overhead, even if the user has already fetched the resources once.

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Adapting Progressive Web App caching will solve most of these overhead issues.

We recommend that you send at least the critical CSS (unless you decide to inline this in HTML, which isn’t a bad idea, either) and the fonts (especially if used in critical CSS). You can still preload all other resources from your HTML.

If you want to work around not having a PWA, there are some solutions around the conditional push with cookies.

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Brotli

This compression algorithm has been around since 2015, but its adoption rate has been surprisingly low.

It’s fast to decode and produces smaller files than gzip. But the encoding, depending on the compression level, can take longer than just sending the file uncompressed.

Pro tip: pre-compress the assets and configure the server to send those instead of using the raw version. If you can’t use Brotli for whatever reason, pre-compress gzip, too.

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HTTP 3

Previously known as “HTTP over QUIC” (with QUIC being a new network transport protocol using UDP), HTTP3 has been officially accepted as the follow-up to HTTP2.

The project has not been finalized yet, but it promises to be an exciting development. Make sure you stay tuned, so that you can use it to your advantage when it’s out.

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Critical CSS

This neat trick can significantly change how users see your page, but it can also be extremely hard to introduce unless you plan for it beforehand.

There are two ways to go about it:

  • provide an “application shell”—a simple DOM that introduces the layout and basic styling, then replace it with actual content;
  • plan your styling in such a way that the browser will render a satisfactory amount of content with a very limited amount of styles.

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How to Speed Up WordPress?

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This will help create a more engaging loading process for the user.

For existing apps, you can use a library that will try to extract all the rules applied to the above-the-fold content of the page. Go through the results afterwards to see which ones require further manual enhancement.

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Font delivery optimization

CSS won’t let the browser display your text unless the requested font is ready. Even though you could use HTTP push here, it’s often not enough.

The font-display property can fix this by displaying the text using the system font first, then swapping whenever possible. But beware: the replacement font might have a different size and make the layout flicker.

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Data retrieved from: font-display.glitch.me

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Parsing time

It pays to be mindful of this metric and try to strip out as much library code as possible. For instance, it can take several seconds for low-end devices to parse a megabyte of JavaScript, without executing even a single line of code.

Some browsers are old and support only JavaScript ES5. Don’t let them slow you down.

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Using the script type module, we can serve scripts only to the browsers that support ES6 modules. For all the other browsers, we can use the nomodule attribute.

<script type="module" src="/main.js">
</script>
<script type="text/javascript" src="/main.es5.js" nomodule>
</script>

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Use this to your advantage and create two different build targets: one for ES5 with polyfils, and one for ES6. This should significantly reduce your bundle weight for newer browsers.

The cherry on top is adding defer or async attributes to your scripts, so they can load without blocking the main thread.

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How to optimize images in web apps

Pictures on a website make up for 60% of load size, on average. You can reduce it by following a few tricks.

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1. Stop using img tags

Using picture tags is the smarter thing to do. They tell the browser what kind of images they have and let it pick the most optimal one to download, depending on the viewport size and supported formats.

Applying the tags everywhere can be challenging, but it should significantly reduce the size used across different devices or browsers.

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<!--Change the browser window width to see the image change.-->

<picture>
   <source srcset="/media/examples/surfer-240-200.jpg"
      media="(min-width: 800px)">
   <img src="/media/examples/painted-hand-298-332.jpg" />
</picture>

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2. WebP is cool

Although currently only 70% of users support WebP, you can work around it using the advice about picture tags above. WebP should bring significant improvements to the size of your images and, depending on the settings, you’ll probably have better quality than JPEGs, too.

If this sounds like your sort of thing, check out squoosh. It’s a Google app that can optimize your images and compare several algorithms and their results.

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3. Lazyload

This should be quite obvious, but you don’t need to download the images the users can’t see. Chrome will soon try to default to lazy-loading images, but while you’re at it, just add the smallest library you can find to do the job for you.

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The next step: Progressive Web Apps (PWAs)

Once you apply some (or all) of the tips above, the load speed of your web app should increase.

Luckily, you won’t have to go through the same process for repeat visitors to experience the benefits again. If you use caching, you’ll be able to reduce the amount of elements your users have to download when they revisit your site, and speed up the load time further.

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Progressive Web Apps (PWAs) are the answer when you want to cache. They can be deceptively simple, so don’t get caught out—caching is inherently hard. But, when used appropriately, PWAs can provide huge benefits.

Workbox is a library that implements most of the reasonable cache strategies and lets you implement them in a manageable way.

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8 Simple Tips To Speed Up Websites

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How Can Developers Get Their Websites To Load Faster?

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Website speed has a huge impact on user experience, SEO, and conversion rates. Improving website performance is essential for drawing traffic to a website and keeping site visitors engaged. Here we review steps developers can take in order to speed up websites:

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1. Test Website Performance

Website speed tests assess how a website is performing. Testing a website regularly can help developers track performance downgrades or improvements. A speed test should also help developers identify some or all of the areas slowing website performance, and where the areas for improvement are.

There are plenty of high-quality site speed tests for measuring performance, many of them free. WebPageTest.org (which partners with Cloudflare) has several free tests and produces detailed breakdowns of how quickly individual elements of a page load. WebPageTest.org also allows developers to test websites for different devices and network connection speeds.

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How to Speed Up WordPress?

[/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]Google also offers PageSpeed Insights for detailed performance testing. Google Chrome DevTools can also help developers in assessing their site’s performance; the Network tab shows all HTTP requests, how large the requested assets are, and how long requests take before they’re fulfilled.[/et_pb_text][et_pb_image src=”https://blog.gotmenow.com/wp-content/uploads/2021/09/photo-of-woman-using-laptop-3194518.jpg” alt=”8 Simple Tips To Speed Up Websites” title_text=”8 Simple Tips To Speed Up Websites” align=”center” _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_image][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]

2. Use A CDN (Content Delivery Network) And Speed Up websites

CDNs boost the speed of websites by caching content in multiple locations around the world. CDN caching servers are typically located closer to end users than the host, or origin server. Requests for content go to a CDN server instead of all the way to the hosting server, which may be thousands of miles and across multiple autonomous networks from the user. Using a CDN can result in a massive decrease in page load times.

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How to drastically improve website speed? Using nginx and varnish

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3. Optimize Images To Speed Up Websites

Images comprise a large percentage of Internet traffic, and they often take the longest to load on a website since image files tend to be larger in size than HTML and CSS files. Luckily, image load time can be reduced via image optimization. Optimizing images typically involves reducing the resolution, compressing the files, and reducing their dimensions, and many image optimizers and image compressors are available for free online.

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4. Minify CSS And JavaScript Files

Minifying code means removing anything that a computer doesn’t need in order to understand and carry out the code, including code comments, whitespace, and unnecessary semicolons. This makes CSS and JavaScript files slightly smaller so that they load faster in the browser and take up less bandwidth. On its own, minification will result in only minimal speed improvements. However, implemented along with these other tips, it will result in better to speed up websites.

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How to Accelerate your Business Digitally during the Global Pandemic

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5. Reduce The Number Of HTTP Requests If Possible

Most webpages will require browsers to make multiple HTTP requests for various assets on the page, including images, scripts, and CSS files. In fact many webpages will require dozens of these requests. Each request results in a round trip to and from the server hosting the resource, which can add to the overall load time for a webpage.

Additionally, with resources loaded from several different providers, a problem with one of the hosts could impact the webpage’s ability to load quickly, or at all. Because of these potential issues, the total number of assets each page needs to load should be kept to a minimum. Also, a speed test should help identify which HTTP requests are taking the most time. For instance, if images are causing a page to load slowly, developers can look for a faster image hosting solution (such as a CDN).

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6. Use Browser HTTP Caching

The browser cache is a temporary storage location where browsers save copies of static files so that they can load recently visited webpages much more quickly, instead of needing to request the same content over and over. Developers can instruct browsers to cache elements of a webpage that will not change often. Instructions for browser caching go in the headers of HTTP responses from the hosting server. This greatly reduces the amount of data that the server needs to transfer to the browser, shortening load times for users who frequently visit certain pages. And helps to speed up websites

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How to Improve the Loading Time of Your WordPress Site

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7. Minimize The Inclusion Of External Scripts

Any scripted webpage elements that are loaded from somewhere else, such as external commenting systems, CTA buttons, or lead-generation popups, need to be loaded each time a page loads. Depending on the size of the script, these can slow a webpage down, or cause the webpage to not load all at once (this is called ‘content jumping’ or ‘layout shifting’ and can be especially frustrating for mobile users).

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8. Don’t Use Redirects, If Possible

A redirect is when visitors to one webpage get forwarded to a different page instead. Redirects add a few fractions of a second, or sometimes even whole seconds, to page load time. When building a performance-optimized website, every second counts. Redirects are sometimes unavoidable, but they shouldn’t be used if not necessary.

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