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How to improve website speed – Google is making page speed a mobile ranking factor

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Website Page Speed is a Mobile Ranking Factor

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 Learning how to improve website speed is going to be essential for increasing SEO ranking on mobile search. Google announced that in July 2018 website page speed will be an official ranking factor for their mobile search index. Page speed has always been a ranking factor in desk top search but this is a monumental change to their mobile index.

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Why is website page speed important to mobile

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Searchers using mobile devices expect websites to load at the speed of now! Mobile device usage has surpassed desktop usage and as a results mobile searches are trending in the same direction.

 

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Google has always done everything in its power to provide an amazing experience for their searchers. Now they are focused on ranking websites that load quickly over ones that load slowly because that’s what searchers expect. Brans must learn how to improve website speed and prioritize that if they want to win in mobile search.

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Why this page speed update is important to Google

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    • First In 2016 Google announced that they were working on a mobile first index. This means if you don’t have a mobile friendly you won’t rank as well as those who do. This “Mobliegedan” update is suppose to hit this year.
    • Second they launched Accelerated Mobile Pages(AMP) to help mobile pages  load faster and recently AMP stories to make those pages more interactive
    • Third mobile focused update is page speed as a mobile ranking factor.

    This shows us that Google’s focus on mobile is clear. If you are not taking mobile seriously then you will be in for a rude awakening. The brands who invest in mobile and page speed will be the leaders on the next iteration of search.

    Page load speed testing tools

    Here are three tools you can use to help find ways to speed up your website

    • Pingdom Tool
    • Google Page Speed Tester
    • GTMetrix

    How to optimize the four most common website speed issues

    Learning how to increase the speed of your website should be a priority regardless if you care about Google. A KISS Metrics study showed that ecommerce sites lose seven percent in conversions for every second it takes the site to load. Here are five common things preventing websites from loading quickly.

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    1. Compress images:

    Having large images that are not compressed is one of the most common issues that slow down a website. If you are working in photoshop you should always make sure that you export files that are optimized for the web.

     

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    • Tiny PNG: Use Tiny PNG to help compress images before you upload them to the website.
    • WP-Smush: Use the WP-Smush plug-in to optimize images on a WordPress website.

    You can also use a sprite as a single image source that is then used as a design resource for multiple images. Sprites are great

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    2. Minify CSS, HTML and JavaScript:

    It is essential to compress and clean up your website’s code. This means taking out any wasteful spaces and characters that don’t add value.  Use Gzip to compress your code.

    Other compression resources:

    • JavaScript Compressor
    • CSS Minifier

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    3. Use a Content Distribution Network (CDN):

    CDNs are used to store and server content from servers that are not your own. CDNs also allow you to server content from servers that are close to your website visitors. So if someone visits your site from Germany a good CDN will allow you to server content from a server that is close to Germany.

    Two awesome CDN companies:

    • Max CDN
    • CloudFlare

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    4. Use browser caching:

    Browser caching allows you to store content in your website visitors browser. If your content does not change often you can store it in their browser for 30 days. This is critical to making sure your website content doesn’t always have to be served from your servers.

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    Other page speed tips:

    Use AMP pages:

    Use Google’s Accelerated Mobile Pages (AMP) to server light weight pages for mobile searchers. Google did this to help people who don’t know how to improve website speed. The idea is that AMP pages are naturally optimized for speed so it takes the effort off of the site owner. Google has also launched an AMP story format that allows you to create rich media interactive pages for mobile. These pages also benefit from the high performance of the original AMP format.

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    Use a tag manager like Google Tag Manager

    Use a tag manager like Google’s GTM to store all of your website tracking code. This then allows your site to fire one tag with all the tracking codes instead of every single individual tracking tag. This allows your site to load much quicker.

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    Final thoughts

    Google has invested heavily in improving the mobile experience for their searchers. This means you should invest in learning more about how to improve website speed. Ranking well in mobile search is important if you are looking to increase website sales and traffic. Website page speed will soon be a mobile ranking factor. Use our tips above to make sure you website loads fast.

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    7 digital marketing methods to increase organic website traffic

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    Do you want to expand your internet audience? This is an excellent strategy! This is because the internet makes it simple for clients to find your company.

    Unfortunately, there is a lot of competition on the internet. With so many Google ranking elements, meeting all of the criteria to obtain the top search results might be tough.

    Increasing your online traffic is one of the finest and easiest strategies to boost your digital presence. Your revenues will increase as well as your search engine ranking.

    Increase your website traffic with these 7 simple strategies if you need it right away.

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    • Make use of social media

    Website marketing and social media go hand in hand. Encourage your social media followers to visit your website if you’re looking to enhance overall website traffic or advertise a landing page.

    Use an image for better results. If you’re introducing a limited-edition product, for example, include a photograph of the product along with a description and a link to the product’s website.

    Social networking is also a wonderful way to promote your blog, post-sales, and other traffic-building strategies.

    • Make an announcement

    Advertising is still an effective technique in the current digital era, where organic search results rank. When you spend advertising funds on a search keyword, your results will display first in search results.

    Advertising allows you to reach out to clients you might not have otherwise.

    Advertising that display on other websites, video ads that appear on YouTube and Facebook videos, and social network ads are all options.

    It is, nonetheless, beneficial to have a marketing strategy and budget in place. Advertising can be costly, and without a strategy, you won’t get any returns.

     

    • Come up with catchy blog and product titles

    People will click on your website because of the headline and title. Take, for example, blog writing. Although 80% of people will view your title, only 20% of those who do will read the rest of the article.

    What factors go into creating the most effective headline? 

    There is no magic recipe. The best course of action is to compose several and then choose the one that appeals to you the most.

    It’s also critical that your headline contains a lot of keywords. Find a keyword with high search traffic, low competition, and low difficulty using several keyword tools.

    • Vary the Content

    Every month, it seems like a new study emerges claiming that alternative content lengths perform better. To be honest, most websites profit from a variety. To brief product explanations, publish long-form blogs. 

     What makes this so effective? You want to attract a variety of visitors to your website. Some people want to learn more before making a purchase, while others just want to get to the product page.

     Other types of content should be included as well. Infographics, video, and even statistics from your sector are excellent examples.

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    • Use Keywords with a Long Tail

    While single-word keywords continue to rank, long-tail keywords are the most effective. A phrase or a sentence is an example of this. Instead of utilising the phrase “headline,” try employing a long-tail keyword like “examples of catchy headlines.”

     Why are long-tail keywords preferable to single-word ones? There are two primary reasons for this:

    Long-tail keywords have low competition but high traffic, and most users search phrases or sentences, especially with the rise of voice search.

    Long Tail keywords are an excellent approach to speed up the SEO process for a new or developing website. Growing firms may create reputation with Google and enhance their search presence for a long time by pursuing low-competition, high-value keywords.

     

    • Use On-Page SEO techniques

    On-page SEO refers to anything you do on your website to improve its search engine rankings. In all of your material, use high-ranking keywords. Make sure your website’s design is up to date and that it loads quickly.

    Other considerations should be made for any content. For any content, this includes adding a meta title, description, and meta tags. Include alternative text for images. Use both internal and external hyperlinks.

    •  Make Use of Guest Blogging

    Providing other blogs with your links so they can externally link to your site is one of the ways your blog can rank on Google.

    When Google crawls that blog and discovers your URL, it recognises you as an influential website, and your material will be ranked higher.

    Additionally, you can make your blog a guest blog. Because you’ve included external links in your blog, Google will have a better understanding of your niche and how to rank your site among others.

     It’s now or never to get instant website traffic!

    It isn’t impossible to get instant website traffic. All it takes is a few marketing strategies, a little expertise, and a lot of effort. If all else fails, you can outsource your marketing to a company that can take your website to the next level by archiving your domain’s webpage.

    Do you require additional business advice? Continue to peruse our blogs, which cover a wide range of topics.

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