Tag Archives: digital marketing basics

How to Accelerate your Business Digitally during the Global Pandemic

Posted on by
Reply

[et_pb_section fb_built=”1″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]

The global pandemic has taken a toll on many businesses. The good news is that few organizations made significant changes in response to the pandemic. But, thanks to technology, some companies have made it through or survived with the help of digital marketing. In this blog, we are unveiling successful marketing strategies to grow your business.

Start building Ephemeral marketing strategies:

  • Create relevant and competitive keywords

Keyword research is critical for your business. Marketing the right keywords needs SEO experts in Bangalore who know how to search for your business. It is a wise decision to hire the best SEO company in Bangalore to get your website to rank higher in search engines like Google.

  • Focus on digital advertising

Advertise your business to a large audience on a small budget on Google, Facebook, Twitter and Instagram. These ads are affordable and measurable. You can test and gain valuable audience insights. Paid ads allow you to reach relevant users who are interested in your brand. There are several platforms to display your brand.

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_button button_url=”http://www.gotmenow.com/” url_new_window=”on” button_text=”Visit Us” button_alignment=”center” _builder_version=”4.9.10″ _module_preset=”default” filter_saturate=”147%” filter_brightness=”61%” box_shadow_style=”preset1″ box_shadow_horizontal=”11px” box_shadow_color=”#0C71C3″][/et_pb_button][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_image src=”https://blog.gotmenow.com/wp-content/uploads/2021/09/Digital-Marketing-1.jpg” alt=”business ” title_text=”Digital-Marketing-1″ _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]

  • Get connected with the audience

Make your audience feel your presence by sending them emailers and update them with your business stories. Have a blog to post your creative thoughts pertaining to your business. You can even post videos on YouTube and other media channels free of cost.

  • Build customer engagement strategy

Want to engage your customers? Find opportunities to engage anywhere, anytime with free or paid-for online services. Depending on your business, you can build positive relationships by generating great content. As a result, it fosters customer loyalty and sales growth. For instance, you can take sessions with your customers online if you are a therapist.

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_button button_url=”https://bit.ly/gotmenow-whatsapp” url_new_window=”on” button_text=”Connect With Us” button_alignment=”center” _builder_version=”4.9.10″ _module_preset=”default” box_shadow_style=”preset1″ box_shadow_color=”#0C71C3″][/et_pb_button][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]

  • Organize a Webinar or a virtual event

Create an impactful event to engage your customers. To target a captive audience, use Facebook Live and Instagram Live. You can Live stream your product launch to engage your customers and build an online presence. Organizing a webinar is a great way to grab the attention of your customers.

  • Harness the power of Hashtags effectively

Hashtags are a great way of increasing traffic on Twitter, Instagram, Facebook and other platforms. Brands can create a branded hashtag. There are different hashtags that brands should know about. And they are branded and product hashtags, campaign hashtags, community and industry hashtags and location hashtags.

  • Stay active on Social Media

Create content regarding your business and reach out to your customers. Use many social media platforms and it is a good time to test your content to see what works.

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]

How to Improve the Loading Time of Your WordPress Site

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]

Why choose the best SEO agency in Bangalore

If you are looking for the best SEO company in Bangalore, don’t look further than Ralecon. With 10 plus years of industry experience and a high success rate, our SEO services are strategic and innovative. We offer digital marketing solutions for small, medium and large scale businesses. With our ethical and authentic marketing strategies, we are ready to build your online business, increase online sales and promote your brand across different online platforms.

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_post_slider posts_number=”10″ include_categories=”2″ bg_overlay_color=”#0C71C3″ _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_post_slider][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_social_media_follow _builder_version=”4.9.10″ _module_preset=”default” text_orientation=”center”][et_pb_social_media_follow_network social_network=”facebook” url=”https://www.facebook.com/Gotmenownrp” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#3b5998″ follow_button=”off” url_new_window=”on”]facebook[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”twitter” url=”https://twitter.com/Gotmenow3″ _builder_version=”4.9.10″ _module_preset=”default” background_color=”#00aced” follow_button=”off” url_new_window=”on”]twitter[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”linkedin” url=”https://www.linkedin.com/in/gotmenow-soft-solutions/” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#007bb6″ follow_button=”off” url_new_window=”on”]linkedin[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”instagram” url=”https://www.instagram.com/gotmenow_soft_solutions/” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#ea2c59″ follow_button=”off” url_new_window=”on”]instagram[/et_pb_social_media_follow_network][/et_pb_social_media_follow][/et_pb_column][/et_pb_row][/et_pb_section]

How to Improve Website Loading Speed

Posted on by
Reply

[et_pb_section fb_built=”1″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]

Is the Website Loading speed really that important?

You must remember the beginning of the Internet, the connection through modems and slow websites. Luckily, that time is behind us and the websites are getting faster and faster. Website loading speed is very important for the user experience. Therefore, the page loading speed has become an official ranking factor from a search engine perspective. The upper page load limit is up to 2 seconds, and the ideal one is about 0.5-1 seconds. In this post we’ll write some tips on how to improve website loading speed.

Tips on How to Improve Website Loading Speed

There are a bunch of online services where you can check the speed of your site for free. Even Google offers free online service PageSpeed Insights. All you need to do is to enter the site’s url which you want to analyze, and wait for a few seconds:

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_image src=”https://cdn.cyberpunk.rs/wp-content/uploads/2018/07/pgi.jpg” alt=”website loading speed” _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]

 

1. Optimize and Resize Images

Full-resolution images can take a long time to load. Images that have not been compressed causes slow loading, especially on mobile devices. No image should be over 100kb and you should never upload images directly without optimization and resizing.

Luckily, there is no need for high level of development skills for this, and you can easily reduce the size of your images, without any quality degradation through a number of free tools and plugins, if you have WordPress website. Images can be edited and loosely compressed using Photoshop/Illustrator and with many other free online tools.

Also, there are many tools and plugins for WordPress users that will automatically compress your images as you are uploading it to the website, like WP Smush.

2. Remove Render-blocking CSS and JavaScript files

CSS & JavaScript files are very important for your website,  because they control how your site will look and function. Render-blocking CSS and JavaScript files prevent your page from fully loading until they are processed.

You should avoid and minimize the use of blocking JavaScript and CSS files. If you have a lot of small CSS files, try to put them into one CSS file if possible. To remove Render-blocking Js you can make JS Asynchronous or preform Defer Loading of JS.

    [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]

    Speed up your PHP code to improve website performance

    [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]

    3. Use a Content Delivery Network (CDN)

    A CDN can speed up your site by serving static files such as images, CSS, Javascript and other static files. A CDN will store your website’s static files (CSS, JavaScript, images, fonts, etc.) into a non-centralized file system around the world, and when user from another country visits your website, CDN will serve the files from the closest server to user’s location.

    4. Enable the Website Compression

    Website Compression can reduce the size of text-based files that the browser has to download and you’ll be surprised with results after enabling the compression.

    The most popular compression tool for HTML, CSS and JavaScript text-based elements is GZIP. The configuration depends on your server. For Apache web server you’ll need to put some configuration rules into .htaccess file. For WordPress users there are always suitable plugin, check WP Super Cache.

    5. Cache Your Website

    Server Rendering time can really slow your website, but when your site is cached properly it can reduce your website’s loading time. Caching makes websites extremely fast, which leads to better SEO scores. Browser caching allows pages to load quicker as users navigate through the website by telling the browser how long to keep files stored. There are two very popular plugins for WordPress users: W3 Total Cache & WP Super Cache.

    6. Minify HTML, CSS and JavaScript

    Minifying HTML, CSS and JavaScript involves removing redundant text from a file, such as unnecessary text, data, white spaces, comments, characters, etc. t is recommended to perform minification just before releasing into production, as developers wont be able to read/edit them easily.

    Removing redundant formatting, code comments and unused code will enable very fast loading time. There are plenty of free tools you can use to minify your files manually or automatically: Minify for CSS & JavaScript minification, JSCompress for JavaScript minificaton, etc.  As always there is W3 Total Cache for WordPress users, but this part  can be a little advanced for beginners.

    [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_post_slider posts_number=”10″ include_categories=”2″ bg_overlay_color=”#0C71C3″ _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_post_slider][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_social_media_follow _builder_version=”4.9.10″ _module_preset=”default” text_orientation=”center”][et_pb_social_media_follow_network social_network=”facebook” url=”https://www.facebook.com/Gotmenownrp” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#3b5998″ follow_button=”off” url_new_window=”on”]facebook[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”twitter” url=”https://twitter.com/Gotmenow3″ _builder_version=”4.9.10″ _module_preset=”default” background_color=”#00aced” follow_button=”off” url_new_window=”on”]twitter[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”linkedin” url=”https://www.linkedin.com/in/gotmenow-soft-solutions/” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#007bb6″ follow_button=”off” url_new_window=”on”]linkedin[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”instagram” url=”https://www.instagram.com/gotmenow_soft_solutions/” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#ea2c59″ follow_button=”off” url_new_window=”on”]instagram[/et_pb_social_media_follow_network][/et_pb_social_media_follow][/et_pb_column][/et_pb_row][/et_pb_section]

    How is WhatsApp marketing done?

    Posted on by
    Reply

    [et_pb_section fb_built=”1″ _builder_version=”4.9.3″ _module_preset=”default”][et_pb_row _builder_version=”4.9.3″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.3″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]

    Messenger communication is ‘the’ phenomenon and getting popular than ever. Facebook has 1.65 billion active users. Twitter has 310 million active users. LinkedIn boasts 100 million active users. Most probably you have your business marketed in most of them if not all.

    Another platform with the most number of users would be WhatsApp. With 1.5 billion active users, spreading over 180 countries, it may be time for you to consider marketing on WhatsApp.

    To add on to a marketer’s delight, according to 99firm the average user checks WhatsApp more than 23 times per day and 58% of users access WhatsApp several times a day.

    Why Turn to WhatsApp for Business?

    The attention that marketing on WhatsApp receives as on date might not be as much but there numerous reasons for you to be getting started with it as a marketer. Some of the obvious reasons include:

    • It is free!
    • Let’s you send images, e-books, your brochures and catalogs, videos, audios, links, location, documents
    • It can serve as a survey tool for feedbacks directly from customers
    • It can be used for group meetings
    • Let’s you send alerts on new events, sales and offers
    • Messages won’t get lost as offline message alerts ensure users know when a message is waiting
    • Let’s you communicate with customers directly and in real-time

    How to Start WhatsApp Marketing: A Step-wise Guide

    Step #1

    • Is the name you are going to use permanent? Think about the name you pick. You should be sure as you cannot change it soon as once you enter your name, you cannot change it.
    • Your WhatsApp account is bound to a singular phone number. You need to make sure that the number you use to install the app stays around with your business.
    • What should be your profile picture? This fact cannot be emphasized more—your display picture should be your brand’s image. Ideally your logo.
    • Do people check-out your profile? In that case what should be the status? Though people rarely go through a status you should have something brand-related, perhaps your motto, as your status.
    • What about the URL, where can you fit that? If you must include it then the status is your best choice. Though the link will be unclickable but you have 139 characters at your disposal.
    • Lastly, remember that your status, after all, isn’t the best place to drive traffic instead you want your messages to do that

    Step #2

    • One way could be—share your number and let them add you. This method seems to work because you are not being intrusive by asking visitors for their phone number and at the same time you appear to be trusting your number to the masses and giving them with the choice to add you.
    • The other way would be—getting their number and you adding them. Obviously, you cannot just go on and ask for the users’ number directly, making it harder than the first one. While the previous method places a lot of responsibility on the user, this method helps you eliminate an acquisition step. Apart from the standard ways of acquiring contact numbers (such as Facebook, Twitter, etc.) there also exist another unique way to do so. Target users with a pop-up without having to have any coding expertise, as there are available multiple tools for you to use.

    Step #3

    • You know that you are limited to 256 people a group. Therefore you need to decide who will be in that group. Would you segment it by age? Gender? It’s up to you.
    • What will the dynamics of each group be? As you keep adding people to a group you must also think about the demographics and psychographics of each group.
    • Will you have to move people between different groups? When clubbing users under different dynamics you might have to move people from group-to-group or move them to a new group altogether. But consider how your audience might feel if they’re moved from group to group.

    Step #4

    Businesses, before deciding on a concept, need to ask the following questions:

    • Who am I creating this WhatsApp content for and what do I want to achieve with it.
    • How can I create value for customers—what content needs to be communicated using messaging apps, making it relevant for the target groups?
    • What kind of content is particularly suited for WhatsApp? What information needs to be received immediately, what kind of content is vial and shareable?

    [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.3″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.3″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.3″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.3″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]

    WhatsApp marketing strategies and tips

    Since WhatsApp doesn’t sell ad space or have any business-specific features (yet) you have to be innovative in your marketing approach.

    While WhatsApp is different in its reach and features than other messenger apps, it’s important to develop your WhatsApp strategy alongside your general messaging app marketing strategy.

    There are a few limitations you need to address when developing your WhatsApp marketing strategy. First of all, there is no such thing as a business account, so if your brand is creating an account it faces the same limitations as any other user.

    Since each WhatsApp account is tied directly to a single mobile phone number—and you can only message with up to 256 WhatsApp users at once—it isn’t a good choice for large-scale, one-to-many marketing. So your chances of success are higher when you use its limitations to your advantage.

    Remember that, like other mobile messaging services, part of the power of WhatsApp is that it’s tied to our phones, which tend to seem more personal to us than our computers—they’re not shared and we carry them everywhere. So any marketing campaigns you tackle should reflect (and respect) the personal aspect. This is where consumers interact with their friends, so trust and creativity is key.

    Not surprisingly, some of the best examples of effective WhatsApp campaigns hail from regions with the highest penetration, including South America. Here are some case studies of brands who have made an impact using WhatsApp for marketing.

    Create a brand personal to chat with users and build buzz

    When Absolut Vodka launched their Limited Edition Absolut Unique bottle collection in Argentina WhatsApp was a natural place to try and build buzz, since 84 percent of the country’s mobile phone users were on the app at the time.

    For the launch they decided to host a very exclusive party. The catch? There were only two invitations available to the public. Anyone wanting to win these tickets had to use WhatsApp to contact an imaginary bouncer named Sven and convince him to let them go.

    The campaign generated over 1,000 unique images, videos, and audio messages people created to convince Sven, and built buzz in the community.

    [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.3″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.3″ _module_preset=”default”][et_pb_image src=”https://blog.gotmenow.com/wp-content/uploads/2021/07/WhatsApp-Marketing-1-1.jpg” alt=”whatsapp marketing” title_text=”WhatsApp-Marketing (1)” _builder_version=”4.9.3″ _module_preset=”default”][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]

    WhatsApp marketing tools

    WhatsApp has launched a Business App they say was “built with the small business owner in mind.” The app is free to download, and currently only available for Android devices. It allows businesses to easily interact with customers by using tools to automate, sort, and quickly respond to messages.

    For example, you can save and reuse messages you frequently send, and use these “quick replies” to answer common questions more effectively. You can also set an away message when you’re unable to immediately answer so your customers know when to expect a response. A greeting message can also be set up that welcomes customers to your business

    Since WhatsApp doesn’t offer any business tools or an API yet, small-scale targeted campaigns like the examples above are the best strategy. To start engaging with people, you need to have them add your number to their phone’s contact list. WhatsApp does provide a way to add a click-to-chat link to your website, email signature, or social media pages that makes it easy for people to start a conversation with your brand.

    Keep in mind that the expectation in messaging is for near-instant replies, so make sure you have the resources to manage the chats, or—like Agent Provocateur did—limit availability to specific windows of time.

    There are third-party WhatsApp marketing tools and services offering to set up multiple WhatsApp accounts and groups for marketers, but using them can lead to you being blocked temporarily or banned entirely from the service. Plus, mass messaging in this type of environment can do a lot of damage to your brand.

    While WhatsApp isn’t as feature-rich as Facebook Messenger for marketing, it is moving in that direction. Marketers who create campaigns that work with—not against—WhatsApp’s unique characteristics will have an advantage. The lack of advertising and corporate presence on WhatsApp means that early adopters can really stand out—if you do it right.

    [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_post_slider posts_number=”10″ include_categories=”2″ bg_overlay_color=”#0C71C3″ _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_post_slider][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_social_media_follow _builder_version=”4.9.3″ _module_preset=”default” text_orientation=”center” global_module=”10723″][et_pb_social_media_follow_network social_network=”facebook” url=”https://www.facebook.com/zoho” _builder_version=”4.9.3″ _module_preset=”default” background_color=”#3b5998″ follow_button=”off” url_new_window=”on”]facebook[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”twitter” url=”https://www.twitter.com/zoho” _builder_version=”4.9.3″ _module_preset=”default” background_color=”#00aced” follow_button=”off” url_new_window=”on”]twitter[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”linkedin” url=”https://www.linkedin.com/company/zoho” _builder_version=”4.9.3″ _module_preset=”default” background_color=”#007bb6″ follow_button=”off” url_new_window=”on”]linkedin[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”instagram” url=”https://www.instagram.com/business_tools_online/” _builder_version=”4.9.3″ _module_preset=”default” background_color=”#ea2c59″ follow_button=”off” url_new_window=”on”]instagram[/et_pb_social_media_follow_network][/et_pb_social_media_follow][/et_pb_column][/et_pb_row][/et_pb_section]

    How can we send a WhatsApp message in bulk for free?

    Posted on by
    Reply

    [et_pb_section fb_built=”1″ _builder_version=”4.9.3″ _module_preset=”default”][et_pb_row _builder_version=”4.9.3″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.3″ _module_preset=”default”][et_pb_text _builder_version=”4.9.3″ _module_preset=”default”]

    Send a WhatsApp message in bulk for free?

    [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]

    Nowadays, brands/companies desperately want WhatsApp Bulk Message feature to promote offers, an announcement, deals etc to their customers. If WhatsApp allows this officially, it can be a game-changing feature. But as WhatsApp is with the motive of personalized conversation app and doesn’t want your inbox spammed with promotional whatsapp message, it’s currently restricted.

    [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.3″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.3″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]

    Why it is not helpful for brands to promote via Bulk WhatsApp?

    1. Bulk WhatsApp message service providers are sending messages via virtual numbers or any random numbers. At end-user, it looks like someone unknown sent message and usually, people block that number.
    2. Once multiple contacts block that number, it will be blocked immediately. End-user can not contact back, so it is like one-way communication.
    3. You have never seen a well-known brand which sent such promotional messages on WhatsApp as marketers/people will count under cheap marketing tactics.
    4. You will not get the detailed statistics, and those platforms will show you just the numbers. [Ex. 100k Sent]

    [/et_pb_text][et_pb_image src=”https://blog.gotmenow.com/wp-content/uploads/2021/08/free-whatsappp.jpg” alt=”whatsapp message” title_text=”whatsapp message” _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_image][et_pb_text _builder_version=”4.9.3″ _module_preset=”default”]

    A good marketer will never suggest doing Bulk WhatsApp Marketing until he wants to make some good money from your campaign. 

    WhatsApp is not for pushing bulk whatsapp messages, for that you should try email marketing.

    Now if you still want to do marketing on WhatsApp, then you should think on below things.

    • Do One to One marketing
      Contact your friends, family, or business people on WhatsApp by sending them a message individually or via a broadcast list.
    • Send a personalized message
      When you receive the message with your name on WhatsApp even from an unknown number, it will make us alert, and we carefully read that message.
    • Assign tags/labels
      WhatsApp Business app provides a feature to assign tags to contact. And you can filter those contacts with the tag.

    With these features, you can manage your business on WhatsApp. Still, if you are looking for some advanced features like CRM, then you should check this WhatsHash which is first ever WhatsApp CRM.

    [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]

    Is WhatsApp marketing legal?

    [/et_pb_text][et_pb_text _builder_version=”4.9.3″ _module_preset=”default”]

    Although Whatsapp has been around for more than a decade, the messaging app still allows us to chat only with contacts. If you want to contact new friends, you need to save them to the contact list on your phone, wait for Whatsapp to synchronize, so that the new name appears in the app, and then chat with them. This usually takes a few minutes and can take hours if the contacts cannot be synchronized quickly. Not to mention you want to send bulk messages.

    [/et_pb_text][et_pb_text _builder_version=”4.9.3″ _module_preset=”default”]

    But fortunately, we live in a high-technical age. There is a Whatsapp bulk sender (For More Info, Pls Check My PROFILE) out there, which allows you to send a WhatsApp message in bulk for free, it has a free trial version. It also has paid services, you can try it according to your needs.

    It can help us break through the limit of the number of messages and contacts. Whatsapp has a limit on the number of users’ contacts. With this software, you can send text messages to people who are not saved in your contact list. One of my favorite features is that I can get all Whatsapp numbers similar to my niche market from anywhere on the Internet.

    [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]

    What is the best WhatsApp marketing tool?

    [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]

    Following are the simple steps to send bulk SMS using Whatsapp bulk sender:

    First of all, you need to add the accounts which you are going to use to send bulk mmessages. And add the contacts too, the order of adding accounts and contacts is irrelevant.

    Secondly, set the send task. Multi-media messages like emoji, text, image, audio, video, link, pdf, word document, ppt, file document … all types of files are available. You can also use the spin function to make your message unique.

    Finally, start the task. After confirmation (scan QR code), the message will be sent to all your contacts automatically.

    [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_post_slider posts_number=”5″ include_categories=”2″ bg_overlay_color=”#0C71C3″ _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_post_slider][et_pb_social_media_follow _builder_version=”4.9.10″ _module_preset=”default” text_orientation=”center”][et_pb_social_media_follow_network social_network=”facebook” url=”https://www.facebook.com/Gotmenownrp” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#3b5998″ follow_button=”off” url_new_window=”on”]facebook[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”twitter” url=”https://twitter.com/Gotmenow3″ _builder_version=”4.9.10″ _module_preset=”default” background_color=”#00aced” follow_button=”off” url_new_window=”on”]twitter[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”linkedin” url=”https://www.linkedin.com/in/gotmenow-soft-solutions/” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#007bb6″ follow_button=”off” url_new_window=”on”]linkedin[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”instagram” url=”https://www.instagram.com/gotmenow_soft_solutions/” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#ea2c59″ follow_button=”off” url_new_window=”on”]instagram[/et_pb_social_media_follow_network][/et_pb_social_media_follow][/et_pb_column][/et_pb_row][/et_pb_section]

    What is the best WhatsApp marketing tool?

    Posted on by
    Reply

    [et_pb_section fb_built=”1″ _builder_version=”4.9.3″ _module_preset=”default”][et_pb_row _builder_version=”4.9.3″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.3″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″]

     Best WhatsApp Marketing Tool

    Business marketing and campaigning may not be a very easy task to do, but the number of tools and resources for the same are inflating every day. Every single social media is being used by business owners for promotion and advertisement.

    That said, WhatsApp has also roped in the business aspect by offering the user with the “WhatsApp Business App”. Hence, most companies have already started using the messaging app as a marketing channel and have made it one of the integral parts of the overall marketing strategy.

    To make sure that WhatsApp delves deeper into the chain of the business ecosystem, it also has its own payment integration, known as “WhatsApp Payment”.

    Tools for WhatsApp marketing

     

    WhatsApp marketing tools are available both as installable desktop applications as well as SaaS-based software. These tools have several basic features that are indispensable for the business owners, though certain others have other features added for the users’ benefits.

    However, unlike social media platforms, WhatsApp does not sell advertisement spaces, there are some innovative approaches that need to be adopted by the companies.

    Feature Comparison

    WAppSenderPro is one of the best WhatsApp marketing tools that helps you to send unlimited bulk messages to your current and potential clients. This intuitively designed tool offers several features for effective marketing.

    Since there is no character limit to sending text messages, pitching your ideas to potential and loyal customers becomes straightforward through WAppSenderPro.

    Is WhatsApp marketing legal?

                       

    Key features

     

    • Multiple Accounts Supported
    • Verify Accounts
    • Allow Unlimited Messages Sending
    • WhatsApp Contacts Scraper
    • SpinnerChief API Support
    • Spintax Module
    • Support Multiple Languages
    • Send Message with Multi-media
    • Send Timed Messages
    • Send Messages to Unsaved Contacts
    • Fetch Group Contacts
    • Import Contacts Manually or From File
    • Filter Function
    • Delay Between Each Message and Each Contact

    [/et_pb_text][et_pb_image src=”https://blog.gotmenow.com/wp-content/uploads/2021/08/WhatsApp-Image-2020-08-28-at-15.52.43.jpeg” alt=”What is the best WhatsApp marketing tool (1)” title_text=”What is the best WhatsApp marketing tool (1)” align=”center” _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_image][et_pb_text _builder_version=”4.9.3″ _module_preset=”default”]

    WhatsApp marketing simply means advertising your products online by sending messages via WhatsApp.

    WhatsApp, being the number one messaging application right now and has the power of generating more business and bring more leads for all businesses.

    A recent study shows that WhatsApp has the most active users compared to others.

    To create a robust and effective Whatsapp marketing campaign for your business can help you to connect with your prospects effectively that includes –

    Build and manage your brand

    Offer good values to your customers

    Provide relatable content

    Deliver fast customer service.

    The lead generation process through Whatsapp marketing has also proven to be effective given the low investments required. And also the means of communication is almost immediate and direct, as the user responds sooner than in comparison to other forms of social media.

    [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]

    There are many Bulk WhatsApp Message providers available in the market but no one is providing a reliable solution for WhatsApp Management which can be helpful to manage leads, conversations, or campaigns but we have one smart solution which allows you to manage your business via WhatsApp without any API or any spammy software.

    [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]

    Nowadays, brands/companies desperately want WhatsApp Bulk Message feature to promote offers, an announcement, deals etc to their customers.

    If WhatsApp allows this officially, it can be a game-changing feature. But as WhatsApp is with the motive of personalized conversation app and doesn’t want your inbox spammed with promotional messages, it’s currently restricted.

    [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_post_slider posts_number=”5″ include_categories=”2″ bg_overlay_color=”#0C71C3″ _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_post_slider][et_pb_social_media_follow _builder_version=”4.9.10″ _module_preset=”default” text_orientation=”center”][et_pb_social_media_follow_network social_network=”facebook” url=”https://www.facebook.com/Gotmenownrp” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#3b5998″ follow_button=”off” url_new_window=”on”]facebook[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”twitter” url=”https://twitter.com/Gotmenow3″ _builder_version=”4.9.10″ _module_preset=”default” background_color=”#00aced” follow_button=”off” url_new_window=”on”]twitter[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”linkedin” url=”https://www.linkedin.com/in/gotmenow-soft-solutions/” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#007bb6″ follow_button=”off” url_new_window=”on”]linkedin[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”instagram” url=”https://www.instagram.com/gotmenow_soft_solutions/” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#ea2c59″ follow_button=”off” url_new_window=”on”]instagram[/et_pb_social_media_follow_network][/et_pb_social_media_follow][/et_pb_column][/et_pb_row][/et_pb_section]

    How to improve website speed – Google is making page speed a mobile ranking factor

    Posted on by
    Reply

    [et_pb_section fb_built=”1″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]

    Website Page Speed is a Mobile Ranking Factor

    [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]

     Learning how to improve website speed is going to be essential for increasing SEO ranking on mobile search. Google announced that in July 2018 website page speed will be an official ranking factor for their mobile search index. Page speed has always been a ranking factor in desk top search but this is a monumental change to their mobile index.

    [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]

    Why is website page speed important to mobile

    [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]

    Searchers using mobile devices expect websites to load at the speed of now! Mobile device usage has surpassed desktop usage and as a results mobile searches are trending in the same direction.

     

    [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]

    Google has always done everything in its power to provide an amazing experience for their searchers. Now they are focused on ranking websites that load quickly over ones that load slowly because that’s what searchers expect. Brans must learn how to improve website speed and prioritize that if they want to win in mobile search.

    [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]

    Why this page speed update is important to Google

      [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]

      • First In 2016 Google announced that they were working on a mobile first index. This means if you don’t have a mobile friendly you won’t rank as well as those who do. This “Mobliegedan” update is suppose to hit this year.
      • Second they launched Accelerated Mobile Pages(AMP) to help mobile pages  load faster and recently AMP stories to make those pages more interactive
      • Third mobile focused update is page speed as a mobile ranking factor.

      This shows us that Google’s focus on mobile is clear. If you are not taking mobile seriously then you will be in for a rude awakening. The brands who invest in mobile and page speed will be the leaders on the next iteration of search.

      Page load speed testing tools

      Here are three tools you can use to help find ways to speed up your website

      • Pingdom Tool
      • Google Page Speed Tester
      • GTMetrix

      How to optimize the four most common website speed issues

      Learning how to increase the speed of your website should be a priority regardless if you care about Google. A KISS Metrics study showed that ecommerce sites lose seven percent in conversions for every second it takes the site to load. Here are five common things preventing websites from loading quickly.

      [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]

      1. Compress images:

      Having large images that are not compressed is one of the most common issues that slow down a website. If you are working in photoshop you should always make sure that you export files that are optimized for the web.

       

      [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]

       

      • Tiny PNG: Use Tiny PNG to help compress images before you upload them to the website.
      • WP-Smush: Use the WP-Smush plug-in to optimize images on a WordPress website.

      You can also use a sprite as a single image source that is then used as a design resource for multiple images. Sprites are great

      [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]

      2. Minify CSS, HTML and JavaScript:

      It is essential to compress and clean up your website’s code. This means taking out any wasteful spaces and characters that don’t add value.  Use Gzip to compress your code.

      Other compression resources:

      • JavaScript Compressor
      • CSS Minifier

      [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]

      3. Use a Content Distribution Network (CDN):

      CDNs are used to store and server content from servers that are not your own. CDNs also allow you to server content from servers that are close to your website visitors. So if someone visits your site from Germany a good CDN will allow you to server content from a server that is close to Germany.

      Two awesome CDN companies:

      • Max CDN
      • CloudFlare

      [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]

      4. Use browser caching:

      Browser caching allows you to store content in your website visitors browser. If your content does not change often you can store it in their browser for 30 days. This is critical to making sure your website content doesn’t always have to be served from your servers.

      [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]

      Other page speed tips:

      Use AMP pages:

      Use Google’s Accelerated Mobile Pages (AMP) to server light weight pages for mobile searchers. Google did this to help people who don’t know how to improve website speed. The idea is that AMP pages are naturally optimized for speed so it takes the effort off of the site owner. Google has also launched an AMP story format that allows you to create rich media interactive pages for mobile. These pages also benefit from the high performance of the original AMP format.

      [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]

      Use a tag manager like Google Tag Manager

      Use a tag manager like Google’s GTM to store all of your website tracking code. This then allows your site to fire one tag with all the tracking codes instead of every single individual tracking tag. This allows your site to load much quicker.

      [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]

      Final thoughts

      Google has invested heavily in improving the mobile experience for their searchers. This means you should invest in learning more about how to improve website speed. Ranking well in mobile search is important if you are looking to increase website sales and traffic. Website page speed will soon be a mobile ranking factor. Use our tips above to make sure you website loads fast.

      [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_post_slider posts_number=”10″ include_categories=”2″ bg_overlay_color=”#0C71C3″ _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_post_slider][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_social_media_follow _builder_version=”4.9.10″ _module_preset=”default” text_orientation=”center”][et_pb_social_media_follow_network social_network=”facebook” url=”https://www.facebook.com/Gotmenownrp” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#3b5998″ follow_button=”off” url_new_window=”on”]facebook[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”twitter” url=”https://twitter.com/Gotmenow3″ _builder_version=”4.9.10″ _module_preset=”default” background_color=”#00aced” follow_button=”off” url_new_window=”on”]twitter[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”linkedin” url=”https://www.linkedin.com/in/gotmenow-soft-solutions/” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#007bb6″ follow_button=”off” url_new_window=”on”]linkedin[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”instagram” url=”https://www.instagram.com/gotmenow_soft_solutions/” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#ea2c59″ follow_button=”off” url_new_window=”on”]instagram[/et_pb_social_media_follow_network][/et_pb_social_media_follow][/et_pb_column][/et_pb_row][/et_pb_section]

      Digital marketing v/s Traditional marketing

      Posted on by
      Reply

      [et_pb_section fb_built=”1″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]

      What is the difference between digital and conventional marketing, and which one should you use? The age-old question on every marketer’s mind is how to choose the correct marketing type. Everything you need to know is right here.

      What is digital marketing?

      Put simply, digital marketing is using digital channels such as websites and social media as tools for marketing communication.

      If you’re using social media you will be well versed in the adverts that pop up in your stream—that’s digital marketing.

      Traditional marketing was pretty much the only sort of marketing available until the internet was developed in the 1990s.

       What is traditional marketing?

      Up until the development of the internet in the 1990’s, traditional marketing was pretty much the only type of marketing.

      [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]

      Digital marketing vs. traditional marketing: what’s the difference?

      The method through which a marketing message reaches an audience is the primary difference between digital and conventional marketing. Digital marketing, on the other hand, employs digital media such as social media and websites instead of conventional media like magazines and newspapers.

      Of course, just because something is traditional does not mean it is outdated. With the ever-increasing desire to leave the digital world, traditional marketing continues to play a vital role in people’s lives. 

      Digital marketing, on the other hand, is equally as crucial as traditional marketing, if not more so. To contact you, digital marketing exploits every touch point of your regular internet usage.

      Using the internet for several hours each day is a common occurrence in most people’s lives. Digital marketing takes advantage of this by incorporating marketing messaging into every digital channel.

       Traditional marketing: pros and cons

      Traditional marketing is sometimes devalued by marketers as a result of the rise of social media. Traditional marketing, on the other hand, continues to play an important role in the lives of consumers. Your money could be well spent if you have the budget to advertise your campaigns in magazines and on prime time television.

      Traditional marketing has become increasingly disregarded as social media has grown in popularity. Traditional marketing, on the other hand, continues to play a significant role in the lives of consumers. Your money could be well spent if you have the budget to promote your campaigns in magazines and on prime time television.

       Traditional marketing channels include:

       Outdoor (Billboards, bus/taxi wraps, posters etc)

      Broadcasting (TV, Radio etc)

      Print (Magazines, newspapers etc)

      Direct Mail (catalogues etc)

      Telemarketing (Phone, text message)

      Window display and signs

      [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]

      Pros 

      • Insightful and simple to comprehend:

      A visually attractive billboard or a compelling television commercial is a common occurrence in most people’s daily life. They’re simple to understand and frequently funny.

      • Printed marketing materials have a longer shelf life.

      If you place an advertisement in The New York Times, it will remain in the magazine until it is recycled. Which is fantastic if the customer is a serious collector.

      • More enduring

      Seeing something in person rather than on your phone increases the likelihood of remembering it. The excitement of new Super Bowl advertising or a stunning and outstanding window display is more likely to stick with you than an instagram ad that you’ll probably scroll through in seconds.

       Cons:

      • Campaigns are more difficult to evaluate.

      Traditional marketing campaigns can be measured with brand trackers, but they aren’t nearly as in-depth or clever as the tools available for digital marketing.

      • Frequently costly

      If you’re a new brand, you probably don’t have the budget for a four-page spread in Vogue. Traditional marketing will set you back a significant amount of money.

      • There is no direct contact with the customer.

      You’re more or less in the dark regarding your audience’s reaction to your marketing efforts, unlike social media marketing.

      [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]

      Digital marketing: pros and cons

       We can’t forget that we live in the internet age, no matter how effective traditional marketing is.

       “Internet users now account for 57 percent of the global population,” according to ClickZ. Every day, Americans spend an average of 6 hours and 42 minutes online. By 2021, mobile is expected to account for 73 percent of all ecommerce sales.”

      [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_image src=”https://blog.gotmenow.com/wp-content/uploads/2021/08/shutterstock_162861527.jpg” alt=”marketing” title_text=”shutterstock_162861527″ _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]

      That’s a staggering amount of time and potential for some strategic internet marketing.

      Check out Vistaprint’s Digital Marketing Guide for Small Businesses for advice on starting an effective digital marketing strategy. 

      Digital marketing channels include:

      Social media (Facebook, Instagram etc)

      Website

      Content marketing

      Affiliate marketing

      Inbound marketing

      Email marketing

      PPC (pay per click

      SEM (Search engine marketing)

      Pros:

      • More engagement options

      You can directly see what your audience thinks of your brand and marketing activities through platforms like social media. You know you’re doing something well if your marketing is being shared, appreciated, and receiving a lot of favourable feedback.

      • It’s simple to track the success of your efforts.

      In contrast to traditional marketing, the details of digital marketing tracking are quite detailed. This makes your lessons for your future round of marketing activities crystal clear.

      • Allows for more precise targeting.

      If you have the resources to target a 29-year-old female writer who likes Lizzo and Guinness, then you must be able to develop properly targeted material.

      Cons:

      • Ads on the internet can be irritating

      Consider the following scenario: you’re scrolling through your Facebook homepage, eager to see what your old school buddies are up to these days. Then you get the dreaded sponsored ad for an embarrassing disease you googled the night before. It’ll almost certainly make you despise the brand that’s doing the clever targeting.

      • Less long-term

      Digital marketing campaigns such as Google AdWords, banner ads, promotional emails, and social media ads can be transitory and ineffective. They’re intangible and easy to overlook. Your ad will be gone from your target audience’s screen if they keep scrolling or click to the next page.

      • Constantly evolves:

      There is a lot to understand in order to get the most out of your digital marketing efforts. From search engine marketing to social media, each channel usually requires its own expert to get the most bang for your dollars. A grassroots social media marketing approach, on the other hand, is a terrific place to start. For more information, see our digital marketing strategy guide.

       

      In the end, both methods of marketing offer advantages and disadvantages, but the key is to understand your individual marketing needs, financial constraints, and target demographic.

      [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_post_slider posts_number=”10″ include_categories=”2″ bg_overlay_color=”#0C71C3″ _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_post_slider][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_social_media_follow _builder_version=”4.9.10″ _module_preset=”default” text_orientation=”center”][et_pb_social_media_follow_network social_network=”facebook” url=”https://www.facebook.com/Gotmenownrp” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#3b5998″ follow_button=”off” url_new_window=”on”]facebook[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”twitter” url=”https://twitter.com/Gotmenow3″ _builder_version=”4.9.10″ _module_preset=”default” background_color=”#00aced” follow_button=”off” url_new_window=”on”]twitter[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”linkedin” url=”https://www.linkedin.com/in/gotmenow-soft-solutions/” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#007bb6″ follow_button=”off” url_new_window=”on”]linkedin[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”instagram” url=”https://www.instagram.com/gotmenow_soft_solutions/” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#ea2c59″ follow_button=”off” url_new_window=”on”]instagram[/et_pb_social_media_follow_network][/et_pb_social_media_follow][/et_pb_column][/et_pb_row][/et_pb_section]

      7 Digital Marketing Methods to Increase Organic Website Traffic

      Posted on by
      Reply

      Learn how to use marketing strategies to increase the number of people who visit your website online.

      Do you want to know how to get more people to visit your website?

      Look no further than these seven simple marketing tips if you want to increase the number of daily visitors to your website and pages.

      How to Drive Organic Website Traffic to Your Website

      1. Do Your Keyword and SEO Research

      Lay the groundwork for a high-volume traffic setting. To increase organic traffic to your website, you’ll need to improve your SEO. How well you do in a search question reflects your ability to attract an audience online. Is your company’s name at the top of the SERP (search engine results pages) for your customers to see?

      Is it easy to find, or does it stand out in the crowd?


      Getting to the top of the search engine rankings is one of the most successful ways to boost organic website traffic. However, due to the different algorithms and design practices used by the larger online community today, this is often the most difficult to master. With keyword research and review, you can diagnose the problem and come up with recommended keywords that are effective at getting leads to your sites.

      Google Trends and Google’s Keyword Tool are two apps that will help you develop your keywords. They can not only assist you in identifying the most appropriate words and phrases for your goods and services, but they can also inform you of current trends by subject or technical terms. Using these resources is a great way to get more visitors to your website for free.


      What’s the state of your metadata? Is it true that having strong metadata with high-performing keywords on your main product pages and the most popular pages on your web, as well as new blog posts, will help you rank higher in SERPs? It’s important to note that one of the most fundamental aspects of selling goods and services is that potential clients must be able to find you.

      2. Execute an Effective (yet Elegant) Web Design

      Your website design has the power to make or break your entire campaign. It’s because it’s the foundation of your online company. Your website should be the best it can be, not just to keep your doors open but also to propel your income. It should be a 24/7 salesperson and branding specialist. And if they don’t like what they see, they’ll leave your site in less than 8 seconds.

      Reasons they could quit your site quickly include:

      • The front page did not load quickly enough.
      • They were perplexed as to what you do.
      • Anything they saw bothered them.
      • The navigation was inconvenient.
      • The obtrusive features became bothersome.

      By impressing your leads with user-friendly web design, you will avoid enraging them.

      You’ll need a welcoming environment where people can hang out, explore, and take action. A digital marketing agency is a great place to start when it comes to creating a modern, robust website — or upgrading an outdated, sluggish, dull one that drives people away.

      You’ll need the following items:

      • An online benefit center that can be accessed from any computer or mobile device
      • A simple, user-friendly interface that makes it simple to access and buy goods.
      • Customer loyalty is essential in order to keep them coming back for more.
      • Get to know the real you through a diverse brand experience.
        It’s just about being present. Either you have it or you don’t.

      3. Use social media to create an online community.

      It’s time to get social now that you’ve laid the groundwork for a strong foundation of operations. This is an essential part of any holistic digital marketing campaign — and a smart way to boost website traffic.

      Set up profiles on social networking sites to let others know about your new website, products, and/or services. But first, do your homework. In terms of demographics and sharing style, each social media site is unique. When designing and executing a social media plan, it’s important to have a thorough understanding of your target audience. It’s pointless to throw darts if the dartboard isn’t even there.
      You can use social media to promote your company’s latest deals, online offers, and news. You will increase regular website traffic by engaging your community with interactive content.
      Finding and supporting the best promoters of your platforms – influencers – is an important part of increasing the effect on social media accounts. Your target audience can trust and engage with these individuals on a daily basis. Encourage them to share yours by sharing theirs (if they’re important to your brand messaging). However, don’t overdo it. They would want to repost, comment, like, and tweet frequently if you properly help and reinforce the online relationship. This is frequently a very powerful way to boost web traffic.
      SEO may sometimes be achieved by incorporating a keyword into a hashtag, longer-term, or the most commonly asked question by your customers.

      Questioning people is a common way to get them to engage with a business or brand. Users on the internet are eager to share their views on just about everything. Businesses may also borrow topics and keywords from common pages to conduct research and study the market and see what works.

      Contests are another successful way to expand your online audience on social media and boost organic traffic. People enjoy competition and enjoy being challenged. Contests can be a fun and engaging way to connect with and grow your audience while also increasing website traffic for free. From themed, specific photo contests on Instagram (ex: the silliest way to use your product) to hashtag creativity contests on Twitter (ex: funniest hashtag related to your product), contests can be a fun and engaging way to connect with and grow your audience while also increasing website traffic for free (or cheap).

      All you have to do is give a reward such as a hot new product, a gift card, or something similar. You can also create contests based on seasons, holidays, or current events. Google Trends will help you with SEO as well as building and increasing your online community on social media.

      4. Inspire Your Audience with Quality Content

      These days, content is everything to web users. Your online customers use the internet to perform research and stay in control of their finances. They don’t want to pay anything, but they know the information they need is available on the internet. When they do find just what they’re searching for, information that’s tailored to a specific problem and well-written, they’re more likely to share it with others. This added value can be extremely beneficial in terms of increasing organic traffic.

      In this way, a piece of content’s utility, shareability, and ultimate objective (whether written, video, image, or audio) distinguishes its reception from customers and its ability to perform on your website. It also persuades them that you are an expert (someone they can trust) and that they can purchase your goods.

      Do you have a blog for your company?

      Blogging is as common as it has ever been, and it is a powerful and dynamic tool to use. Getting on the blog train is a no-brainer if you’re searching for more ways to boost website traffic for free.

      When you are consistent, target pain points, and make your posts stimulating and engaging, blogging will work best for you and drive organic traffic. Use a variety of media in your posts, such as video, gifs, infographics, images, and even embedded tweets when necessary. Readers of blogs are also most involved in the morning, so plan your publishing schedule accordingly to maximize your scope.

      5. Reaching Out for a Response

      Which science law relates to digital marketing so well? There is an equal and opposite reaction to any action. As a result, if there is no response, you have not taken the appropriate action. When you aren’t getting the amount or quality of organic website traffic you want, remember that you are a person who can reach out and communicate with someone on a one-on-one basis. Going the extra mile to get those answers will open up a world of possibilities for quality lead generation, resulting in the achievement of company goals in a variety of industries.

      Many people who are attempting to establish an online reputation and increase website traffic do so by following these online networking tips…

      • Building an outstanding online Authorship profile
      • Answering questions in Quora or niche forums
      • Setting up drip email campaigns and/or automatic responses
      • Securing strategic partnerships and guest posts
        Getting to know industry influencers.

      Networking with the right people in your business will help you move your company forward and achieve new objectives. Some businesses have had a lot of success collaborating with industry influencers. If you build a good working relationship with them, it can become really mutual online, where you can both share blogs, stories, social media posts, and so on.


      It’s critical not to simply ask them to share your details. If your contact pipeline is one-sided and based on “Here’s what I’d like you to do for me,” people can easily become irritated. When it comes to building customer loyalty, industry influencers have a lot of power, but they also have a lot of power when it comes to breaking the bond.
      When reaching out for an answer for all types of strategic partners, be smart, friendly, and conscientious, and you’ll see an increase in organic traffic statistics.

      6. Social Bookmarking & Indexing

      You’ll want to give your content a boost once you’ve started publishing high-quality content. Do you want to boost your website’s traffic for free? Increase your organic website traffic instead of paying for ads by bookmarking posts and indexing pages yourself. Using these pages, you can apply keyword tags to content so that others can find similar articles quickly via a search. This also aids in the creation of stronger backlinks and the advancement of search engine rankings.
      Popular social bookmarking tools include:

      • Bitly
      • Reddit
      • Digg
      • Pinterest
      • Stumbleupon/Mix


      Using social bookmarking tools, you can build knowledge libraries that are structured, sorted, and marked with the most important keywords. You could bookmark content with recipes that you can share later if you own a restaurant or business that focuses on a specific form of a food product. This is ideal for holiday material.

      Social bookmarking is an easy and reliable digital marketing strategy regardless of the business.

      7. Build a Reputable Backlink Profile

      To create a solid backlink profile, you must understand the difference between a good link and a poor link. Obtaining links from websites with high domain authority ensures that your business can benefit from each connection. This is referred to as a “strong connection.”Any connection from a low-domain-authority source or an untrustworthy location, on the other hand, could actually lower your search engine rankings.

      To drive organic website traffic, it’s best to create a profile of backlinks from high-quality, related sites. Finding more influential business influencers is one of the easiest ways to do this. Take the initiative to complete this mission on a regular basis. To find certain high-quality relevant pages and trustworthy promoters, conduct web searches and dig deep into various social media channels.
      When was the last time you went through your website’s links and made a thorough edit? When it comes to improving the performance of your backlinks and keywords, this is a general best practice. It’s also a fantastic way to locate broken or inactive ties!

      Start Driving Traffic to Your Site

      Start using these seven digital marketing strategies today if you’re serious about getting your website noticed and generating more leads. Pick one or two and get started. Begin developing your strategy and plan and get started right away. Add a few more to your plan when you see progress. In no time, you’ll see the advantages!


      Facebook


      Twitter


      Instagram


      Linkedin

      7 Digital Marketing Methods to Increase Organic Website Traffic

      Posted on by
      Reply