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How To Improve Website Loading Speed?

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Why it is important to Improve Website loading Speed?

Page loading time is obviously an important part of any website’s user experience. And many times we’ll let it slide to accommodate better aesthetic design, new nifty functionality or to add more content to web pages. Page loading speed is a measurement of how fast the content on your page loads. Page speed can be described in either “page load time” , No matter how you measure it, a faster page speed is better. Many people have found that faster pages both rank and convert better. Well, according to statistics, half of us don’t even wait two seconds for website content to pop up!

Where its effects?

Website speed is the first impression you ever make for customers, readers, and website visitors which makes an instant judgement about you and your website. If your website loads fast, you’ve instantly made a strong first impression. It’s a quick-win for user experience! If it loads fast, your new visitor is immediately happy.

Gomez.com recently did a study which suggested that over half of internet users expect a website to load within 2 seconds. Any longer than that, and they may start tapping their watch, getting frustrated, and preparing to click away from your site to see if one of your competitors offers an e-commerce experience with a better page load performance.

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How Its helps in SEO?

Google has indicated site speed (and as a result, page speed) is one of the signals used by its algorithm to rank pages. (https://webmasters.googleblog.com/2010/04/using-site-speed-in-web-search-ranking.html). A slow page speed means that search engines can crawl fewer pages using their allocated crawl budget, and this could negatively affect your indexation.

Google’s latest research shows that the chance of a bounce increases 32% when the page load time goes from 1s to 3s. 1s to 5s increases the chance to 90% and if your site takes up to 10s to load, the chance of a bounce increases to 123%. That’s incredible. For search engines, better results and performance is a sign of a healthy site that pleases customers and therefore should be rewarded with a higher ranking.

How to improve website page speed through image compression

Steps to Decrease Loading speed:

  • Decrease HTTP Requests:

    By decreasing HTTP Request means decrease in css and js files, less use of queries in loading time, the less number of images used the faster web pages loads. These all combines together and hit server for each resource so, lesser the resource hits make faster the page load.

     

    • Merging CSS/JS Files:
      Rather than forcing the browser to retrieve multiple CSS or Javascript files to load, try combining your CSS files into one larger file (same for JS). While this can be challenging if your stylesheets and scripts vary from page to page, managing to merge them will ultimately help your load times in the long run.
    • Use queries to only load what’s needed:
      If you find that you only need to load certain images on desktop or need to run a specific script on mobile only, using conditional statements to load them can be a great way to increase speed. This way, you aren’t forcing the browser to load a variety of scripts or images that won’t be useful for certain devices or view ports.
    • Reduce the number of images you use:
      If you find some of your pages are fairly image-heavy, try removing some, especially if their file sizes are big. This may not only help reduce image HTTP requests but may improve your UX by removing distracting images that don’t correspond to your written content.
    • CSS Sprites:
      When applicable, combining images you use fairly often across your website into one sprite sheet and accessing the images using CSS background-image and background-position prevents your browser from constantly trying to retrieve several images every time certain pages on your site load. This way, the browser only retrieves the one that you can use multiple times on the page by properly positioning the right image into view for each area of the page.
  • Compress Images & Optimize Files:

    Be sure that your images are no larger than they need to be, that they are in the right file format (PNGs are generally better for graphics with fewer than 16 colors while JPEGs are generally better for photographs) and that they are compressed for the web.

    Use CSS sprites to create a template for images that you use frequently on your site like buttons and icons. CSS sprites combine your images into one large image that loads all at once (which means fewer HTTP requests) and then display only the sections that you want to show. This means that you are saving load time by not making users wait for multiple images to load.

    When it comes to what file extensions you should use for what, use this as a basic formula:

    • SVG is suitable for vector images you want to receive a high amount of detail in.
    • Certain icons can utilize font libraries such as Font Awesome to render certain graphics rather than saving out individual images.
    • PNG should be used for images you need transparent background behind, such as a circular image of a person or Facebook’s ‘F’ logo.
    • JPG is best for photographs or anything where fine detail is less important.

    While images will still take up the majority of your HTTP requests, optimizing them and your other assets will ultimately keep the sizes of them down and increase your website’s overall performance.

  • Leverage browser caching:

    Browsers cache a lot of information (stylesheets, images, JavaScript files, and more) so that when a visitor comes back to your site, the browser doesn’t have to reload the entire page. e. Then set your “expires” header for how long you want that information to be cached. In many cases, unless your site design changes frequently, a year is a reasonable time period. Google has more information about leveraging caching here.

  • Utilize CDNs & Remove Unused Scripts/Files:
    • A CDN is a collection of web servers distributed across multiple locations so content can be more efficiently delivered to users. CDNs are typically used for static content or files that do need to be touched once uploaded.
    • Servers are selected based upon the user’s measure of network proximity. For example, the server with the quickest response time and/or fewest network hops is chosen.
    • Larger companies tend to own their own CDN, while medium-sized businesses will use a CDN provider such as EdgeCast.
    • Smaller companies may find a CDN unnecessary or outside of their budget, so using utilizing websites such as CNDjs which has a library of JS and CSS files and frameworks can help you prevent hosting certain files on your own servers while increasing their load time.
    • While the easiest (yet most time consuming) thing is to have your developer go through your website and check each page, there are a few tools such as UnCSS which can remove unused styles from your website and decrease the size of your CSS file.
  • HTML Standards and Code Formatting:

    Its important to maintain HTML code as per HTML5 Standards because due to that we use structural format to place our code as well as he use of elements and tags are restricted as per our need and unnecessary elements will be removed for page. which is good for page rating and formatting.

  • Removing unnecessary script and css in sub pages.
  • Reduce redirects.

 

Some Tools to get your website performance:
  • Page speed insight:
    This classic displays a page speed score between 0 and 100 and gives you all the keys and advices to improve your page load.
  • Webpage Test:
    This Google tool offers a free speed test providing charts about page speed optimization.
  • Yslow:
    This plugin quickly shows you how your website is performing and gives you insights to improve your site speed.
  • YUI Compressor:
    This tool will help you compress your code by minimizing JavaScript and CSS.

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Improve Core Web Vitals & Load Speed

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What can lower your Page Speed?

  • Your host: you get what you paid. In the long run, a cheap offer can damage your page speed. Pick the right host that fit to your business size.
  • Too large images: images which are too heavy to load can really lower your page speed. It is often due to extra data included in the comments or to a lack of compression. Prefer PNG for images that do not require high details like logos and JPEG for photos.
  • External embedded media: external media like videos are highly valuable but can largely lower you load time. To gain some load time, host the videos on your own server.
  • Unoptimized browser, plugins and app: you should test your website on all browsers since they do not load your site in the same way. Moreover, apps like Flash can seriously lower your page speed.
  • Your theme: some highly designed themes containing a lot of effects can penalized your load page.
  • Widgets: some social buttons or comment areas can have an impact of your page speed.
  • Double-barreled code: if your HTML/CSS is not efficient or too dense, it will lower your page speed.

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How to Optimize CSS to Improve Website Loading Speed

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Why we need a faster website?

1.    Visitors have less patience. Generally, if a website takes more than 2 seconds, it will start losing visitors.

2.    Faster websites also perform better in Google search engine.

3.    User’s experience is improved significantly with a faster website.

4.    Conversion rates skyrocket thanks to a faster website.

 

If you are still not convinced, let’s take a look at numbers. If your website loads more than 3 seconds, 40% of the visitors will leave. Not only that, almost half of the visitors expect the site to load under 2 seconds. What’s next? Even 79% of shoppers don’t like a slow eCommerce website, and they are likely to share their experience with their friends. In short, it is important to make your website as fast as possible. If you are starting as a blogger, you also need to understand that speed is as important as the content you post.

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Tips to Optimize CSS to Improve Website Loading Speed

CSS is not a programming language. It is style sheet language, or we can say it is a markup language. So, how do you optimize it? Let’s get started.

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1. Remove unnecessary code

CSS code can be written in many ways. This means you can perform the same desired result by writing it differently. Also, many developers write CSS code twice for an element. This can lead to a cluster. The best way to solve it to use a tool that detects unnecessary code.

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2. Image Sprites

Images play an important role on a webpage. For developers, it is just impossible to ignore images. However, they can be optimized, thanks to image sprites. Image sprites is a simple technique by which images are mashed up into one file, eventually reducing your CSS file size. In return, your page load time also decreases considerably.

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3. Minify CSS

Minification is a process of CSS code. It is a very effective technique used in web development. By using this technique, you can compress CSS code. It deletes all the unnecessary white space. You can find tons of CSS minification tool online.

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Let’s take a look at an example.

 

#lione {
font-size: 2em;
color: steelblue;
}

#first {
font-size: 1em;
color: red;
}

#linext {
font-size: 2em;
color: black;
}

#next {
font-size: 1em;
color: orange;
}

#lithird {
font-size: 2em;
color: blue;
}

#third {
font-size: 1em;
color: pink;
}

#lilast {
font-size: 2em;
color: brown;
}

#one {
font-size: 1em;
color: green;
}

 

That’s an unminified CSS code. Let’s minify it with the tool that we have provided.

 

#lione{font-size:2em;color:#4682b4}#first{font-size:1em;color:red}#linext{font-size:2em;color:#000}#next{font-size:1em;color:orange}#lithird{font-size:2em;color:#00f}#third{font-size:1em;color:pink}#lilast{font-size:2em;color:brown}#one{font-size:1em;color:green}

 

Look’s unreadable, right? But, it does its work. Also, the code can also be minified using the other tools. So, there is nothing to worry.

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4. Optimize CSS Performance

Whenever a page loads, HTTP requests go to the server. So, if your website makes a CSS request, it will send another HTTP request. This means that there will be multiple CSS requests to the server, slowing the website considerably. The solution is to combine all the separate CSS files into one file and then server it to the user. This will make the website download at once and will stop the browser sending multiple requests to the server.

Even though, it has been fixed with the new and improved HTTP/2, combining CSS into one file can improve your website loading time.

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5. Load CSS and JavaScript after everything else loads

One of the best ways to improve site speed

is to put both CSS and JavaScript at the bottom of your HTML page. This will make both of them load at the last moment when a user requests a website. By then, the website will load above the fold ensuring fast loading time. The user will be able to see the page load fast, and not leave it. Technically, the page is still loading, but that will not interfere with the user experience until and unless the visitor scrolls down fast.

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6. Keep it Simple Stupid

The last point that we want to discuss is KISS. KISS technique dictates that you should always try for simplicity rather than complexity. The end goal is to write CSS that is easy to read, non-repetitive, error-free, and is well organized. All of these points will ensure that your CSS code is optimized from the start. Also, if you feel, rewriting the CSS code, you can always do it as it will surely optimize it.

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What else you can do?

Improving your website loading require optimization at various level. This means that you need to do a lot more than just optimizing your CSS code. You also need to optimize the other code in your website. Also, you can CDN to improve loading time further. Caching is also a great option and should be enabled from the start.

Speed optimization is an ongoing process. It starts from the time you start developing your website. Even when you upload an image to your website, you need to make sure that the image is optimized correctly. One poorly optimized image can make your site slow by a significant margin.

 

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Speed up your PHP code to improve website performance

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7 Digital Marketing Methods to Increase Organic Website Traffic

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Learn how to use marketing strategies to increase the number of people who visit your website online.

Do you want to know how to get more people to visit your website?

Look no further than these seven simple marketing tips if you want to increase the number of daily visitors to your website and pages.

How to Drive Organic Website Traffic to Your Website

1. Do Your Keyword and SEO Research

Lay the groundwork for a high-volume traffic setting. To increase organic traffic to your website, you’ll need to improve your SEO. How well you do in a search question reflects your ability to attract an audience online. Is your company’s name at the top of the SERP (search engine results pages) for your customers to see?

Is it easy to find, or does it stand out in the crowd?


Getting to the top of the search engine rankings is one of the most successful ways to boost organic website traffic. However, due to the different algorithms and design practices used by the larger online community today, this is often the most difficult to master. With keyword research and review, you can diagnose the problem and come up with recommended keywords that are effective at getting leads to your sites.

Google Trends and Google’s Keyword Tool are two apps that will help you develop your keywords. They can not only assist you in identifying the most appropriate words and phrases for your goods and services, but they can also inform you of current trends by subject or technical terms. Using these resources is a great way to get more visitors to your website for free.


What’s the state of your metadata? Is it true that having strong metadata with high-performing keywords on your main product pages and the most popular pages on your web, as well as new blog posts, will help you rank higher in SERPs? It’s important to note that one of the most fundamental aspects of selling goods and services is that potential clients must be able to find you.

2. Execute an Effective (yet Elegant) Web Design

Your website design has the power to make or break your entire campaign. It’s because it’s the foundation of your online company. Your website should be the best it can be, not just to keep your doors open but also to propel your income. It should be a 24/7 salesperson and branding specialist. And if they don’t like what they see, they’ll leave your site in less than 8 seconds.

Reasons they could quit your site quickly include:

  • The front page did not load quickly enough.
  • They were perplexed as to what you do.
  • Anything they saw bothered them.
  • The navigation was inconvenient.
  • The obtrusive features became bothersome.

By impressing your leads with user-friendly web design, you will avoid enraging them.

You’ll need a welcoming environment where people can hang out, explore, and take action. A digital marketing agency is a great place to start when it comes to creating a modern, robust website — or upgrading an outdated, sluggish, dull one that drives people away.

You’ll need the following items:

  • An online benefit center that can be accessed from any computer or mobile device
  • A simple, user-friendly interface that makes it simple to access and buy goods.
  • Customer loyalty is essential in order to keep them coming back for more.
  • Get to know the real you through a diverse brand experience.
    It’s just about being present. Either you have it or you don’t.

3. Use social media to create an online community.

It’s time to get social now that you’ve laid the groundwork for a strong foundation of operations. This is an essential part of any holistic digital marketing campaign — and a smart way to boost website traffic.

Set up profiles on social networking sites to let others know about your new website, products, and/or services. But first, do your homework. In terms of demographics and sharing style, each social media site is unique. When designing and executing a social media plan, it’s important to have a thorough understanding of your target audience. It’s pointless to throw darts if the dartboard isn’t even there.
You can use social media to promote your company’s latest deals, online offers, and news. You will increase regular website traffic by engaging your community with interactive content.
Finding and supporting the best promoters of your platforms – influencers – is an important part of increasing the effect on social media accounts. Your target audience can trust and engage with these individuals on a daily basis. Encourage them to share yours by sharing theirs (if they’re important to your brand messaging). However, don’t overdo it. They would want to repost, comment, like, and tweet frequently if you properly help and reinforce the online relationship. This is frequently a very powerful way to boost web traffic.
SEO may sometimes be achieved by incorporating a keyword into a hashtag, longer-term, or the most commonly asked question by your customers.

Questioning people is a common way to get them to engage with a business or brand. Users on the internet are eager to share their views on just about everything. Businesses may also borrow topics and keywords from common pages to conduct research and study the market and see what works.

Contests are another successful way to expand your online audience on social media and boost organic traffic. People enjoy competition and enjoy being challenged. Contests can be a fun and engaging way to connect with and grow your audience while also increasing website traffic for free. From themed, specific photo contests on Instagram (ex: the silliest way to use your product) to hashtag creativity contests on Twitter (ex: funniest hashtag related to your product), contests can be a fun and engaging way to connect with and grow your audience while also increasing website traffic for free (or cheap).

All you have to do is give a reward such as a hot new product, a gift card, or something similar. You can also create contests based on seasons, holidays, or current events. Google Trends will help you with SEO as well as building and increasing your online community on social media.

4. Inspire Your Audience with Quality Content

These days, content is everything to web users. Your online customers use the internet to perform research and stay in control of their finances. They don’t want to pay anything, but they know the information they need is available on the internet. When they do find just what they’re searching for, information that’s tailored to a specific problem and well-written, they’re more likely to share it with others. This added value can be extremely beneficial in terms of increasing organic traffic.

In this way, a piece of content’s utility, shareability, and ultimate objective (whether written, video, image, or audio) distinguishes its reception from customers and its ability to perform on your website. It also persuades them that you are an expert (someone they can trust) and that they can purchase your goods.

Do you have a blog for your company?

Blogging is as common as it has ever been, and it is a powerful and dynamic tool to use. Getting on the blog train is a no-brainer if you’re searching for more ways to boost website traffic for free.

When you are consistent, target pain points, and make your posts stimulating and engaging, blogging will work best for you and drive organic traffic. Use a variety of media in your posts, such as video, gifs, infographics, images, and even embedded tweets when necessary. Readers of blogs are also most involved in the morning, so plan your publishing schedule accordingly to maximize your scope.

5. Reaching Out for a Response

Which science law relates to digital marketing so well? There is an equal and opposite reaction to any action. As a result, if there is no response, you have not taken the appropriate action. When you aren’t getting the amount or quality of organic website traffic you want, remember that you are a person who can reach out and communicate with someone on a one-on-one basis. Going the extra mile to get those answers will open up a world of possibilities for quality lead generation, resulting in the achievement of company goals in a variety of industries.

Many people who are attempting to establish an online reputation and increase website traffic do so by following these online networking tips…

  • Building an outstanding online Authorship profile
  • Answering questions in Quora or niche forums
  • Setting up drip email campaigns and/or automatic responses
  • Securing strategic partnerships and guest posts
    Getting to know industry influencers.

Networking with the right people in your business will help you move your company forward and achieve new objectives. Some businesses have had a lot of success collaborating with industry influencers. If you build a good working relationship with them, it can become really mutual online, where you can both share blogs, stories, social media posts, and so on.


It’s critical not to simply ask them to share your details. If your contact pipeline is one-sided and based on “Here’s what I’d like you to do for me,” people can easily become irritated. When it comes to building customer loyalty, industry influencers have a lot of power, but they also have a lot of power when it comes to breaking the bond.
When reaching out for an answer for all types of strategic partners, be smart, friendly, and conscientious, and you’ll see an increase in organic traffic statistics.

6. Social Bookmarking & Indexing

You’ll want to give your content a boost once you’ve started publishing high-quality content. Do you want to boost your website’s traffic for free? Increase your organic website traffic instead of paying for ads by bookmarking posts and indexing pages yourself. Using these pages, you can apply keyword tags to content so that others can find similar articles quickly via a search. This also aids in the creation of stronger backlinks and the advancement of search engine rankings.
Popular social bookmarking tools include:

  • Bitly
  • Reddit
  • Digg
  • Pinterest
  • Stumbleupon/Mix


Using social bookmarking tools, you can build knowledge libraries that are structured, sorted, and marked with the most important keywords. You could bookmark content with recipes that you can share later if you own a restaurant or business that focuses on a specific form of a food product. This is ideal for holiday material.

Social bookmarking is an easy and reliable digital marketing strategy regardless of the business.

7. Build a Reputable Backlink Profile

To create a solid backlink profile, you must understand the difference between a good link and a poor link. Obtaining links from websites with high domain authority ensures that your business can benefit from each connection. This is referred to as a “strong connection.”Any connection from a low-domain-authority source or an untrustworthy location, on the other hand, could actually lower your search engine rankings.

To drive organic website traffic, it’s best to create a profile of backlinks from high-quality, related sites. Finding more influential business influencers is one of the easiest ways to do this. Take the initiative to complete this mission on a regular basis. To find certain high-quality relevant pages and trustworthy promoters, conduct web searches and dig deep into various social media channels.
When was the last time you went through your website’s links and made a thorough edit? When it comes to improving the performance of your backlinks and keywords, this is a general best practice. It’s also a fantastic way to locate broken or inactive ties!

Start Driving Traffic to Your Site

Start using these seven digital marketing strategies today if you’re serious about getting your website noticed and generating more leads. Pick one or two and get started. Begin developing your strategy and plan and get started right away. Add a few more to your plan when you see progress. In no time, you’ll see the advantages!


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7 Digital Marketing Methods to Increase Organic Website Traffic

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4 Free Methods to Excel at Digital Marketing on a Budget

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When looking at all of the financial resources that larger brands have at their disposal, it’s easy for small businesses to become discouraged. However, just because you don’t have a six- or seven-figure marketing budget doesn’t rule out the possibility of success.
Digital marketing can quickly become prohibitively expensive. It’s not unusual for major corporations to spend thousands of dollars per day on advertising and content. A large budget, on the other hand, is by no means a requirement for success.

The following budget-friendly marketing tips will help you achieve similar results at a fraction of the cost if you’re willing to be strategic and use your head.

1. Make an investment in guest blogging.

Guest blogging is one of the most effective techniques. It is the single most cost-effective marketing investment you can make, regardless of which side you’re on.
According to Jessica Moreno of Active Web Group

“Blog readers are usually very loyal, particularly when it comes to popular niche blogs.”

Start by studying the most popular and influential blogs in your industry, then reaching out to the owners and asking if they’re looking for contributors. Your word would be trustworthy if you guest write on reputable blogs because readers already trust the site, and you will gain exposure.


You may also invite guest bloggers to contribute to your blog. The main advantage is that you can publish free content without having to do any job. This not only saves you money, but it also saves you time spent writing, copyediting, and publishing.

2. Form alliances with influencers

As you can see, collaborating with others and pooling resources has a lot of advantages.
Influencers are simply ordinary people with charismatic identities and large social media followings. These people have a lot of clout in their fields, and they can use it to collaborate with brands who are willing to give something in return.

3. Make Use of Free Resources

There are several free resources available on the internet. If you really want to stretch and dollar as far as possible, you need to use the right ones. Are you familiar with the HARO platform.

for example,

Help a Reporter Out is the name of a network that links journalists with brands in order to get stories written.
If you ever have a good story that could really help your brand get some positive attention, this is something you could do.

There are also other tools and resources available online. You can automate and streamline just about everything these days, from social listening to content marketing. Here are a couple that are worth revisiting.

Velocity, a fintech startup, has raised $10.3 million in a seed round led by Valar Ventures.

4. Experiment with new social media platforms

It’s not always easy for younger brands – or even smaller, existing brands – to gain popularity on well-known social media platforms like Facebook. Try investing in newer social networks that aren’t already oversaturated in your niche if you want to get the best return on your marketing investment. This will help you stand out from the crowd and form meaningful connections with your followers.


Finally, the budget does not define you.
It’s past time to stop thinking about digital marketing in terms of how much money you have. The amount of money you have doesn’t have to be a determining factor in your success. You can and can achieve positive results by making strategic decisions and spending your money wisely.


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