When looking at all of the financial resources that larger brands have at their disposal, it’s easy for small businesses to become discouraged. However, just because you don’t have a six- or seven-figure marketing budget doesn’t rule out the possibility of success.
Digital marketing can quickly become prohibitively expensive. It’s not unusual for major corporations to spend thousands of dollars per day on advertising and content. A large budget, on the other hand, is by no means a requirement for success.
The following budget-friendly marketing tips will help you achieve similar results at a fraction of the cost if you’re willing to be strategic and use your head.
1. Make an investment in guest blogging.
Guest blogging is one of the most effective techniques. It is the single most cost-effective marketing investment you can make, regardless of which side you’re on.
According to Jessica Moreno of Active Web Group
“Blog readers are usually very loyal, particularly when it comes to popular niche blogs.”
Start by studying the most popular and influential blogs in your industry, then reaching out to the owners and asking if they’re looking for contributors. Your word would be trustworthy if you guest write on reputable blogs because readers already trust the site, and you will gain exposure.
You may also invite guest bloggers to contribute to your blog. The main advantage is that you can publish free content without having to do any job. This not only saves you money, but it also saves you time spent writing, copyediting, and publishing.
2. Form alliances with influencers
As you can see, collaborating with others and pooling resources has a lot of advantages.
Influencers are simply ordinary people with charismatic identities and large social media followings. These people have a lot of clout in their fields, and they can use it to collaborate with brands who are willing to give something in return.
3. Make Use of Free Resources
There are several free resources available on the internet. If you really want to stretch and dollar as far as possible, you need to use the right ones. Are you familiar with the HARO platform.
for example,
Help a Reporter Out is the name of a network that links journalists with brands in order to get stories written.
If you ever have a good story that could really help your brand get some positive attention, this is something you could do.
There are also other tools and resources available online. You can automate and streamline just about everything these days, from social listening to content marketing. Here are a couple that are worth revisiting.
Velocity, a fintech startup, has raised $10.3 million in a seed round led by Valar Ventures.
4. Experiment with new social media platforms
It’s not always easy for younger brands – or even smaller, existing brands – to gain popularity on well-known social media platforms like Facebook. Try investing in newer social networks that aren’t already oversaturated in your niche if you want to get the best return on your marketing investment. This will help you stand out from the crowd and form meaningful connections with your followers.
Finally, the budget does not define you.
It’s past time to stop thinking about digital marketing in terms of how much money you have. The amount of money you have doesn’t have to be a determining factor in your success. You can and can achieve positive results by making strategic decisions and spending your money wisely.