[et_pb_section fb_built=”1″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]Optimization of site performance is a big deal. It involves multiple aspects to take care of and many of them depend on the site itself, its complexity and elements. However, there is also a set of common optimization methods that work for any site. So if you don’t know where to start or have not identified the pain points yet, you can try the best practices that we’ll have a look at below. So here is the blog about speed up the web app.
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1. Integrate CDN
Content Delivery Network (aka CDN) is an awesome tool to integrate into your site as it can greatly speed up the content delivery for you. Because it is a network of distributed servers, a CDN locates the server that is the nearest to the user and deploys it to deliver content. In this way, the content goes a shorter way and provides a much better user experience.
[/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]In addition to speeding up content delivery, many CDNs come with a bunch of other features that improve the site performance: image optimization, minifying CSS, code restructuring. The only possible flaw of integrating a CDN is the cost but, considering all the potential benefits, it will most probably be worth it. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]
2. Compress your files for speed up web app
How many files do you think are there on your website? Probably, a lot. And every file takes some time to load.
The thing is, the bigger the file is, the longer it will load. As a result, the site loads in a horribly slow manner and annoys the users. To resolve the problem of big bulky files, compress them and enjoy the faster performance!
For file compression, we recommend using the Gzip tool, as one of the most trusted out there. Gzip claims to reduce the file size by up to 70% and brings significant improvements to the performance.
[/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]There are numerous ways to enable Gzip and they will depend on your site. For example, you can either enable Gzip in .htaccess file or simply use plugins. For proper Gzip installation, consult your developers. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]
3. Use lazy loading
Every website contains a certain number of media files (i.e. images, videos, audio files) and the loading of each element takes quite a while. While compression is one of the best methods to battle this problem, there is one more way to boost media file loading and deliver a better user experience.
[/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]The lazy loading design pattern makes the media file load only when it enters the viewpoint of the user. That means, when the user opens a page, it will not load all media files at once but only those that are on top of the page. And, as the user scrolls down, the page will load more files.
This technique greatly saves the bandwidth and, at the same time, provides a seamless user experience. Lazy loading also gets rid of unnecessary code execution and cuts down the memory usage. You can also separate your code in different bundles so that different pages contain only chunks of the code. In this way, the browser will load only those pieces of code where the user is at. And this will improve the speed of web app.
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When your site downloads a JavaScript or CSS file, an HTTP request is sent to the server. The more requests are sent, the slower the performance gets. To battle the issue, you can combine and minify your files to reduce the number of HTTP requests and thus, improve the performance.
Minifying includes the elimination of whitespaces, unnecessary lines of code or line breaks. To perform this procedure, use one of the available plugins like WP Rocket or WillPeavy. And is improve the speed of web app.
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5. Optimize the database for speed up web app
Database optimization may be the bottleneck of your site performance. While there are many aspects to focus on, the most common ones are:
MySQL queries optimization: use tools like EverSQL Query Optimizer to fine-tune the MySQL queries and also get useful recommendations,
Indexing: the method allows for faster row selection and sorting,
Memory capacity: if there is not enough memory, it will slow down the performance so you might want to look for a more powerful hosting solution.
Note that database optimization will depend on your site too. For some websites (i.e. e-commerce platforms), there are unique issues to deal with so you need to perform an audit first to identify all the problem areas that call for optimization. And will speed up the web app.
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Every time the user lands on the page, the browser will load its content – and it will do so every time a new query appears. Now, can you imagine how many users visit your site every day and how many times the browser has to load the content of the page?
To prevent the site from loading the same content for the returning users and to save some time on loading, enable browser caching. As for the new users, the site will still load the content from scratch as new users have an empty cache. Nevertheless, full browser caching can boost the site speed from 2.6 ms to 1 (or even 0.9) so it’s highly recommended to use it. Will speed up the web app.
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One of the key requirements for modern websites is the quality of performance. The speed of site loading has an impact on the users’ behavior: whether they will stay on the site or leave it.
There are many tools for creating static websites. We chose Gatsby for one of our projects and the final product turned out to be a really high-quality and well-performing site.
[/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]Gatsby is a static site generator. The framework uses preliminary loading: when the user opens the homepage, the browser, acting in the background mode, loads the data that is needed to display the other pages of the site that are linked to the homepage. A website built with Gatsby is a React application so it loads only the data about the difference between the pages and not the page in full. During the transitioning between the pages, the virtual DOM is updated. In this way, the user enjoys a high speed of loading and smooth website performance. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]Gatsby also supports PWA and this is the reason the websites built on Gatsby can run in offline mode. As well, the PWAs can be installed on mobile devices like smartphones and tablets. And will speed up the web app.
For better performance optimization, Gatsby uses its native React component called gatsby-image. As well, Gatsby utilizes different plugins that do the following:
Adjustment of the loaded image size to the screen resolution
Lazy loading: minimizes bandwidth and speeds up the initial loading time
Use WebP compressed images
Gatsby is a really convenient tool for creating modern websites with almost immediate loading, support of PWA and work in offline mode.
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Building your own website is nothing new in 2021. Creating a website 20 years ago would be such a big deal as it was a multi-step operation. You need to gather customer’s requirement (i.e: research website goals), planning, designing, developing, testing, and maintenance.
Today, building a custom website from a framework is a luxury as it is very expensive and it takes a long time due to its nature of multi-step operation. We have started to see the trend of building a website using a website builder since 2013. We have approximately over 50 website builders altogether, and Wix is the number one website builders following by Webflow, Editor X, Squarespace, Shopify, Elementor, etc.
Wix has the most active user to this day, more than 180 million users in 190 countries. Many people choose website builder like Wix over WordPress and custom website simply because of its ease of use. Wix is super easy to use and anyone can build a free website with Wix. However, due to its easy customizibility, people tend to put many unnecessary features that Wix offers, in which slow their website speed down. How can you improve the website speed?
Update: The methods used in this article can be appplied to any other website builders out there, and certainly is Editor X.
Website speed has relatively high impact on website SEO. When your website takes too long to load, users tend to click back. Hence, your high Bounce Rate. Google assesses your page speed and rank you in the search engine, the faster your site loads, the higher the rank.
In this article, Socialectric will show you the top 5 important steps that you can use to improve your Wix website speed (or any website speed)! But first, make sure you test your Wix website with Wix Website Speed Test to see how good/bad your site speed is. If your website can loads around 3 seconds, then you’re all good. You can also use SpeedTest tool to test your local Internet.
Important: Wix uses a Content Delivery Network which is an interconnected system of cache servers in different geographical locations. Web content is delivered from the closest cache server. This system allows your site to load faster.
[/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]Wix currently tests and offers support for the following mobile devices and browsers:
Supported operating systems on mobile devices
iPhone: iOS 12 and above (iPhone 6 and above)
Android: 9.0 and above
Supported browsers on mobiles devices
Google Chrome | Safari
“You should keep in mind that some design decisions, which seemingly enhance visitor experience may affect your page loading time. Having said that, there are ways to optimize the usage of these features to create a stunning looking and high performing site.” – Wix
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GTMetrix is a website performance analytics tool, powered by Lighthouse, delivering page performance test results that better reflect the user’s perception of how fast their websites are loading. Google Lighthouse is an open-source, automated tool for measuring the quality of web pages.
Whether you are using Wix or any other platforms, GTMetrix is currently the most popular website performance testing tool out there. It is free and their reports are very comprehensive and easy to follow.
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Wix offers automatic image optimization where you can upload a 25MB file size and Wix will resize the images for you on their end. However, we did not see much improvement on our Wixsite, so we took the matter into our own hand and optimize our images before uploading them to Wix server.
We use tinyjpg and tinypng to optimize our images. They will talk more about different image extension types later. You only need to upload your chosen images to them, and they will compress your images as small as possible but also keep its quality. Images that are typically under 300Kb seems to improve site speed significantly.
[/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]Before you start modifying your images, make sure you’ve chosen the best file type. There are several types of files you can use:
PNG – produces higher quality, lossless, and transparent background images, but also has a larger file size
JPG – uses lossy and lossless optimization. You can adjust the quality level for a good balance of quality and file size
SVG – Scalable Vector Graphics (SVG) is an Extensible Markup Language (XML)-based vector image format for two-dimensional graphics with support for interactivity and animation. SVG image remains crisp and clear at any resolution or size
?We know that you or your clients want a super duper website with all these flashy animation on your texts and images. However, it is also the number one culprit that slow your website down.
If you want to make your website not as boring and still able to use animation, we suggest that you don’t add any animation on the above the fold (the section that loads first when your visitors come to your page) and only add one animation for every whole section (not different animation per line of text).
This way, you can optimize the page speed when your visitors first land on your homepage. When they scroll down, each section will animate to the screen which makes the website more interactive.
In late 2020, Wix released their new scroll animation that applies to strip background images.
Technical tips: Wix’s built-in animations are JavaScript presets that are added to your site when you choose an animation for an element. JavaScript breaths life to your design, but it is often heavy. Wix does not provide the option to minify your JavaScript so you have to be mindful of what you should add to avoid speed issues.
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Wix store market has more than 300 web apps for you to choose. If you can’t find the right app for your needs, you can also modify the source code with Wix Velo (formerly known as Wix Corvid). However, one main thing with this is that you are risking losing your page speed.
[/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]External applications don’t use Wix server, such as social media widgets, and they tend to eat up a lot of resources on your website. In addition, Wix caching also turns off when there is an unoptimized code (You can turn caching on automatically if you are a developer)
It takes a lot of time and resources to try to debug the problems with the code redesign the whole page again, so we will choose the latter. Don’t add random codes or use market apps if you are not sure how they affect your site loading speed.
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4. Fonts
Another culprit is the fonts. Most new Wix users or amateur website developers tend to use many fonts to make their websites look good. They cannot be more wrong. It makes their website more clutter and unorganized.
[/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]Branding is the most important aspect of your company. When you build a brand, you tend to stick to two typefaces (or fonts for simplicity sake). One font is used for your title/headline, and the other one will be used for your description. Too many fonts used causes your site to look unreadable and less professional. Two fonts make it look sleek, clean, and light for your website.
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Such as design elements and videos. They can make your website very interactive and beautiful, but they will cost you a lot of loading speed. Try to use texts as much you can, and may GIF instead of videos if you are trying to show a mini tutorial, they are a lot lighter.
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Conclusion
There you have it, our top 5 steps that you can use right away to optimize your Wix website speed in under 20 minutes. Here is a quick recap: Make sure you check if you meet the supported operating system & supported browser that Wix requires for optimal speed. Use Wix speed test to get more accurate result.
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Are you seeking for an app to help you build your client base and enhance your revenue? Why hunt for these features separately when you can get a fantastic app that has everything you need in one place? That is, indeed, a dhamaka for you. Do you want to learn more about this whatsapp marketing software Whatso? Continue reading the article.
Whatso’s WhatsApp Marketing Software is a mass messaging solution that lets you send WhatsApp messages to thousands of people at once. Whatso is a user-friendly WhatsApp marketing tool that lets you send bulk messages to potential clients using photographs, documents, and PDF attachments.
Unsolicited communications are not supported by WhatsApp Messenger. As a result, using a WhatsApp Marketing tool to reach out to your consumer base is a good idea. Whatso is a tool that allows businesses to effortlessly and cost-effectively engage with their customers.
The cost of WhatsApp Marketing Software starts at $29 (about ?. 2000). This guarantees that the Return on Investment will be realised within a month. Before you buy, try out the Free Download to view all of the features.
In one software, you’ll get the power of bulk WhatsApp Sender and SMS Marketing. Over 35,000 firms utilise our software. On July 21, 2021, the most recent version of our programme was launched.
Free & Regular Updates: Whatso is the most frequently updated bulk WhatsApp Sender on the market, and it’s completely free.
Infinite PC License: With the Enterprise plan, you can use Whatso on an unlimited number of computers at no extra charge.
Open Source WhatsApp Marketing Software: Our Reselling Plan allows you to purchase the whole source code, alter it to your needs, and resell it.
Despite the fact that there are over 100 identical bulk WhatsApp sender softwares on the market, none of them has been able to stay up with us by delivering regular free updates to keep the WhatsApp bulk messaging software up to date.
Import Phone Numbers : Import numbers from any existing file, such as an Excel spreadsheet. Numbers can also be copied and pasted.
Create Message: In the message box, type the message you want to send in bulk to WhatsApp.
Send Message: Select “Send” to send your message in bulk to the numbers you specified.
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Features of WhatsApp Marketing Software:
Send 1000’s Of Messages:
Wondering how to send thousands of WhatsApp messages? With a single click, send WhatsApp messages to all of your contacts, including those who aren’t in your address book.
Personalised Messages:
Send personalised messages using greetings such as the recipient’s name. Our most recent importation feature allows you to send personalised messages with up to 15 custom fields.
A few more reasons to acquire WhatsApp software in bulk:
Send Announcements, News, and Updates: Make it simple for your audience to get announcements, promotions, news, and updates.
Build Engagement & Relationships: By providing individualised messages to your users, you can increase their engagement and establish a long-term relationship with them.
So why miss out on a fantastic opportunity to expand your business when you can get all of the benefits under one roof?
We live in a world of instant gratification. Hungry? Order some fast food. Run out of an essential product? Amazon has a 2-hour delivery option. Short on time? Send a text message. Need information? Why wait?
Things that took previous generations weeks to accomplish can now complete in a matter of minutes, and, like it or not, we have become intolerant of waiting. The truth is, we expect our resources to support this impatience. It’s no different online.
In fact, did you know that:
A 1/10 second delay can reduce conversions on your website by as much as 7%.
As initial page load time increases from 1 to 3 seconds, the probability that a visitor to your website will leave increases by 32% (and 90% as you approach 5 sec)!
Think about the last time you encountered a slow-loading webpage. What was your response? If you’re like most of us, the information on that page became less important with every passing second. Did you stick it out or bounce? If you stayed, did it negatively affect the way you perceived the page or business?
Website page speed is essential to your customers’ satisfaction. Additionally, did you know that Google utilizes site speed as a ranking factor in its search algorithm?
Sluggish page speed on your website could be weakening every point in your sales funnel. In other words, a
In a nutshell, page speed is the measurement of how fast the content on your website loads.
The most common way to evaluate page speed is via Google’s Page Speed Insights. While not exhaustive, this resource provides a great snapshot of your website’s performance. It provides data on a couple of important, user-centric speed metrics like first contentful paint, or FCP & first input delay, or FID (see definitions at bottom of page) and offers helpful suggestions to help your page load faster.
What Is a Good Page Speed?
Because we are using Page Speed Insights as our foundation, it is important to mention their recommendations for page speed load time (in terms of FCP).
< 1 second = Fast
1 second – 3 seconds = Moderate
> 3 seconds = Slow
In line with this, Google’s Senior Webmaster Trends Analyst John Mueller recommended aiming for a page that loads within 2-3 seconds.
Furthermore, Martin Splitt, Developer Relations at Google, answered this way: “Just make sites fast for users. That’s what it boils down to.”
“We don’t really have a threshold to give away, but basically, the recommendation I would say is: just make sites fast for users, that’s what it boils down to.”
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How to Increase Page Speed
There are several actions you can take to improve your page’s load time with varying degrees of technicality.
If you aren’t very technical (and use WordPress) and would prefer to install a plugin to help with page speed, here are a few we recommend.
Paid: A performance optimization and caching plugin like WP Rocket paired with an image optimization plugin like Imagify
Free: A plugin to optimize HTML, CSS, and JavaScript like Autoptimize + a caching plugin like WP Super Cache
Beyond that, here are some ways to increase your page speed, from most technical to least.
Reduce or Defer JavaScript
Minimizing JavaScript code on your website will increase page speed by eliminating what is known as “code bloat.”
If you simply can’t avoid Javascript, adding it after the “above-the-fold” content is rendered can provide a smoother load and help improve customer experience. As the top content is loaded first, the user will be able to view and engage with the website while the browser finishes loading the Javascript code below.
Compress HTML, CSS, and JavaScript
Use GZIP, a software application for file compression, to minify your CSS, HTML, and JavaScript files.
Redirect Properly
If you have to do redirects, avoid doing them in the backend of your CMS (ie. via a plugin). Your site will be faster if you do redirects in the .htaccess file.
Leverage Browser Caching
Caching improves and speeds up browsing. Once you’ve downloaded an asset, it lives on your computer, for a predetermined amount of time. To enable browser caching you need to edit your headers to set expiry times for certain types of files. More on that here.
Optimize Images and Video
Reducing the size of an image or video and using the right format for the job (for example, PNG’s for graphics, JPEG for photography) can go a long way in improving the load time of your webpage. There are a number of tools that allow you to do this manually and several plugins that can help automate the process.
Consider “lazy loading” as well to defer the loading of images and videos that aren’t currently needed on the page.
Consider a Different Hosting Provider or a Content Distribution Network
Make sure you choose a web host with a solid track record. Putting a fast website on a slow server will result in slow load times, no matter how optimized.
Content distribution networks (CDNs) are networks of servers used to distribute the load of delivering content. As such, they provide users faster, more reliable access to your site. Cloudflare is generally considered to be the best option in this field.
Speed Up Your Web Presence With PHOS Creative
Page Speed is a metric that can always be improved upon and requires regular monitoring and support. As it is so important to Google and your customers, it’s useful to partner with someone you can trust who has a successful track record in this arena.
At PHOS creative, our development process is built upon a custom framework intelligently designed to make websites fast, responsive, secure, and easy to manage.
Definitions
Bounce Rate – The percentage of visitors that open a website and leave before spending a significant amount of time.
First Contentful Paint – The point in the page load when the visitor can first see something (text or image) on the screen.
First Meaningful Paint – The time it takes for the main content of a page to become visible.
First Input Delay – Measures when a visitor first interacts with a page to the time they receive a response. Essentially, a measurement of the first impression of your site.
Website Conversion – a visitor to your website completes a desired action, such as contacting your business or making a purchase.
Who doesn’t scroll through Facebook at least once a day. In a 5-minute scroll, we come across dozens of posts and six of the ten posts have an effect on us. So It is basically a “strong marketing tool” that, when used properly, will propel our business to the next level. As a whole, it is a land of potential that, when properly used, yields fantastic outcomes.
According to recent trends, about 64% of people choose to connect with businesses that have a Facebook profile. So here are 5 tried-and-true methods for marketing a construction company.
First and foremost, make sure to build a thorough profile by including all pertinent details about your business. Begin with a brief overview of your company, followed by your contact details, such as your location, phone number, and email address. Also, don’t forget to have a link to your website.
2. Locating The Target Audience:
You will begin developing your following once your Facebook page is set up. Invite your existing customers to like your page by sending them emails or connecting directly via Facebook before approaching your dream clients. Also, keep an eye on other companies that may need your services in the future. As a result, you’ll be able to build an audience.
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3. Generate Quality Content:
Now that your business page and audience are up and running, it’s time to start delivering some high-quality material. Creating useful and high-quality material for your Facebook page is an essential part of the marketing process. Already doing great in your business? ok then you can share your growth in the form of posts in your page. Let a display of your achievements and accolades, share testimonials of happy customers .
Consider running a Facebook commercial in addition to bolstering the business page. You don’t have to splurge to do this. You can run advertisements on Facebook for as little as 75 rupees. One of the best aspects of Facebook ads is the precision with which you can aim your prospects. As a result, you can guarantee that your message reaches only those who are most likely to reply and act.
Nothing works on everyone. That is why it is essential to evaluate various forms of content and identify the tactics performed well, as well as the types of content that your followers prefer. Now applying that expertise the next time you build an ad campaign will boost the brand’s visibility and even generate eligible leads.
Despite being busy and chaotic, Facebook can also be an effective tool for builders to advertise their businesses. What you have to do now is get smart on how you use this data source.
Messenger communication is ‘the’ phenomenon and getting popular than ever. Facebook has 1.65 billion active users. Twitter has 310 million active users. LinkedIn boasts 100 million active users.Most probably you have your business marketed in most of them if not all.
Another platform with the most number of users would be WhatsApp. With 1.5 billion active users, spreading over 180 countries, it may be time for you to consider marketing on WhatsApp.
To add on to a marketer’s delight, according to 99firm the average user checks WhatsApp more than 23 times per day and 58% of users access WhatsApp several times a day.
Why Turn to WhatsApp for Business?
The attention that marketing on WhatsApp receives as on date might not be as much but there numerous reasons for you to be getting started with it as a marketer. Some of the obvious reasons include:
It is free!
Let’s you send images, e-books, your brochures and catalogs, videos, audios, links, location, documents
It can serve as a survey tool for feedbacks directly from customers
It can be used for group meetings
Let’s you send alerts on new events, sales and offers
Messages won’t get lost as offline message alerts ensure users know when a message is waiting
Let’s you communicate with customers directly and in real-time
How to Start WhatsApp Marketing: A Step-wise Guide
Step #1
Is the name you are going to use permanent? Think about the name you pick. You should be sure as you cannot change it soon as once you enter your name, you cannot change it.
Your WhatsApp account is bound to a singular phone number. You need to make sure that the number you use to install the app stays around with your business.
What should be your profile picture? This fact cannot be emphasized more—your display picture should be your brand’s image. Ideally your logo.
Do people check-out your profile? In that case what should be the status? Though people rarely go through a status you should have something brand-related, perhaps your motto, as your status.
What about the URL, where can you fit that? If you must include it then the status is your best choice. Though the link will be unclickable but you have 139 characters at your disposal.
Lastly, remember that your status, after all, isn’t the best place to drive traffic instead you want your messages to do that
Step #2
One way could be—share your number and let them add you. This method seems to work because you are not being intrusive by asking visitors for their phone number and at the same time you appear to be trusting your number to the masses and giving them with the choice to add you.
The other way would be—getting their number and you adding them. Obviously, you cannot just go on and ask for the users’ number directly, making it harder than the first one. While the previous method places a lot of responsibility on the user, this method helps you eliminate an acquisition step. Apart from the standard ways of acquiring contact numbers (such as Facebook, Twitter, etc.) there also exist another unique way to do so. Target users with a pop-up without having to have any coding expertise, as there are available multiple tools for you to use.
Step #3
You know that you are limited to 256 people a group. Therefore you need to decide who will be in that group. Would you segment it by age? Gender? It’s up to you.
What will the dynamics of each group be? As you keep adding people to a group you must also think about the demographics and psychographics of each group.
Will you have to move people between different groups? When clubbing users under different dynamics you might have to move people from group-to-group or move them to a new group altogether. But consider how your audience might feel if they’re moved from group to group.
Step #4
Businesses, before deciding on a concept, need to ask the following questions:
Who am I creating this WhatsApp content for and what do I want to achieve with it.
How can I create value for customers—what content needs to be communicated using messaging apps, making it relevant for the target groups?
What kind of content is particularly suited for WhatsApp? What information needs to be received immediately, what kind of content is vial and shareable?
Since WhatsApp doesn’t sell ad space or have any business-specific features (yet) you have to be innovative in your marketing approach.
While WhatsApp is different in its reach and features than other messenger apps, it’s important to develop your WhatsApp strategy alongside your general messaging app marketing strategy.
There are a few limitations you need to address when developing your WhatsApp marketing strategy. First of all, there is no such thing as a business account, so if your brand is creating an account it faces the same limitations as any other user.
Since each WhatsApp account is tied directly to a single mobile phone number—and you can only message with up to 256 WhatsApp users at once—it isn’t a good choice for large-scale, one-to-many marketing. So your chances of success are higher when you use its limitations to your advantage.
Remember that, like other mobile messaging services, part of the power of WhatsApp is that it’s tied to our phones, which tend to seem more personal to us than our computers—they’re not shared and we carry them everywhere. So any marketing campaigns you tackle should reflect (and respect) the personal aspect. This is where consumers interact with their friends, so trust and creativity is key.
Not surprisingly, some of the best examples of effective WhatsApp campaigns hail from regions with the highest penetration, including South America. Here are some case studies of brands who have made an impact using WhatsApp for marketing.
Create a brand personal to chat with users and build buzz
When Absolut Vodka launched their Limited Edition Absolut Unique bottle collection in Argentina WhatsApp was a natural place to try and build buzz, since 84 percent of the country’s mobile phone users were on the app at the time.
For the launch they decided to host a very exclusive party. The catch? There were only two invitations available to the public. Anyone wanting to win these tickets had to use WhatsApp to contact an imaginary bouncer named Sven and convince him to let them go.
The campaign generated over 1,000 unique images, videos, and audio messages people created to convince Sven, and built buzz in the community.
WhatsApp has launched a Business App they say was “built with the small business owner in mind.” The app is free to download, and currently only available for Android devices. It allows businesses to easily interact with customers by using tools to automate, sort, and quickly respond to messages.
For example, you can save and reuse messages you frequently send, and use these “quick replies” to answer common questions more effectively. You can also set an away message when you’re unable to immediately answer so your customers know when to expect a response. A greeting message can also be set up that welcomes customers to your business
Since WhatsApp doesn’t offer any business tools or an API yet, small-scale targeted campaigns like the examples above are the best strategy. To start engaging with people, you need to have them add your number to their phone’s contact list. WhatsApp does provide a way to add a click-to-chat link to your website, email signature, or social media pages that makes it easy for people to start a conversation with your brand.
Keep in mind that the expectation in messaging is for near-instant replies, so make sure you have the resources to manage the chats, or—like Agent Provocateur did—limit availability to specific windows of time.
There are third-party WhatsApp marketing tools and services offering to set up multiple WhatsApp accounts and groups for marketers, but using them can lead to you being blocked temporarily or banned entirely from the service. Plus, mass messaging in this type of environment can do a lot of damage to your brand.
While WhatsApp isn’t as feature-rich as Facebook Messenger for marketing, it is moving in that direction. Marketers who create campaigns that work with—not against—WhatsApp’s unique characteristics will have an advantage. The lack of advertising and corporate presence on WhatsApp means that early adopters can really stand out—if you do it right.
WebPis a new, highly effective image format for the web. Compared to its predecessors, it provides a much better level of compression.
You can have images that weigh less while having the same level of quality or better.
Because of its smaller size,WebPhelps you substantially improve your website speed.
The format was originally developed by Google and is already supported by every modern mobile and desktop browser.
Pictures in this format can be both lossless and lossy, which makes it very versatile.
There is no doubt that website speed is a matter of great importance. It affects the user experience, SEO, search rankings, and the overall quality of your website.
So having images that load faster can make a difference. Visitors often leave a website just because of slowly loading images, without even seeing the content.
There’s definitely a lot of benefits of switching to WebP instead of the traditionally used formats, Jpeg and PNG.
You can make your website load faster and noticeably improve website speed while preserving the quality of your images, since WebP is pretty delicate when it comes to quality.
But first let’s consider the traditional method of making images less heavy.
PNG is the most popular lossless format, broadly used around the internet.
Pictures in this format suffer no loss of quality and are relatively compact, but still not perfect, especially if we’re talking about a high number of pictures or pictures of a larger size.
The most conventional method of reducing your PNG file is by saving it as Jpeg, which is possible in any graphic editor, such as Adobe Photoshop.
You simply open your image in Photoshop, click “Save As” and select Jpeg in the list of available extentions. Jpeg is lossy format and it sometimes entails noticeable artifacts.
Another common way is by using a tool like TinyPng that can optimize your PNG file.
It does not convert images to Jpeg; instead, it analyzes the color palette and changes the colors in a subtle way so that the file becomes more optimized. However, there is an even more effective way to reduce image size.
Use WebP Image Converter
There’s an excellent web tool calledWebp Converterthat will definitely come in handy if you want to reduce the size of your images fast and with no hassle.
It’s a fast and portable WebP converter. Compared to all other methods, it provides superior results.
You get a perfectly compressed, optimized WebP image that you can immediately use on your website instead of the old ones and enjoy an increase in website speed.
You can convert JPG to WebP and PNG to WebP using just a single, simple web interface.
Vertexshare Webp Converterhas a great number of benefits that make it an excellent choice if you need to do the job fast.
First of all, Vertexshare Webp Converter is completely free to use. It requires no account registration and no sign-up. It requires no download and no installation.
The best feature of Vertexshare Webp Converter is that it is absolutely fast because it doesn’t send images back to the server.
It does all the job right in your browser. It works on the fly. Compared to many other web tools that make you wait, often for many minutes, this one is near-instant.
This is definitely a great benefit, and you’re not in any way limited by the number of files you can convert.
Vertexshare Webp Converter works on both Mac and Windows as online/offline software: you don’t have to stay online in order to use it.
In addition to being a WebP converter, VertexShare Webp Converter also serves as a generic converter: you can convert PNG to JPG and JPG to PNG.
Everything is done just in one click. You can upload images in bulk and convert them simultaneously, without going through your files one by one.
If you want to increase your website speed, there’s no easier way to do this than by using the WebP format, and with the help of VertexShare Webp Converter, you can do it without downloading and installing any software. This is a fast and easy method with immediate results, a really handy WebP conversion tool that any webmaster will find useful.
Whatsapp is most trending chating app now a days but it’s in news for last some time for spreading fake news. Whatsapp is using all possible ways to stop spreading fake news and spamming. However it can’t be said that whatsapp marketing is legal or illegal because now whatsapp officially providing API to companies.
But for sure spamming is illegal and now whatsapp has started banning your number if you do spamming. There’s so many tool for bulk whatsapp messages in market. You can send thousands of whatsapp messages in a click with whatsapp marketing software. So many bulk whatsapp sender tools are available in market now a days. For more details related to whatsapp bulk sender.
WhatsApp marketing platform appears to be legal. While Whatsapp does not come in to the category of permission marketing like that of SMS and Email, it’s possible to expect the service to adopt the same sooner or later. Until then, anyone with a phone number saved in his mobile phone may do Whatsapp Marketing. While their marketing platform relies heavily on brand marketing, WhatsApp appeals to marketers because they can reach their target demographic on a personal basis by sending information one on one.
The catch is that you have to a have a somewhat relationship with your target user or you can get blocked. You also have to be very careful with how much information you send out. Unlike social media site, WhatsApp does not encourage you to flood the market with information and branding.
How to improve Core Web Vitals and page load speed
It became a very important topic when Google began baking this into their core ranking algorithm in 2020. Long ago, they said “The web should be fast.” When Google speaks, it is important to listen – if you wish to prosper online. Although improving page load speeds can result in better rankings, the other equally important aspect to address is Visitor Experience.
There are few people who enjoy watching rust form, and slow to load web pages engender similar feelings… At the same time, through 2016 the average web page size continued to grow, now at 2.33 Megabytes.
An increase in load time usually results in decreased revenue for e-commerce sites – Amazon say 100ms extra load times costs 1% in revenue!Conversely, making the site faster improves revenue…
Website visitors subjected to your slow loading website are far less likely to return, directly impacting your website’s success – and not in a good way!
Other indicators that should be positively impacted are bounce rates, visitor retention times, repeat visitor rates.
As part of all my small business web design packages, page load speed optimisation is addressed.
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How to Improve Website Performance?
When you start considering how to improve website loading speed, there are multiple elements to examine. Having a plan of attack helps immensely. The following strategy is how a freelance NZ website designer should approach the task;
Benchmark – run performance tests on any/all of the services listed below. Copy and save the results. This will be the base measurement against which you judge the results of the improvement work you will do.
Caching – assuming you have not yet installed a caching system, that is the next step. If using WordPress, start with the $39 WP Rocket Cache because it delivers better performance than it’s competitors. *
Plugins – Godaddy produced the P3 Plugin Profiler to determine what plugins are hogging resources. If you have any greedy plugins, either find a light-weight replacement. Deactivate and delete plugins that are not mission-critical.
Image Sizes – make sure they are sized correctly and compressed appropriately. Specify image pixel height and width so that text content can flow around the image space before images load. Use a “lazy load” plugin to only display images as they enter the viewport. (Some caching plugins include lazy load)
Home Page: are you opening a basket full of recent posts, top 10 posts, posts from various categories, comments, featured pages? That is database-intensive content which quickly adds up in terms of total database requests.
When you are making changes, it is important to check at each stage that what you have just done had a positive result. Fortunately, the web offers a plethora of measurement services. It is important to remember that there are lots of variables, such as;
Because of this, results do vary between the various measuring services. Don’t worry about the inconsistencies, just focus on the overall load speed trends. Here are the most popular testing platforms;
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Pingdom: performance checks from multiple locations; http://tools.pingdom.com/fpt/
GT Metrix: a free website speed checking system by a Canadian hosting company: http://gtmetrix.com
Dotcom Tools: website load speed tests across multiple countries: https://www.dotcom-tools.com/website-speed-test.aspx
Web Page Test: http://www.webpagetest.org
Sucuri Performance: performance checks from multiple locations; http://performance.sucuri.net/
There is no disputing the dramatic benefits that a good caching system can deliver.
User of the popular WordPress CMS system are spoiled for choice with caching plugins. W3 Total Cache, WP Super Cache and Quick Cache are three I’ve used extensively.
[/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]These days, as part of WordPress tech Support services, I use WP Rocket Cache on all sites I build and/or provide website maintenance services on. I purchased a Developers Licence for WP-Rocket in order to provide it to all clients.
For non-WordPress sites, caching systems may also be available, depending on the CMS you are using. Even if that”s not possible, there are still many opportunities to minimise load times! Implementing Gzip file compression can usually be done in the .htaccess file, and you can certainly tackle image file sizes!
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Plugins – Impact on Page Load Time
Not all plugins are beneficial to performance. A plugin has a quantifiable impact on page load speed, page file sizes and database requests. Indeed, some add hundreds of lines of code to every page, and trigger high volumes of database requests. This can cripple “shared hosting” web servers, and some hosting companies have banned such plugins.
The worst culprits are invariably broken link checkers and related content generators.
PLUGIN PROFILER
Use Godaddy’s P3 Plugin Profiler to determine which plugins on your site are burning up the most resources. The pie-chart graphics show clearly;
% of resources consumed by plugins in total
% of resources consumed by each plugin
Should any plugin be consuming a much bigger wedge, consider the alternatives.
[/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]Two for One Plugins: In some cases, a plugin serves a dual purpose, allowing you to achieve a couple of desirable outcomes without increasing consumption of resources. An example might be a social widget that offers both Like buttons and Follow links to your social media business pages. multiple purposes.
Be very careful of Jetpack – it is the Swiss Army knife of plugins but is very resource-hungry!
[/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]Lite Plugins: unlike beer, the “Lite” version is often full strength without the weight of competing plugins. Sure, it may also be the Free vs the Pro version.
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SECURITY PLUGINS
Some security plugins include features that you don’t need to run all the time. For example, the respected Wordfence plugin offers Live Traffic logging which is a bit resource hungry. Turn it off if you don’t need it. The scanner has options for image file scans and ultra-sensitive modes – run those once, and then deactivate them to reduce resource consumption.
[/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]I usually run two security plugins, but care has to be taken that the complement each other and not generate conflicts that increase the time it takes pages to load.
If one of your plugins is a Web Application Firewall (WP Ninja or Block Bad Queries), don’t use another plugin that also has a WAF – or deactivate its WAF function.
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HEARTBEAT CONTROL
The WordPress Heartbeat API can sometimes generate high server loads, negatively impacting performance. that slow things down significantly. If you suspect that’s happening, there is a Heartbeat plugin that can minimise this issue.
A great way to trash page load times is uploading images straight from your camera or phone. Your website software probably does not work like social media sites, here images are automatically resized and compressed.
[/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]That said, CMS systems like WordPress do have tools available to help you. Every image on the entire site should be optimised to improve website performance. Background images can be awfully big and inserting a 1400 x 1000 pixel image that is not adequately compressed is going to kill your website performance.
[/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]In general, JPG images offer the best performance and these should:
be reduced to the maximum size that they will be displayed at
be compressed by at least 10% and in most cases 30% still offers good image quality
have its dimension specified in the page/s within which it is displayed
This plugin adds an extra setting in the Media Settings section that can be adjusted to a maximum image size. Setting it to 250 Kb allows even large 1500×680 banner images to be loaded. When correctly compressed, these are mostly under 200 Kb.
[/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]THIS IS ENFORCED ON IMAGE UPLOAD!
Basically, you cannot upload an image the exceeds the maximum permitted image file size
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Batch Processing existing Images in Bulk
There are good plugins for automatically processing images across your website.
SHORTPIXEL
My go-to tool is the Shortpixel plugin – https://shortpixel.com and I extend the default limited number of image with a 50,000 Image Processing Plan for $30. The plugin can be installed with the same API key on multiple sites and the 50k Image Plan can be shared across all those sites.
[/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]Site-wide batch processing of previously loaded images is easy;
configure the plugin settings for glossy or lossy compression
set the maximum image size etc
set it to work.
[/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]The plugin will backup copies of the original images, and the hundreds / thousands of previously generated thumbnails can also be batch-processed.
Shortpixel does a wonderful job of optimising and compressing your entire image library!!
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WP SMUSH
This tool allows you to reduce image file sizes, improve performance and boost your SEO using the WordPress Smush API. It analyses new images on upload and will compress them on the fly as/if appropriate. After installation, images can be processed in bulk;
The PRO Version delivers better performance…
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Optimise ALL Images: Use WP Smush to work through all images in the site / media library.
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PERFORMANCE TESTING TOOLS
Where you see a recommendation in GT Metrix or other load speed results relating to “optimise images” you could examine the list to see if there are any very large ones that you can process. The only option is one by one, which is why a fully automated batch-processing tool is a godsend!
[/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]Note: GT Metrix give you a link to a compressed version of the file under each image that can/should be reduced. That is very helpful with PNG files as they can be awkward to compress…
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Click the “See optimised version” to open the compressed file
Right click the image and select “Save as” and make sure the name is identical to the original version
Use your FTP software to upload the optimized files to the original folder
[/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]Specify Image Dimensions: Also examine each image you have added on the page to see if any are being scaled to fit. In Firefox, right clicking an image shows such details;
Each image that is being scaled should be resized to the correct dimensions. Some design themes are not efficient at displaying images, so if there is a site-wide issues with images being scaled, you may need to consider a better design theme. In general, mobile-responsive design themes are engineered specifically to process images in a way that reduces page load times across all viewing devices.
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Retina Ready Images:
Not everyone understands that this is Apple marketing at work. It’s a gimmick, where only enabled devices might theoretically show a photo-realistic image… Loading retina-ready images onto the average website is verging on stupid… Yet some website designers will tell you its essential. On the average website’s traffic logs, you will see that Apple visitors make up less than 6% of total visitors. Of those, a very tiny percentage actually have retina-ready devices!
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Home Page – Constrain Complexity
Bear in mind that the Home page is the single most important page. It is where most visitors touch down!
When planning how to improve website loading speed, remember that a fast Home page is crucial to keeping a visitor’s attention long enough grab their interest. Achieving a compromise between highlighting site content and loading it as fast as is possible is the conundrum.
[/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]More often that not, less is more… Keep it closer to 1Mb than 2Mb, have it load in less than 3 seconds… To achieve that, trim numbers in terms of posts, comments, slideshows, tags, categories, featured pages & posts, top post lists etc.
[/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]External content can slow things down significantly;
Don’t load the Facebook Statistics for your Fb Business page, only show the Follow buttons
Same goes for Tripadvisor etc
If you are running Ads, check what impact your suppliers code is having
If you are loading external fonts and icons, see if your caching plugin can cache them
[/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]The page loading speed of your website is one of the most important factors in your business’s success. A slow website can cost you a loss in web traffic, poor website rankings, low conversion rate, dramatic loss in online visibility on search engines and have an overall negative impact on the business’s success. On the contrary, a fast loading website can engage your customers in your website and improve your website rankings, traffic and sales. There are certain elements that affect your website performance which are not in your control on the WIX platform such as CDN’s, https requests, server response time and scripts embedded by default into the CMS back-end systems but there is still plenty that you can do on your WIX website to improve its overall speed performance and make it perform super fast like any other high speed website (using any other platform such as wordpress, weebly, squarespace or hosted on an independent hosting provider) on the internet. In this article we are going to address some of the most common mistakes and how you can avoid them and improve your website speed.
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There are several websites that allow you to run a free test and check your website speed in real-time – some examples are below:
16 Top Tips to Increase Page Speed of Your WIX Website:
?Homepage should be simple and clean:
The homepage is the gateway to your website and it should be simple and clean. Avoid using too many images, animations and videos on your homepage; do not make it overly long and deliver a precise message about your products and services through text on the homepage. A clear message delivered through meticulous catchy text can engage your customers in your website homepage and force them to stick to your website to explore it further.
When people enter your website, the first section that loads is the top part of your website. A website generally loads from top to bottom therefore placing easy to load content on the top part of the page is good practise. You can place images, videos, animations or any apps in the bottom part of the page (although it is advisable not to use too many videos, images or apps on your website or on individual pages). The point is that the top part loads quickly and engages your customers while the rest of the page (bottom part) loads. We would recommend to display the most important information related to the page that customers need to know on the top part of the page, which can engage your customers while the bottom part loads.
Do not overload your webpages with images, animations & videos:
Videos, large size images and animations take extra time to load due to their heavy bandwidth, and can slow down your website speed and cause speed performance issues. When using videos, images or animations make sure you use them in moderation and carry out real-time testing while developing your website pages to see what impact they have on your page speed. While using and embedding external videos from YouTube, Vimeo and Facebook into your website, be aware of the impact of loading time of these videos on your website. Although videos and animations look attractive to use, you should think about their impact on your website speed before using them.
One of the major benefits of using WIX CMS is that it allows you to edit your mobile site and make changes to the mobile version separately. The mobile editor can dramatically improve your mobile site speed. You can hide large size images, videos, animations, photo galleries, iFrames or any other large size elements in the mobile editor separately, without hiding them in the desktop version on a WIX site. Therefore the WIX mobile version allows you to hide elements while keeping the same elements visible in the desktop version. Also, try to make your mobile site clean, simple and not to make individual pages overly lengthy. Deliver a concise message to engage your audience on your mobile site.
You can use free compression tools to compress your website images for better performance before uploading them on your WIX website. WIX states that it automatically compresses your images to WebP image format. WebP is a new image compression format by Google. WIX has clearly stated that it prefers JPEG files for images over PNG files because JPEG images load faster than PNG while retaining the same level of quality, and JPEG images are more web optimised as well. There are several free tools available online to convert PNG images to JPEG file format.
It is always advisable to use popular web fonts on your website such as Helvetica, Times, Arial, Futura because they are already cached in most web browsers, and having a popular font on your website means you are automatically improving your website speed to a certain extent.
Everybody knows text loads faster than images, animations & video, therefore using text over images and other media is always advisable to improve the speed of your website. You can easily deliver your message through text and engage your audience while the rest of your website loads. As we all know, Google and other search engines love informative text as it helps SEO and establishes website relevance to user queries. So using text in a professional manner over images can not only increase your website speed but also help to improve your rankings on Google and other search engines.
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Stick to one or two font styles:
It is good practise to stick to one or two font styles at most for your entire website because using a large number of font styles or custom fonts can affect your website speed as they take longer to load. Also, using different fonts means that you are showing inconsistency on your website and it doesn’t look very professional to use different custom fonts.
Apps and plug-ins are generally made of scripts and CSS and require more bandwidth to load. In simple words, you can think of an app as a small website, so if you use an app on your website that means you are putting another small website within your website and it can impact your website speed. We only advise you to use apps when there is no other alternative and it becomes necessary to use an app on your business website. If you are using apps only to make your website look good, then we would advise to use an alternative that doesn’t impact your website speed.
Slideshows and galleries apps are very large in size and when you put further images into them, they require more bandwidth to download. Though Slideshows and galleries look very attractive, they do impact your website speed performance on the WIX platform, so consider the page speed aspect when you use them on your website.
iFrames can dramatically slow down your website speed e.g. if you use 2 iFrames on one page, it means that single page (where you added 2 iFrames) will take as long as 3 pages take to load, therefore using multiple iFrames on your webpages can dramatically reduce your website speed.
You can enable your local browser caching to improve your website loading time. Obviously, this is a local client side function and doesn’t improve website speed on the server side. It only helps to improve the client side website speed.
The header is the section that is present on almost every webpage of your website and contributes to the website loading time. The header should be clean, simple and short. Only use the logo, tagline and text based minimum menu elements in the header section. Avoid putting items, images, social media links, button or animations into your header section. If you make your website header too large and heavy, it will take longer to load and put a negative impact on each individual page and overall website speed. A complex header confuses customers whereas simple and clean headers can engage your customers when they find information easily on your website through header navigational links.
Re-directs can have a negative impact on your website speed because each time a page re-directs to another page, some time is wasted in the HTTPS request. Although re-directs are required when a page is deleted or moved, having too many re-directs can create additional HTTPS requests and causes pages to load with delay. Also, fix your entire website broken links because they unnecessarily use bandwidth.
If you are using any external scripts on your WIX website, make sure you test them first for the amount of impact they can put on your website speed. Using too many unnecessary scripts can have negative impacts on your website speed.
This is a new feature created by WIX to cache your webpages. It is a very good feature mainly for static pages. Webpage caching on WIX helps to speed up page loading time significantly compared to pages that are not cached. Although WIX has enabled automatic caching for most pages, if you wish you can check and set your own caching parameters via the advanced settings of each page in your WIX control panel.
Website speed is very important because if you have a website that takes longer to load, customers will not stay on your website and jump to another website which forces Google algorithms to consider that your website is creating a bad experience for your customers and is not a good online resource. This process can increase your website bounce rate and may drop your website rankings on Google and other search engines.
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To sum up, WIX is a very good platform and your website can run super fast if you can avoid common mistakes that generally affect the page speed. In fact, your website can run slow on any other platform such as wordpress, weebly, squarespace or another independent hosting provider if you use excessive images with animations, different fonts and videos and do not address those factors that affect website speed. If you think and learn about website speed factors before designing your new website, you can certainly make a big difference to your website speed performance.
