[et_pb_section fb_built=”1″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]The loading time of a website is the time needed for a browser to load the complete content of that website. So improve website speed.

It is common knowledge that website speed can play a vital role in how a company performs: the longer the website loading time, the higher the chances of users abandoning your website and moving to a competitor’s website. Specifically, data shows that 40% of people abandon a website that takes more than 3 seconds to load, hurting your conversion rates by as much as 7% for every single second delay in page response. Thus, it is essential to improve the website performance by ensuring a fast loading speed for your website.

How to do that, you ask? You are in luck. We have written two articles to explain how to achieve higher speed with your website: in the first one, we will discuss how two popular tools, Nginx and Varnish, can let your website achieve higher speeds, and show and example implementation. In the second one, we will focus on Chinese specificities and make sure your website can achieve higher speeds given the differences in the local ecosystem. But let’s get back to the topic of this article – how do we make a website faster with Nginx and Varnish? Let’s find out.
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How to make a website faster?

There are different ways to make your website faster, but generally speeding up a website requires faster content delivery via servers that are nearby to avoid request-response latency. This is especially true for global websites, where multiple servers are necessary to balance the load and serve the content from the closest available location. Balancing load or delivering the content in an optimized manner usually requires complex and expensive solutions. Luckily, Nginx and Varnish let you manage these factors with minimal configuration. How exactly? Let’s find out
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1. Improve website speed with Nginx

What is Nginx?

Started off merely as a web server, Nginx is now an open source software with numerous features dedicated to serving content faster and in an optimized manner. Nginx provides services like a web server with load balancing, multi-level caching, performance monitoring, Web Firewall and others. Nginx is known to be powering over 40% of the busiest websites around the world.
[/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]Nginx started with the goal of creating the fastest web server around the world with all the necessary optimization algorithms implemented within, and maintaining that excellence is still a central goal of the project. Nginx consistently beats Apache and other servers in benchmarks measuring web server performance.
[/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]Nginx has two variants. The standard Nginx server is free to use and comes with the basic caching and optimized delivery features. Nginx Plus is a premium version with additional features like the firewall and load balancer. Both versions are the best-in-class application servers. Nginx has been used as high-end application delivery solutions for high-traffic and content-intensive websites such as Dropbox, Netflix, and Zynga. Based on the data available from Nginx’s website, as of today over 367 million websites throughout the world, including some of the world’s busiest websites, rely on Nginx and Nginx Plus to deliver their content quickly, reliably, and securely.
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How can Nginx improve website performance?

Optimized content delivery is one of the most important requirements when it comes to speeding up a website. One way Nginx can improve performance is to cache static assets within the server cache memory. These static assets include common content like the scripts and stylesheets used by every page, default images like logos and banners and also some static pages. It has been observed that nearly 30 percent of data on the modern web pages are static. Such content should be cached in order to improve the performance of Nginx as a web application server.
[/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]In addition to caching, one can look into enabling reverse proxy server configuration. A reverse proxy server helps to optimize the delivery by utilizing an additional machine to handle the requests. This machine is connected over a high-speed connection with the main application server that serves only the necessary data. This improves the processing time of the application server and eventually speeds up the website.
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Going further with performance optimization on Nginx

But it doesn’t stop here. Nginx can be further optimized thanks to its support of the latest technologies such as:

• Brotli compression: a more advanced compression algorithm than gzip with a descent browser support.
• HTTP/2 Protocol: out of the box HTTP/2 protocol for more low-latencies and parallel HTTP connections
• PageSpeed: a Nginx plugin that will automatically improve performances of your website

Thanks to these advanced features, NGINX is a powerful tool that cannot be ignored when it comes to performance optimization and should be on your to-do list when considering optimizing your website.

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What are the drawbacks of using Nginx?

Even though Nginx is one best tool around, the drawback with using its built-in micro cache is the fact that assets cannot be purged from cache individually using a standardized API. Luckily, this issue can be solved by using another tool: Varnish.
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2. Improve Website speed with Varnish

The performance improvement gained by using micro caching on Nginx can be further improved by using Varnish. This pairing will not only allow you to slightly improve the speed but mostly it will allow you to retain your flexibility when managing the content of your application.
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What is Varnish?

Varnish is a web server with caching implemented at its core and an easy-to-implement addition to the previous Nginx setup. It can also be customized to reduce the origin-server load by writing a simple algorithm to manage the server requests. Unlike Nginx, it uses blocking system calls that make it easier to implement caching and configure load-distribution

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Varnish has a threaded architecture but avoids using event loops. This is the main reason for choosing it over Nginx when turnaround time is important. With proper configuration and tuning, Varnish has been noted to serve content at very high speed. Another important reason to choose Varnish is the possibility of purging individual resources from the cache, using one of the many open-source libraries available for the different backend platforms. This is not easily doable when using Nginx microcache.

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How to Accelerate your Business Digitally during the Global Pandemic

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How to properly tune up your configuration?

Although it might seem tough to configure Varnish, with the key performance metrics easily available, Varnish can be easily tuned to perform at its best. In order to fine-tune your Varnish configuration to serve at the optimal speed, there are some factors to look at, most notably:
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• Amount of client requests
• Cache hits – The number of times content gets delivered from cache
• Thread metrics – The cycle of thread creation, queuing and success or failure
• Backend metrics – Frequency of failure, hardware health, and CPU consumption

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What are the drawbacks of using Varnish?

Due to the fact that Varnish is a specialized software only dedicated to caching, it lacks many common web server capabilities, the most noticeable one being the inability of implementing SSL. Therefore, it does not allow you to use HTTPS protocol. This can, of course, be solved by pairing Varnish with a reverse proxy that acts as TLS termination, in our example Nginx. How to implement this configuration?
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How to Improve the Loading Time of Your WordPress Site

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How to leverage Varnish and Nginx – An example implementation

The following diagram provides an overview of an example implementation with a Chinese user and an International user trying to access the same resources on a website.

In the example we are using a different domain to direct the traffic, however, some DNS services allow to use GeoIP detection to balance the traffic to different servers based on the location so the same domain can be used if the DNS service chosen supports this option.
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[/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]In this diagram, we can see how Nginx acts mainly as a TLS termination (managing the incoming https traffic) and is set as a reverse proxy that sends all the traffic to varnish. In other cases, specific rules (based on paths, parameters, etc..) can be set to redirect the traffic directly to the origin server.
[/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]As mentioned above both Nginx and Varnish have load balancing capabilities, so multiple varnish servers and nginx servers can be set for the same domain as well.

An additional improvement to this setup can be achieved by using Nginx to fetch data from the origin server before storing the cached version in Varnish, allowing us to do some simple replacements in the content received (for instance URLs of blocked resources) for the different markets, without impacting or having to modify anything on the Origin server.
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How to Speed Up WordPress?

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Improving website speed in China – a different scenario

In China, the scenario of website loading is completely different. China internet regulation is a highly secluded territory of the global network. Numerous APIs including Google-owned APIs are blocked in China and this is a major roadblock in optimizing the speed of a website. Today, nearly 40% of the website around the world are CMS-based and almost every single one of them internally uses JQuery and Google fonts which rely on Google servers for loading. In China, these fonts or scripts are blocked from loading, so the website does not get rendered as expected. Moreover, even for the other third-party APIs, the Chinese network setup increases the loading time to allow the API script to pass through. This eventually leads to poor performance of foreign websites in China.
[/et_pb_text][et_pb_button button_url=”http://www.gotmenow.com/” url_new_window=”on” button_text=”Visit Us” button_alignment=”center” _builder_version=”4.9.10″ _module_preset=”default” filter_saturate=”147%” filter_brightness=”61%” box_shadow_style=”preset1″ box_shadow_horizontal=”11px” box_shadow_color=”#0C71C3″][/et_pb_button][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]In addition to the URL based blocking, China has its own web to manage the DNS data and every request made from China needs to pass through its highly protected firewalls. There is a high probability that the DNS data of certain domains might not be synced in China as the relevant data server might be blocked due to detected illegal activities.

As discussed, it is challenging to speed up a foreign website in China without any potential block. Hence, apart from the conventional techniques like using Nginx or Varnish, one needs to go through several other processes like acquiring an ICP license, getting a hosting within China and optimizing the content for a better delivery within China. These techniques will be discussed in the next article.
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Conclusion

The major factor determining the optimization of a website loading speed lies at its core – the web application server. By correctly implementing and leveraging Nginx and Varnish, a website speed can be greatly improved – however, more techniques should be used when approaching website speed optimization in China. More details on how should we deal with these challenges will be covered the next part of this series.
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The website speed operates is a critically important part of any marketing strategy. It’s a fact that how quickly your site opens for users has a big impact on things like buying decisions. In one study, over 70% of consumers said that the speed of a page had an important effect on whether or not they bought something. Here’s some information about understanding what affects your speed and what you can do to improve it through your web host.

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What Factors Affect Site Speed?

In general, there are two main factors. These include the website speed itself, as well as the web host server speed.

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Website Speed

Many factors additionally go into each side of overall speed. For example, website speed is affected by how light your website is and how optimized you’ve made it for speed. Other factors include what software you’re using, how you optimize the code, what kind of compression you’re using for images, and other options like browser caching. There’s definitely a tradeoff in using the most flashy design elements possible and making sure that the website is “light” enough to make sure that speed is still high. The key to this is often going with a company that knows how to best optimize your site based on your specific situation.

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Why should you improve the website loading speed?

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Web Hosting Server Speed

The other part of what can make your website slow is web hosting. The type of web hosting you choose has an important effect on not only the speed of the site from the perspective of potential users but on how often your site is even available at all. Going with a web host service that has almost constant uptime, lie around 99.99% is important for that reason. You need to have reliable servers that stay online and that give out your website to visitors quickly and efficiently. If both parts of website speed are set up properly, then you should have a website speed that is lightning fast and that satisfies anyone who comes by to visit.

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Measuring Host Speed

To get a sense of how fast a hosting service is in general, first you need to have access to the service. Fortunately, many companies these days will give you a trial period where you can do this before you start paying. It’s important to make sure that you’re getting a trial with a hosting service before signing up if you want to make sure that you can do this without spending extra funds.

If you already have a hosting service, and you’re worried that it’s slow, then you can also check it right now. There are many tools online that will allow you to do this, including Bitcatcha, for example. You will get a list of response times from different parts of the world in terms of milliseconds. Sites like this one will also evaluate the hosting speed on a grade level with A+ being the highest so if you know that there’s room to improve.

In other words, after a test, if the score is poor, then it’s possible you could improve the speed from the point of view of your users just by getting a better web host. To get the best sense of speed, you should also add more specifics with some of the tests. Some web host test sites allow you to test how quickly website logins happen, for example, instead of just testing random new viewers.

How To Improve WordPress Website Speed

You can do this to test the experience of veterans to your site who are logging in to buy something. All of this can be highly useful information for evaluation. It may also tell you whether the problem is on your side, in terms of how you’ve programmed your page, or on the server-side with your web host, so that you get a better sense of where to put your efforts. Competent web marketing companies will likely be the best option for making this determination for you due to their expertise.

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The Critical Importance of Finding the Right Help for Speed

It’s difficult to overstate just how important it is to have a fast and responsive website. By some studies, over 77% of adults have a smartphone. Mobile devices often take even longer to load than desktop sites, and they are being used more often. This means that speed is often even more important than it seems like it at first.

If people think that a site is loading too slowly on a desktop, it’s often even worse on mobile. As a result, you will get a huge boost against the competition if you can maximize your speed in every way possible. The difficulty in doing this is that there are so many factors that determine eventual speed. The basic factors are just the start of it. Evaluate your website for its speed and immediately identify areas where you might be able to improve in terms of speed and responsiveness, both when it comes to the desktop as well as mobile users.

How can we improve website page speed?

More and more mobile users are joining the Internet every day, and the subtleties of how their devices interact with your website are becoming more and more important as a result. You need to have it so that many different kinds of screens of all shapes and sizes can all access your site just as easily and just as fast without any errors.

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Loading page speed of a website plays a significant role in the success of any digital product. Having a website that loads fast can enhance the experience of your customers & keep them engaging. When it comes to loading speed there are a lot of factors that affect it.

And in order to provide your customers with optimal website speed you have to fix all these factors.

• Minimize HTTP requests
• Minify & combine files
• Asynchronous loading for CSS & javascript
• Defer javascript loading
• Reduce server response time
• Choose right hosting
• Reduce image size
• Compression Audit
• Enable browser caching

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How can I speed up my page load speed?

1. Reduce Image Size

Often times, images on site pages are large files when they don’t need to be. Many online services offer image compression without losing quality.

2. Reduce the number of plugins

Deactivate and delete any plugins you’re using that you don’t need. As mentioned earlier, each plugin makes it own server requests and contains its own coding.

Disable the plugins one at a time and continually test your site speed to see if one plugin is specifically slowing the site down.

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8 Tips to Speed Up Website Loading Time to Improve User Experience

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After knowing how to improve page speed, you should keep an eye on “What is page speed?”

Page speed:

Page speed defines the total loading time of a particular web page. This can be important for ranking purposes if your web page has a shorter load time than other website pages then search engines should be given higher priority.

How to improve page speed:

Here we discuss some tips that can help you improve your page speed. If you want to speed up website optimization, then keep an eye on these tips

1. Proper Image Size: Make sure your page images are not larger than the version the user uses. The image size, which is declared by the lighthouse, is 100 KB. Place images under this category to improve page speed.

2. Remove unused CSS: All unnecessary CSS needs to be removed from the source code but first, make sure that the functionality of the source code has not changed. This can improve the size of the network payload when you shrink the CSS.

3. Avoid Multiple Redirection: According to the Lighthouse Report, redirection is the biggest reason for slowing down your page speed. Whenever the browser requests a resource that has been redirected, the server takes an HTTP response to retrieve the resource that takes time in this process.

How to Improve Website Loading Speed

4. Use Content Distributed Network: Content Distributed Network known as Content Delivery Network which is used to distribute the load time of content. It helps to provide users with fast and reliable access to your website.

5. Javascript Minimize: Many people forget to collapse JavaScript, then you should remove unwanted JavaScript from your page which is one of the main reasons to slow down the page load speed.

6. Intelligently designed website: This is one of the important tips by which you can solve half of the problem. Choosing the right font and visual elements helps to give you a better user experience as well as helps it load efficiently. Want help designing a website? Click here

7. Enable Browser Cache: Browser cache is required to download all page elements that need to be downloaded. Once downloaded and stored in the cache it does not need to be downloaded the next time.

8. Use of lazy load images: Lazy load images are one of the best techniques that improve page speed. Lazy load images get loaded with the user’s scroll. Lazy images are not required to be displayed on the first fold of the screen.

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How to Improve the Speed of Your Website?

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Server and Web Hosting should be second priority first you must make a optimized website

Below are some points to consider while developing application to boost user experience and performance of your application.

1. Minimizing HTTP Requests.
2. Adding Expires or Cache control header resulting in loading most of the contents in browser from cache rather than reloading.
3. Using Gzip/deflate compression for static and dynamic contents
4. Avoiding inline CSS. so as to load initial page faster
5. Using CSS on the top of the page
6. Avoiding inline java script code.
7. Putting java scripts at the bottom of the pages.
8. Compressing JavaScript and CSS files.
9. Building reusable components viz. CSS, java scripts, routines, etc. to maximize the reusability and minimize the code size.
10. Cache the static contents viz. images, java scripts, CSS, etc. or deploy them on separate server(cookie less) for better performance (It reduces the waiting period of user and can start his/her work while static content gets loaded)
11. Images are taking at least 80% of the total page load time. We optimize image size and using lazy loading concepts (on demand loading) for images so that will not block required content. We are reducing number of DOM elements in pages.
12. Using minimum DOM elements in web pages.
13. Avoiding unnecessary server responses viz. “404 Page not found”.
14. URLs are meaningful & user friendly
15. Explanatory HTML page titles
16. Clear, descriptive Major headings
17. Using tags like Emphasis (bold, etc.) carefully
18. Avoiding @Import tag for CSS anywhere in website.
19. Following W3C standards for HTML and CSS.

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How to Serve Scaled Images and Improve Website Speed & Performance in WordPress with GTMetrix

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Use a CDN

A CDN (Content Network Delivery) provides faster experience for your website’s content to people based on their geographic location.

Here’s how it works.

As you can see above, a CDN provides faster experience to the people who are browsing your site from their closest proximities.

You can either use hosting services like WPX hosting which by default provides a global CDN or use a free CDN like Cloudflare to improve your website overall loading times across the globe.

Use a better hosting service

Whether you know it or not, your web hosting plays a crucial role as it highly impacts your site loading times. That’s why you need to prefer managed hosting services like WP Engine, Kinsta, WPX hosting etc.

Most people go for shared hosting plans and that’s why majority of the sites load really slow as those servers are shared with a ton of people whereas managed servers or dedicated servers host less sites which help you with faster loading times.

Enable page caching

Page caching is the temporary storage of web documents such as images and your web browser stores copies of web pages you’ve visited recently to reduce its bandwidth usage to provide faster speeds to the users.

By enabling caching, you can have faster page loading times. You can install caching plugins like WP Rocket, W3 total cache etc to easily boost your page performance and minifying all the cache files on your site.

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_post_slider posts_number=”5″ include_categories=”2″ bg_overlay_color=”#0C71C3″ _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_post_slider][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_social_media_follow _builder_version=”4.9.10″ _module_preset=”default” text_orientation=”center”][et_pb_social_media_follow_network social_network=”facebook” url=”https://www.facebook.com/Gotmenownrp” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#3b5998″ follow_button=”off” url_new_window=”on”]facebook[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”twitter” url=”https://twitter.com/Gotmenow3″ _builder_version=”4.9.10″ _module_preset=”default” background_color=”#00aced” follow_button=”off” url_new_window=”on”]twitter[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”linkedin” url=”https://www.linkedin.com/in/gotmenow-soft-solutions/” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#007bb6″ follow_button=”off” url_new_window=”on”]linkedin[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”instagram” url=”https://www.instagram.com/gotmenow_soft_solutions/” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#ea2c59″ follow_button=”off” url_new_window=”on”]instagram[/et_pb_social_media_follow_network][/et_pb_social_media_follow][/et_pb_column][/et_pb_row][/et_pb_section]

[et_pb_section fb_built=”1″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]The biggest factor contributing to the success of any business’ website is user experience (UX). A crucial element of UX is a fast-responding website. So how to improve your website?

[/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]Research indicates that 47% of web users expect a web page to load in under two seconds. Moreover, 40% of web users leave a website if it takes longer than three seconds to load. And even a second delay in web page response times can cause a 7% drop in conversions.
[/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]Page load speed directly affects customer engagement, conversion rates, SEO, and brand promotion. Choosing the right web hosting provider and service plan will optimize website performance.

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How to Improve Your Website Speed

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Your Website May Slow Response Speeds

Uncompressed web page files such as Cascading Style Sheets (CSS) and Javascript (JS) files can slow page load times. Large, unoptimized image files also impede web page load speeds.

Many eCommerce websites use third party scripts for cookies, advertising, analytics, social networking, and apps. Delays in load times occur when a browser detects a third-party script, loading data from multiple databases sourced from hidden party servers. Thus, it’s best to keep third-party services to a minimum.

Another means to improve a website’s load times is to enable browser caching. This will improve response times for returning visitors.
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Does The Hosting Provider Offer A Contact Delivery Network (CDN)?

To optimize load speeds to users worldwide, ensure the web hosting provider offers contact delivery networks (CDNs). Without the benefit of a CDN, a website’s content is sourced from just one server serving global visitors from all continents. 

For example, if a visitor from New Zealand accesses content hosted on an origin server in Europe, inevitably, response times will lag. A worldwide CDN has points-of-presence (POPs) spread around the globe, routing website requests to the nearest CDN POP. Reducing the physical distance between a responding server and a requesting location greatly decreases load and response times.
[/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]A CDN is vital to optimizing worldwide UX. Researchers have found that, on average, a CDN slashes website lag (latency) by 83% compared to websites without a CDN.
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Web Hosting Plans Matter

The type of web hosting plan a business uses will impact user response times and UX. A shared hosting plan, while the least expensive option, is also the least robust in terms of performance, security, and flexibility.
[/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]A shared hosting server accommodates multiple websites, all of which share the server’s resources such as available bandwidth, CPU, RAM, and memory. If a website suffers from slow web page loads and response times, the first step is to upgrade to a more powerful hosting solution.
[/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]Dedicated server hosting will greatly improve website performance. However, this option comes at a relatively high cost. A more economical choice is a virtual private server (VPS) solution, which delivers most of the advantages of a dedicated server.
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8 Tips to Speed Up Website Loading Time to Improve User Experience

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Optimizing Servers For Speed

When considering web host providers, part of one’s due diligence is to evaluate the storage devices they use. Find out if their servers deploy solid-state drives (SSDs). Faster and more reliable than legacy hard disk drives (HDDs), SSDs achieve greater speed through more efficient data throughput and much faster seek times. Moreover, SSDs are an eco-friendly choice as they use less energy than HDDs.
[/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]What web server software does the hosting provider use? While Apache HTTP is widely used across multiple computing platforms, some hosting providers now rely on faster technologies such LiteSpeed Web Server (LSWS) or Nginx.
[/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]Another important consideration is the web host’s relational database management system (RDMS). The most popular DB engine is Oracle’s MySQL but the MariaDB RDMS-a variant of MySQL-delivers faster performance.
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Improve Website Speed using WebP image format from Google

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Testing Websites For Speed

Free online tools are available to test a website’s speed. Use Google’s PageSpeed Insights or the Pingdom Web Site Speed Test to determine any possible chokepoints. These tests grade websites and note what elements can be improved.

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_post_slider posts_number=”5″ include_categories=”2″ bg_overlay_color=”#0C71C3″ _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_post_slider][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_social_media_follow _builder_version=”4.9.10″ _module_preset=”default” text_orientation=”center”][et_pb_social_media_follow_network social_network=”facebook” url=”https://www.facebook.com/Gotmenownrp” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#3b5998″ follow_button=”off” url_new_window=”on”]facebook[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”twitter” url=”https://twitter.com/Gotmenow3″ _builder_version=”4.9.10″ _module_preset=”default” background_color=”#00aced” follow_button=”off” url_new_window=”on”]twitter[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”linkedin” url=”https://www.linkedin.com/in/gotmenow-soft-solutions/” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#007bb6″ follow_button=”off” url_new_window=”on”]linkedin[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”instagram” url=”https://www.instagram.com/gotmenow_soft_solutions/” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#ea2c59″ follow_button=”off” url_new_window=”on”]instagram[/et_pb_social_media_follow_network][/et_pb_social_media_follow][/et_pb_column][/et_pb_row][/et_pb_section]

[et_pb_section fb_built=”1″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]A fast website is crucial in maintaining a positive user experience. Evidence suggests that users become distracted if there is even a one-second delay. Every second after that increases the likelihood the end-user will leave. This is why it’s imperative your website loads quickly. This article will briefly address a number of methods that you can use to speed up your website loading time.
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1. Reduce File Sizes

The amount of content that can be delivered in a discrete amount of time is limited by a finite amount of bandwidth. All things being equal, the larger the files on a site, the longer it takes for them to load. While large file sizes may not have much of an impact on users who use extremely high-speed connections (such as T1 or T3 connections), it will impact those running on slower hookups.
[/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]The best way to reduce file sizes is to run your images through various optimization techniques. Some techniques include:

• Compressing images via tools such as Photoshop and/or Compress PNG. There are several image compression tools out there that make it simple to make files smaller.
• Resizing your image so it’s smaller. The smaller it is, the faster it loads.
• Picking a file type appropriate for your image. Typically, you’ll choose between JPEG, GIF, and PNG. JPEG is great for quality in a small size, GIFs should only be used for thumbnails and as decorative images, and PNGs are excellent because their quality won’t degrade with re-saves.

Sometimes, you might need to consider eliminating some files. The less your website has to load, the better.
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How to Improve Your Website Speed

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2. Turn on GZIP Compressing

After reducing file sizes, compress images on the server using HTTP compression. This will reduce the amount of bandwidth required to load content, thus improving the speed of your website.

One way you can compress files is with Gzip compressing. Gzip can compress HTML, JavasScript, XML, CSS, fonts, and just about anything you render on your site. Gzipping can be enabled on an Apache server using the mod_deflate module in your root .htaccess file and adding a filter for each file type that your site delivers.
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3. Caching For Improving Website Loading Time 

If a website requires a webpage load every time there is a unique visit, then every file that you have on the page needs to be downloaded individually.  This includes everything from the HTML, CSS, JavaScript, and any other assets your site provides. This can lead to slow load times for a particular webpage.
[/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]The best way to prevent this is to use the caching function most browsers have built-in. Doing so will speed up the response time of a page on subsequent visits.

In addition to this, you can let browsers know to serve a cached version of a webpage by adding Expires Headers. These headers tell the browser which content is static and which content is dynamic. This is a great option to cut some of the load time for repeat visitors.
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Improve Website Speed using WebP image format from Google

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4. Reduce Server Calls

Too many calls to the server can lead to significant slowdowns of your website. Sending any request to a server requires full communication, including a request and response, before the page can be rendered. To increase website loading speed.

Here are a number of ways you can reduce HTTP calls.
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Use CSS Image Sprites

Creating CSS image sprites is one easy way to reduce the number of server calls your website receives. Instead of loading 20 individual images to a site, sprites load one large image containing all the necessary elements in it so it can be zeroed in using CSS.
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Reduce Your HTTP Redirects

If several 3xx response codes appear on your website, you are likely sending users to get information from too many locations. Avoid doing this, even if it is for SEO purposes.
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Fix Broken Links to Files

Anytime your site sends instructions to a server to look for a file that doesn’t exist, a 404 error will appear. Too many 404s can increase your page load time.

Take the time to fix any 404s you come across. Doing so will significantly improve your website and website loading  speed.
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5. Optimize Your Dynamic Content to Improve Website Loading Time

Minify

While a blank space within CSS and JavaScript files may appear to be empty to the human eye, each blank character must be read and processed by the browser engine. In cases such as these, make sure to minify by reducing the number of blank characters in files. Doing so will decrease the amount of time it takes a web browser to render content.

There are several free tools you can use to minify your files:

• HTML Minifier
• CSS Minifier
• JavaScript Minifier

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Use HTML

Some sites automatically convert HTML into an in-site scripting language. As you can imagine, the time it takes to convert HTML can slow down your website. It’s better for your website if your content is delivered as raw HTML.
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CSS at the Top/JavaScript at the Bottom

CSS should be placed near the top of your page. This ensures the page loads right away and is rendered properly.

JavaScript can take a while to load, so you want it near the bottom of the page. This way it runs after the rest of the page loads. With CSS near the top, this will make sure users at least have content while the rest of the webpage loads.

If you are using a small amount of JavaScript, avoid calling it in a separate file. Instead, to reduce HTTP requests, include JavaScript code directly on the page.

Note: if you intend to use any popular JavaScript libraries, use a CDN to deliver your content to take advantage of the fact that many people will already have these downloaded in their browser caches. This will significantly reduce page load time.
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How to Improve Website Loading Speed

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6. Optimize Your Database

Writing well-designed query database calls can have a significant impact on the time it takes for content to be delivered to your site. Poorly written queries can have a pronounced negative effect on page load time.  This is particularly true for sites that have quite a bit of traffic and/or deliver a large number of products.
[/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]While database optimization is a large topic, here are a few quick tips.

One of the most common mistakes made by developers is to use a wildcard query to retrieve results. Take, for instance:

“select * from table_name”

A large table can slow you down quite a bit. If you don’t need every field, request individual keys from the table, like so:

“select field1, field2 from table_name”

Other ways you can improve performance include making sure that the database is properly indexed, reducing correlated subqueries, and avoiding temporary tables.
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7. Hosting Provider

A website is only as fast as its weakest link, so choosing a good web provider and plan may prove to be a crucial factor in delivering your site at optimum speeds. If you’re using large central providers such as AWS, you may wish to use Content Delivery Networks (CDNs).
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8. Use a CDN to Reduce Latency

Physical distance from the server can increase the time it takes for a server to respond to an HTTP request. By using CDNs, you can place servers in different locations around the globe, which will reduce load times for people in different regions.
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Final Notes

This is only a small sampling of different techniques one can use to speed up a website. Each one could easily be covered in more detail. However, you may wish to use this piece as a checklist of techniques you can try if your site has slow response times.

Not sure if your website is running slow? That’s where Airbrake’s Performance Monitoring comes in. Our developer-centric Performance Monitoring software gives you the tools you need to make sure your app or website is running smoothly and quickly. With Performance Monitoring, you’ll have access to requests and response times, Apdex Score, error occurrences, and so much more. Try Airbrake Performance Monitoring today with a free 30-day trial where you’ll get unlimited performance events, error monitoring, unlimited users, and unlimited projects.
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