[et_pb_section fb_built=”1″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]A fast website is crucial in maintaining a positive user experience. Evidence suggests that users become distracted if there is even a one-second delay. Every second after that increases the likelihood the end-user will leave. This is why it’s imperative your website loads quickly. This article will briefly address a number of methods that you can use to speed up your website loading time.
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1. Reduce File Sizes

The amount of content that can be delivered in a discrete amount of time is limited by a finite amount of bandwidth. All things being equal, the larger the files on a site, the longer it takes for them to load. While large file sizes may not have much of an impact on users who use extremely high-speed connections (such as T1 or T3 connections), it will impact those running on slower hookups.
[/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]The best way to reduce file sizes is to run your images through various optimization techniques. Some techniques include:

• Compressing images via tools such as Photoshop and/or Compress PNG. There are several image compression tools out there that make it simple to make files smaller.
• Resizing your image so it’s smaller. The smaller it is, the faster it loads.
• Picking a file type appropriate for your image. Typically, you’ll choose between JPEG, GIF, and PNG. JPEG is great for quality in a small size, GIFs should only be used for thumbnails and as decorative images, and PNGs are excellent because their quality won’t degrade with re-saves.

Sometimes, you might need to consider eliminating some files. The less your website has to load, the better.
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How to Improve Your Website Speed

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2. Turn on GZIP Compressing

After reducing file sizes, compress images on the server using HTTP compression. This will reduce the amount of bandwidth required to load content, thus improving the speed of your website.

One way you can compress files is with Gzip compressing. Gzip can compress HTML, JavasScript, XML, CSS, fonts, and just about anything you render on your site. Gzipping can be enabled on an Apache server using the mod_deflate module in your root .htaccess file and adding a filter for each file type that your site delivers.
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3. Caching For Improving Website Loading Time 

If a website requires a webpage load every time there is a unique visit, then every file that you have on the page needs to be downloaded individually.  This includes everything from the HTML, CSS, JavaScript, and any other assets your site provides. This can lead to slow load times for a particular webpage.
[/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]The best way to prevent this is to use the caching function most browsers have built-in. Doing so will speed up the response time of a page on subsequent visits.

In addition to this, you can let browsers know to serve a cached version of a webpage by adding Expires Headers. These headers tell the browser which content is static and which content is dynamic. This is a great option to cut some of the load time for repeat visitors.
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Improve Website Speed using WebP image format from Google

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4. Reduce Server Calls

Too many calls to the server can lead to significant slowdowns of your website. Sending any request to a server requires full communication, including a request and response, before the page can be rendered. To increase website loading speed.

Here are a number of ways you can reduce HTTP calls.
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Use CSS Image Sprites

Creating CSS image sprites is one easy way to reduce the number of server calls your website receives. Instead of loading 20 individual images to a site, sprites load one large image containing all the necessary elements in it so it can be zeroed in using CSS.
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Reduce Your HTTP Redirects

If several 3xx response codes appear on your website, you are likely sending users to get information from too many locations. Avoid doing this, even if it is for SEO purposes.
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Fix Broken Links to Files

Anytime your site sends instructions to a server to look for a file that doesn’t exist, a 404 error will appear. Too many 404s can increase your page load time.

Take the time to fix any 404s you come across. Doing so will significantly improve your website and website loading  speed.
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5. Optimize Your Dynamic Content to Improve Website Loading Time

Minify

While a blank space within CSS and JavaScript files may appear to be empty to the human eye, each blank character must be read and processed by the browser engine. In cases such as these, make sure to minify by reducing the number of blank characters in files. Doing so will decrease the amount of time it takes a web browser to render content.

There are several free tools you can use to minify your files:

• HTML Minifier
• CSS Minifier
• JavaScript Minifier

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Use HTML

Some sites automatically convert HTML into an in-site scripting language. As you can imagine, the time it takes to convert HTML can slow down your website. It’s better for your website if your content is delivered as raw HTML.
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CSS at the Top/JavaScript at the Bottom

CSS should be placed near the top of your page. This ensures the page loads right away and is rendered properly.

JavaScript can take a while to load, so you want it near the bottom of the page. This way it runs after the rest of the page loads. With CSS near the top, this will make sure users at least have content while the rest of the webpage loads.

If you are using a small amount of JavaScript, avoid calling it in a separate file. Instead, to reduce HTTP requests, include JavaScript code directly on the page.

Note: if you intend to use any popular JavaScript libraries, use a CDN to deliver your content to take advantage of the fact that many people will already have these downloaded in their browser caches. This will significantly reduce page load time.
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How to Improve Website Loading Speed

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6. Optimize Your Database

Writing well-designed query database calls can have a significant impact on the time it takes for content to be delivered to your site. Poorly written queries can have a pronounced negative effect on page load time.  This is particularly true for sites that have quite a bit of traffic and/or deliver a large number of products.
[/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]While database optimization is a large topic, here are a few quick tips.

One of the most common mistakes made by developers is to use a wildcard query to retrieve results. Take, for instance:

“select * from table_name”

A large table can slow you down quite a bit. If you don’t need every field, request individual keys from the table, like so:

“select field1, field2 from table_name”

Other ways you can improve performance include making sure that the database is properly indexed, reducing correlated subqueries, and avoiding temporary tables.
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7. Hosting Provider

A website is only as fast as its weakest link, so choosing a good web provider and plan may prove to be a crucial factor in delivering your site at optimum speeds. If you’re using large central providers such as AWS, you may wish to use Content Delivery Networks (CDNs).
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8. Use a CDN to Reduce Latency

Physical distance from the server can increase the time it takes for a server to respond to an HTTP request. By using CDNs, you can place servers in different locations around the globe, which will reduce load times for people in different regions.
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Final Notes

This is only a small sampling of different techniques one can use to speed up a website. Each one could easily be covered in more detail. However, you may wish to use this piece as a checklist of techniques you can try if your site has slow response times.

Not sure if your website is running slow? That’s where Airbrake’s Performance Monitoring comes in. Our developer-centric Performance Monitoring software gives you the tools you need to make sure your app or website is running smoothly and quickly. With Performance Monitoring, you’ll have access to requests and response times, Apdex Score, error occurrences, and so much more. Try Airbrake Performance Monitoring today with a free 30-day trial where you’ll get unlimited performance events, error monitoring, unlimited users, and unlimited projects.
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Page Speed Benchmarks

First, let’s cover the basics. When we talk about website speed, we’re really talking about load time, which is how quickly you can get the information on your server rendered correctly on a user’s device. Load times are measured in seconds and milliseconds. According to Google, if pages have a loading time of more than one second it damages the user experience. Google admits that a sub-one second page load time is a massive goal, and the variety of network types and speeds for accessing mobile content makes the issue more acute.

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How Fast is Your Site?

Before you can improve your site’s load time, you need to establish how fast it actually is. Fortunately, there are free tools available that help with this. Google Developers offers a website tool that includes information about where your site speed is good or bad, broken out between mobile and desktop. Just plug in your URL and you get a quick assessment of how your site loads both on mobile and desktop interfaces.

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It uses a simple traffic light system so you can see how your site is doing and provides recommendations for areas you should fix or should consider fixing. Along with this, you get a snapshot of how your site will look on a typical mobile device, which allows you to address areas like menus and logos that take up too much space. Google’s mobile help site also provides a number of tips on improving the mobile experience to help you reach the goal of a one second page load.

[/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]This includes:

• reducing server response time
• cutting down on redirects
• minimizing the number of TCP calls
• avoiding external or non-asynchronous script, and
• keeping pages simple.

Using these tools, you can determine your site’s load time. Which takes us to our next step — finding out how fast it should be. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]

How Fast Does Your Site Need to Be?

The speed you should aim to achieve depends in part on what sort of site you have and what page you’re loading. Take, for instance, an ecommerce site. Generally for ecommerce, the page users land on first need to load much faster than the final pages of the buying process. That’s because visitors willingness to stay on a site increases along with their investment in that site.

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What is slowing down your site?

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Simply, the longer someone is on your site (say, completing a purchase), the more willing they are to stay, and less likely to be affected by load speed. The best way to determine how fast your page should be is to look generally at what other sites are doing. After all, it is a user’s experience across the internet as a whole that sets their expectations for what is fast and slow. Moz pulled together some data on this and this is what they found:

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[/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]For your highly trafficked pages, any landing pages, and any internal pages that attract an unusual amount of inbound traffic, we’d recommend aiming to be in the top 10% of pages on the internet, with a load time of about 1 second. This correlates with a finding that half of all web users expect a site to load in 2 seconds or less. Of course, these guidelines should not be taken as law because a number of other factors play into the importance of load times. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]

Harness The Direct Booking Power of A Speedy Hotel Website

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If you have qualified traffic landing on your site, for example, an internal page is ranking well for a recurring long tail keyword search, load times are less important because users are pre-qualified – they’ve specifically sought out your page. They’ll likely wait an extra second or more for it to load. On the other hand, site speed is absolutely critical for traffic where the user is poised to click away. This would include highly unqualified traffic, like traffic from PPC ads (especially if you’re bidding on keywords). Which brings us to the question of: what’s it going to cost you?

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How Much Will a Slow Load Time Cost You?

As we have seen, that depends on a number of factors. But there is a pretty clear relationship between load time and bounce. Google recently published a report showing the likelihood of abandonment the longer someone has to wait:

[/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]This makes perfect sense – the more time users spend waiting, the more likely they are to leave. This is also visualized in the following graph from KISS Metrics: [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]

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This is especially true on mobile networks, where load times are longer due to lower quality network connection. It’s hard to put a dollar value on this relationship, but Amazon tried back in 2007. With A/B testing, they found that every 100 millisecond delay resulted in losing 1% of sales. Another study in 2013 found that splitting load times in half from 15 to 7 seconds, and then again from 7 to 4, and so on, improved conversions, but had diminishing returns.

And finally, yet another survey from Gomez.com and Akamai.com found that a 1 second delay in load time would lead to a 7% drop in productivity. Obviously, the dollar value of these statistics is going to be different for everyone, but if you think about other techniques to optimize websites where a gain of even half a percent is a huge success, it starts to put the importance of speed into perspective.

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How to Improve Website Loading Speed

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1. Link your own images

Hotlinking is when you display an image on your website by linking to the same image that’s on another site. It’s a technique that lets you have big, beautiful images on your site, but avoids storing them on your server space. The thing is, whenever a web browser wants to load your web page, it has to go to an external source to get the image. That means more DNS lookups, which is slow. It also means you’re consuming bandwidth from someone else’s site, and the owner of the image can swap it out for something else at their own discretion.

[/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]And it happens all the time. It would be pretty embarrassing to have something like this show up on your homepage: Hosting your own images is an easy way to cut out external links. Other sources of multiple DNS look ups include:

• Social share buttons
• Embedded YouTube videos or Twitter feeds
• Google Web Fonts

Less look ups mean a faster site, so stop hotlinking! [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]

2. Run PageSpeed Modules

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Google Developers very kindly has a whole section full of ideas for how you can speed up your website. One was is to install PageSpeed modules. PageSpeed modules are a series of modules that you can install for either Apache or Nginx that do a huge number of tiny tweaks to make each page on your site run faster. Each PageSpeed tweak is run as a filter, and you can turn these on and off as you see fit.

[/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]PageSpeed filters help your site by:

• Optimizing caching (e.g. outline CSS and JavaScript)
• Minimizing round trips (e.g. CSS/JavaScript combining and flattening)
• Minimizing request overhead (e.g. rewrite domains)
• Prioritizing visual content (e.g. load above the fold stuff first)
• Optimizing browser rendering (e.g. convert JPEG to progressive image loading)

PageSpeed modules provide a lot of technical speed boosts to your site in a really easy-to-implement way. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]

3. Reduce HTTP requests

80% of a web page’s load time is spent on HTTP requests. HTTP requests include web pages, pictures, and files – basically anything that’s stored on the server. Therefore, one of the best ways to reduce your load time is to cut out some HTTP requests. There are dozens of ways to do this, so we thought we’d cover some of the easiest.

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Use a Content Delivery Network (CDN)

A CDN is a collection of servers spread all over the world. They speed your site in two ways.

[/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]First, a CDN brings files closer to your user. For example, if your user is in Singapore and your servers are in Michigan, there’s going to be a big delay. But if you use a CDN, then it’s going to be like having a server in Singapore. Much faster. Second, CDNs shrink file sizes, so they load quicker. There are lots to join, but some of the most popular include CloudFlare, MaxCDN, Akamai (if you’re an enterprise company). [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]

How to improve your website connection speed in 2021

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Use keep-alive responses

HTTP requests generally work like this. The web browser requests some information, and then the server sends it. That’s one HTTP request. But what if you want 10 things? Normally the web browser would request individually 10 things as 10 unique HTTP requests. It’d be like making a list for the grocery store and going taking 10 individual trips, one for each item. Very inefficient. A keep-alive header lets you keep the connection between the server and the web browser open, so you can send files over all at once, speeding things along.

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4. Use a browser cache

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Browser caching is when you save static components to a browser for future use by marking how often they need to be updated. Imagine, for example, a company blog page. You can’t cache the content, since you change the words every day or week or whatever.

However, let’s say that you have a logo on the same page. You can cache the logo, since you only update it every couple of years. So you mark the logo, telling the browser that it only needs to check for updates maybe once a year. That way, when a user is loading your blog page, their browser already has the logo read to go, and can concentrate on loading other stuff like words and images.

[/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]There are caching tools out there to help you, but a lot of it is going to come down to you maintaining your site manually. The good thing is that you’ll find a lot of stuff doesn’t change that often, so once you mark it, you can pretty much leave it. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]

5. Optimize your images

Humans are visual animals. So it’s no wonder that pictures have become a huge part of designing a website. Sadly, we often forget that the mobile networks have to download our big, beautiful hero images, which can spell disaster for load times. Fortunately, there are many ways you can streamline your pictures. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]

• Size your images: when you upload an image (say, for a blog) the image is going to load to the largest possible size, and then resize to whatever it’s supposed to be. So if you upload a 1024×768 picture for an image that’s going to be resized to 300×200, it’s going to load all 1024×768 pixels of information before it resizes it. Upload the image you need.
• Compress your images: most of your users won’t be able to tell the difference between a 100% image and a 70% image. But they will be able to tell the difference in load time. You can use the free tool compressor.io to easily compress your images without losing quality.
• Progressive rendering: we’re big fans. Give your users something to look at while they wait.

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Why You Should Improve Your Website Speed and How

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6. Make your pages smaller

We know, we know – users shouldn’t have to click more than three times (allegedly). But if you bring everything as close as possible to the user, you’re probably looking at fewer, larger web pages. And larger pages are slower. You want to think carefully about the trade-off of one more click and smaller pages. Something else to think about is the user experience of having giant, scrolling web pages that go on and on.

Shorter pieces that are more to the point might drive your site a little better than one mammoth pile of information. If your pages are exceptionally long, we suggest you revisit your information architecture and see where you can group content together. Remember: the ideal page size is about 30KB.

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7. Use animations and background videos wisely

Animations (including GIFs) can be used to explain something in a way pictures and words can’t, and background videos are fantastic for telling a story and engaging your users. We think both are great. But they’re expensive in terms of load time.

[/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]Use them sparingly to save your site from getting bogged down. Also, make sure they have a natural stopping point. For your background video, have it stop so it’s just an image after 1-2 loops. Better yet, you can have your video play on desktop but appear as a still image on mobile. For your GIFs and animations, a few loops should be plenty to get your point across. These are big ticket items for load time, so spend carefully. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]

8. Minimize your font selection

Every time you use a custom font – or even one of Google’s – it’s going to increase your load time. System fonts are fastest, but obviously these aren’t right for everyone. If you do opt for a custom font or a web font, try and reduce the variety of fonts and weights that you use.

[/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]Also, pick one library and stick with it. For example, if you do decide to go for Google Fonts, then stick with that. Sure, it’s going to increase your load time vs a system font, since the web browser has to complete more DNS look-ups. But for each new font you add from Google Fonts, the speed difference is negligible. However, if you decide to combine fonts from two sources – for example, Google and Typekit –then that’s now more DNS look-ups the web browser has to make. The result is a slower load time. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default” custom_padding=”0px|||||”]

9. Simplify, simplify, simplify

Don’t get caught in the ‘look at all the cool stuff I can do’ trap. No one cares that your layout is the most creative ground-breaking use of CSS ever. Does it help the user? If not, then cut it. You need to be ruthless when you’re evaluating your website. Every animation, embedded video, social share, picture, and advertisement need to be critically examined for how it helps the user.

Look at Quick Sprout’s blog for a fantastic example. It’s simple. It’s basic. There are some images, there are some links, and there are some screenshots. But every single element is obviously there to help the user. Their austerity gets results– the Quick Sprout blog loads crazy-fast.

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Website Page Speed: Why It Matters and How to Improve It

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10. Cut out useless plugins

Plugins are so easy to implement that we tend to forget that they’re really quite heavy. Technically, it’s because the plugins have to make multiple calls to various servers, and that takes a while. It’s like if you had to go to the supermarket for 10 things, but could only take one thing at a time. So while they’re good to have, think carefully about each and every one.

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11. Personalize with caution

Most personalization – featuring products that someone’s looked at before, recommended products, a customized home page etc. – requires a database lookup, which is going to take some time. It’s a small change, but again, over time these changes add up, so think carefully before you add that detail to your page.

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12. Evaluate your responsive design

Before you start battering down the doors, we
are big fans of responsive design. It’s a great way to get a killer mobile experience while maintaining only one body of content. However, there is a flipside: namely, that there’s lots of extra code and technical weight that drags down load speed.

[/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”] Responsive sites are almost always slower than their mobile counterparts, which again is going to be a problem for e-commerce companies. [/et_pb_text][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]

13. Fix your internal pages

As David Hsieh recently pointed out in a webinar, social media and other referrals mean that it’s not all about home page optimization anymore. Increasingly, users are bypassing homepages and ending up deep in a site, landing on blog pages or product pages. So optimization needs to extend all the way through the site, rather than be a front-loaded all-out effort on your home page or landing page

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Summary

• Reduce your DNS lookups for a faster site. Do this by hosting your own images, cutting social share buttons, and embedding fewer YouTube videos.
• Use Google PageSpeed modules for Apache and Nginx to make your site load faster.
• Reduce the number of HTTP requests with a CDN and keep-alive responses
• Cache as much as you can.
• Images are a major drag on your website speed. Make sure they’re sized, compressed, and progressively render for the best speed and user experience.
• Split your long pages into smaller pieces for better load times. The ideal web page size is 30KB.
• Using animations and background videos sparingly.
• Minimize how many different fonts/font weights you use, and minimize your font sources. System fonts are exempt.
• Simplify everything from plugins, to personalization, to your mobile experience.

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How To Improve Wix Website Speed Under 20 Minutes?

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Conclusion

Ultimately, there’s no absolute figure for how fast you should be. Google says we should all be aiming for a one-second page load, which would put your site in the top 10% of sites on the web. B But speed can also be seen as relative. That is, it doesn’t matter how fast you are so long as you’re fast enough for your user. For example, a blog about different types of duck feather duvets, or something else equally niche, might tolerate a slower load time due to more qualified users seeking them out. Likewise, a site relying heavily on keyword-driven PPC instead of long tail SEO would likely need a faster load time for its less qualified users. What we do know is that over half of all users require a site to load in two seconds or fewer or they’ll leave, and both Walmart and Amazon have reported that faster load times have had a direct impact on their conversion rates. [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_post_slider posts_number=”5″ include_categories=”2″ bg_overlay_color=”#0C71C3″ _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_post_slider][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_social_media_follow _builder_version=”4.9.10″ _module_preset=”default” text_orientation=”center”][et_pb_social_media_follow_network social_network=”facebook” url=”https://www.facebook.com/Gotmenownrp” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#3b5998″ follow_button=”off” url_new_window=”on”]facebook[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”twitter” url=”https://twitter.com/Gotmenow3″ _builder_version=”4.9.10″ _module_preset=”default” background_color=”#00aced” follow_button=”off” url_new_window=”on”]twitter[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”linkedin” url=”https://www.linkedin.com/in/gotmenow-soft-solutions/” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#007bb6″ follow_button=”off” url_new_window=”on”]linkedin[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”instagram” url=”https://www.instagram.com/gotmenow_soft_solutions/” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#ea2c59″ follow_button=”off” url_new_window=”on”]instagram[/et_pb_social_media_follow_network][/et_pb_social_media_follow][/et_pb_column][/et_pb_row][/et_pb_section]

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[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_image src=”https://1.bp.blogspot.com/-HWkzp_00ZKw/XuIJik2IW-I/AAAAAAAAE2E/ozpQWjf-oX02a7uwWThXlkLme0GhnkDBACK4BGAsYHg/s1600-rw/Annotation%2B2020-06-11%2B183607.png” _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]

PNG and JPG to WebP conversion reduce more than 60% in file size

Another experiment, I’ve done with this website NetworkReverse.com by changing all the posts images to WebP format. Fortunately, all images from this website posts are hosted in Google (bp.blogspot, ggpht,lh?.googleusercontent) and can be converted to WebP image format just by modifying the image url address. The result?

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_image src=”https://1.bp.blogspot.com/-UVCo7Fvb6LY/XuIh0OapXEI/AAAAAAAAE2s/AlFyXSBSvi0nHV0G5x3Qh3xE-gs77FfLACK4BGAsYHg/w640-h360-rw/before.jpg” _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_text _builder_version=”4.9.10″ _module_preset=”default”]

Before converting images to WebP format

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Harness The Direct Booking Power of A Speedy Hotel Website

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After converting images to WebP format

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_video src=”https://www.youtube.com/watch?v=Y83ItZPvPmo” _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_video][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_post_slider posts_number=”10″ include_categories=”2″ bg_overlay_color=”#0C71C3″ _builder_version=”4.9.10″ _module_preset=”default”][/et_pb_post_slider][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.9.10″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.10″ _module_preset=”default”][et_pb_social_media_follow _builder_version=”4.9.10″ _module_preset=”default” text_orientation=”center”][et_pb_social_media_follow_network social_network=”facebook” url=”https://www.facebook.com/Gotmenownrp” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#3b5998″ follow_button=”off” url_new_window=”on”]facebook[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”twitter” url=”https://twitter.com/Gotmenow3″ _builder_version=”4.9.10″ _module_preset=”default” background_color=”#00aced” follow_button=”off” url_new_window=”on”]twitter[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”linkedin” url=”https://www.linkedin.com/in/gotmenow-soft-solutions/” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#007bb6″ follow_button=”off” url_new_window=”on”]linkedin[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”instagram” url=”https://www.instagram.com/gotmenow_soft_solutions/” _builder_version=”4.9.10″ _module_preset=”default” background_color=”#ea2c59″ follow_button=”off” url_new_window=”on”]instagram[/et_pb_social_media_follow_network][/et_pb_social_media_follow][/et_pb_column][/et_pb_row][/et_pb_section]