The process of globalization is now complete.
The Internet has brought us all together. We have the ability to find out all that is currently trending around the globe.
However, there are a few crucial aspects that currently govern the internet.
PLATFORMS FOR SOCIAL MEDIA
Yes,
You guessed correctly.
We’re all fans of Facebook, Twitter, Instagram, WhatsApp , and a slew of other prominent social media sites.
They have become an integral part of our lives, allowing us to travel the globe without having to leave our homes.
However, as a business owner or a social media influencer, you can be confused about which platform to use to publish your content or sell your product to get the most traffic.
Yes, social media marketing is critical to any company’s or individual’s success in the modern world.
Make sure you select the right social media site for your company before going online with your best product or content.
I discuss the advantages and disadvantages of Facebook and Instagram in this article.
Let’s start with Facebook, an old yet classic social media site.
Strength of Facebook:
- Increased Brand Awareness.
- More Inbound Traffic.
- Improved Search Engine Rankings.
- Higher Conversion Rates.
- Better Customer Satisfaction.
- Improved Brand Loyalty.
- More Brand Authority.
- Cost-Effective.
Weakness of Facebook:
- It takes time to set up a Facebook page.
- Decline in Organic Reach due to latest algorithm changes.
- Require budget for Facebook Media Advertisement.
- You have to deal with Negative Feedback.
Now move on to the Modern social media giant, Instagram.
Strength of Instagram:
- More visuals, More attractions!
Instagram is strictly a visual platform, which is one of the strengths that separate Instagram from other social media platforms.
- Increased Brand Awareness
Similar to Facebook, Instagram helps businesses increase their brand awareness.
- You can collaborate with influencers.
Weakness of Instagram:
- Instagram Algorithm
- The strict user policy for content.
- Difficult to drive traffic to your website.
- Targeting Specific Audiences May Be Difficult
However, I mention both sides of both platforms. First, you need to find your business goal, and you can select according to it.
Want to Grow your Business with Social Media?
Facebook
Twitter
Instagram
Linkedin
The process of globalization is now complete.
The Internet has brought us all together. We have the ability to find out all that is currently trending around the globe.
However, there are a few crucial aspects that currently govern the internet.
[/et_pb_text][et_pb_text _builder_version=”4.9.3″ _module_preset=”default” border_color_left=”#0C71C3″]PLATFORMS FOR SOCIAL MEDIA
Yes,
You guessed correctly.
We’re all fans of Facebook, Twitter, Instagram, WhatsApp , and a slew of other prominent social media sites.
They have become an integral part of our lives, allowing us to travel the globe without having to leave our homes.
However, as a business owner or a social media influencer, you can be confused about which platform to use to publish your content or sell your product to get the most traffic.
Yes, social media marketing is critical to any company’s or individual’s success in the modern world.
Make sure you select the right social media site for your company before going online with your best product or content.
I discuss the advantages and disadvantages of Facebook and Instagram in this article.
Let’s start with Facebook, an old yet classic social media site.
[/et_pb_text][et_pb_image src=”data:image/svg+xml;base64,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” _builder_version=”4.9.3″ _module_preset=”default” box_shadow_style=”preset2″][/et_pb_image][et_pb_accordion _builder_version=”4.9.3″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″][et_pb_accordion_item title=”Strength of Facebook:” _builder_version=”4.9.3″ _module_preset=”default” open=”on” hover_enabled=”0″ sticky_enabled=”0″]- Increased Brand Awareness.
- More Inbound Traffic.
- Improved Search Engine Rankings.
- Higher Conversion Rates.
- Better Customer Satisfaction.
- Improved Brand Loyalty.
- More Brand Authority
- It takes time to set up a Facebook page.
- Decline in Organic Reach due to latest algorithm changes.
- Require budget for Facebook Media Advertisement.
- You have to deal with Negative Feedback.
- More visuals, More attractions!
Instagram is strictly a visual platform, which is one of the strengths that separate Instagram from other social media platforms.
- Increased Brand Awareness
Similar to Facebook, Instagram helps businesses increase their brand awareness.
- You can collaborate with influencers.
- Instagram Algorithm
- The strict user policy for content.
- Difficult to drive traffic to your website.
- Targeting Specific Audiences May Be Difficult
[/et_pb_text][et_pb_social_media_follow _builder_version=”4.9.3″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″ custom_button=”on”][et_pb_social_media_follow_network social_network=”facebook” background_color=”#3b5998″ _builder_version=”4.9.3″ _module_preset=”default” follow_button=”off” url_new_window=”on”]facebook[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”twitter” background_color=”#00aced” _builder_version=”4.9.3″ _module_preset=”default” follow_button=”off” url_new_window=”on” hover_enabled=”0″ sticky_enabled=”0″]twitter[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”linkedin” background_color=”#007bb6″ _builder_version=”4.9.3″ _module_preset=”default” follow_button=”off” url_new_window=”on” hover_enabled=”0″ sticky_enabled=”0″]linkedin[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”instagram” background_color=”#ea2c59″ _builder_version=”4.9.3″ _module_preset=”default” follow_button=”off” url_new_window=”on” hover_enabled=”0″ sticky_enabled=”0″]instagram[/et_pb_social_media_follow_network][/et_pb_social_media_follow][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.9.3″ _module_preset=”default”][et_pb_sidebar _builder_version=”4.9.3″ _module_preset=”default”][/et_pb_sidebar][et_pb_post_slider _builder_version=”4.9.3″ _module_preset=”default”][/et_pb_post_slider][/et_pb_column][/et_pb_row][/et_pb_section]However, I mention both sides of both platforms. First, you need to find your business goal, and you can select according to it.